1/ Responsible for the whole company’s marketing strategies，set overall Marketing, E-Commerce , APP and Social Media strategy to drive brand awareness and revenue .2/ Develop and implement effective online and offline marketing campaign through integrated marketing mix.3/ Building we-media like wechat，weibo , app and the third-party media platform operation by generating creative advertorial, cartoon, short video, audio,line stream.4/ Delivering a consistent, sustained qualified lead flow to sales through we-media and other channels. Sharply reduced customer acquisition cost by 25%.5/ Support the achievement of annual sales targets.Work with training centers to develop and maintain comprehensive marketing program.6/ Organizing offline big event like Psychological Carnival. 7/ New product designing and launching.8/ PR and media release.9/ Team building and inventiveness.

Responsible for JLT Essential Marketing strategy& branding and marketing channel cooperation, integrated marketing including digital marketing/ social media, online and offline event , new product launch and promotion, publication, communication, PR, help to reach annual revenue target and build professional branding of the company in Employee Benefits Solution.

Help pharmaceutical companies like Bristol-Myers Squibb, GSK doing patient education in 3a public hospitals in China.