Susan Lobel

Susan Lobel Email and Phone Number

Institutional Marketing Specialist @ Wolf-Gordon
New York, NY, US
Susan Lobel's Location
New York, New York, United States, United States
Susan Lobel's Contact Details

Susan Lobel work email

Susan Lobel personal email

About Susan Lobel

I am a right brain/left brain marketing and communications professional, who is enthusiastic about products and purpose-based organizations that support human health and wellbeing. With vast experience working in businesses large and small, across the non-profit, corporate and founder/owner scopes, one theme or word that most closely defines my approach is: REGARD.A regard for excellence, for commitment, for hard work, for growth. A regard for presentation, for design, for change. A regard for people, for empathy, for human connection, and for the power of words.An environment that invites and shares a regard for possibility, creativity, collaboration and agency, sprinkled with joy and a sense of humor, is where I thrive.Specialties:Storyteller. Outstanding verbal and written communication skills. Can craft messages that resonate with target audiences, and help drive results.Creative Thinker and Doer. Love to come up with the creative concepts but not afraid, or above, rolling up my sleeves and diving in to make them happen. Get things done effectively with a resourcefulness that saves companies time and money.Innovative and Strategic. Ability to see the forest while also tending to the trees.Connector. Bring energy and liveliness to build strong relationship with all levels of business partners. Identify and engage correlating passions and interests to harmonize talents.Energizer and Mentor. Known for strong work ethic, genuine communication, collaborative spirit, dedication to excellence, mentorship and leadership.Some specific accomplishments:•Implement strategies and tactics that drive results in triple-figure increased percentages. Additionally, raised audience profile 25%, website traffic 21%, and drove 1.6k clicks to volunteer application page in less than 12 months.•Submitted organization's founder for Social Impact Leadership Award and devised subsequent promotion that in one week, increased traffic to the website by 264%, followers by 1,000, donations by 26% and volunteer interest by 5%.•Responsible for building the brand equity of a sustainable upholstery textile via a complete brand restructure and comprehensive marketing strategy, resulting in overall company acquisition. Credited with "changing the tires on the bike while it was still in motion."•Received "Diplomacy Award" for managing challenging projects involving multiple stakeholders, with professionalism and grace.

Susan Lobel's Current Company Details
Wolf-Gordon

Wolf-Gordon

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Institutional Marketing Specialist
New York, NY, US
Website:
wolfgordon.com
Employees:
132
Susan Lobel Work Experience Details
  • Wolf-Gordon
    Institutional Marketing Specialist
    Wolf-Gordon
    New York, Ny, Us
  • Puppies Behind Bars
    Director Of Communications
    Puppies Behind Bars Jan 2023 - Present
    New York City Metropolitan Area
    Responsible for the communications and educational outreach of non-profit organization that trains incarcerated individuals to raise working dogs who support the emotional wellbeing of veterans, police officers and communities. Ensure all initiatives meet strategic goals of increasing awareness, growing audience, encouraging volunteering and donor support. Design materials to align with the organization's brand, messaging, and mission. Continually elevate social media presence with captivating vignettes and stories to educate, engage and inspire. Develop programs to support clients. Identify areas of expansion and devise tactics to reach new audiences.
  • Sway
    Storyteller, Communicator, Strategist, Workplace Wellbeing Advocate
    Sway Apr 2020 - Jun 2024
    Enlisted the power of storytelling, branding, visualizing, and educating to help organizations build business with human-centric strategies that support health and wellbeing through their policies and products.
  • Bella-Dura
    Vp, Marketing & Brand Development
    Bella-Dura Jun 2013 - Apr 2020
    Greater New York City Area
    Responsible for the complete brand restructure and marketing strategy of Bella-Dura--a high-performance, sustainable, American-made upholstery textile--as well as its parent company, a family-run mill serving the interior design industry. Key player in building brand equity and raising awareness, resulting in company acquisition.Elevated the overall Wearbest/Bella-Dura customer experience through compelling and design-driven presentation--from first point of contact, to sale and subsequent marketing support.Re-positioned Bella-Dura in the market, by elevating its profile among existing customers through new brand identity, ad campaigns, website, videos and collateral materials. Successfully launched Bella-Dura HOME with brand-consistent messaging.Forged relationships with the A+D community, and increase Bella-Dura brand awareness through focused marketing and PR efforts, education programs, CEUs and outreach.Acted as Bella-Dura brand ambassador at trade shows and industry events.Drove the Bella-Dura message forward through clear and consistent content across all communication channels - both internally and externally.Deepened relationships with current clients and attract new customers through the development of strong marketing tools and training programs.Developed licensed and strategic partnerships.Increased press placements through traditional and social media outreach; responsible for content and increased followers across social media channels.
  • Tai Ping Carpets
    Marketing, Communications + Content Consultant
    Tai Ping Carpets Oct 2011 - Jun 2013
    Consulted on global branding and communications strategy; restructured marketing and graphics department; implemented organizational operations and recruited staff; developed, produced and created content for a broad range of print, digital and social media, including website brand collateral, press releases, annual report, training modules, and company overviews.
  • Sel Consulting
    Marketing. Branding. Communications. Creative Direction. Design. Strategy.
    Sel Consulting 2005 - 2013
    A marketing and branding consultancy specializing in the interior design industry. Bringing 20+ years of expertise to advise a variety of industry clients on how elevate their brands and most effectively reach those in the A+D community through story crafting, content development, creative direction and cross platform strategies.
  • Interior Design Magazine
    Director Of Marketing
    Interior Design Magazine 2001 - 2005
    Directed all aspects of strategic marketing and branding for leading B2B design publication. Managed industry partnerships, events and sponsorships. Developed sales collateral, supervised art personnel and marketing staff.
  • Self
    Promotion Director
    Self 1999 - 2001
    Directed all promotional activity for popular women’s consumer magazine. Produced large-scale signature events with multiple advertiser participation. Developed multi-layered promotional programs for mass market advertisers. Wrote and edited sales collateral. Supervised department personnel and managed budget.
  • Architectural Digest
    Promotion Manager
    Architectural Digest 1997 - 2000
    Developed and implemented promotional and merchandising programs for premier design magazine with luxury advertiser base.Wrote and edited added-value proposals and sales materials; in-book copy. Produced events in the United States, Europe and the Caribbean. Managed special projects involving award-winning architects, designers and authors.
  • New York City Opera
    Manager Of Public Programs And Resources
    New York City Opera 1995 - 1997
    Developed and managed outreach programs for cutting-edge performing arts organization. Determined marketing strategies for community outreach; placed advertising. Researched, wrote and edited season guide and all educational materials. Designed and produced direct mail pieces, brochures and quarterly newsletter; sourced and supervised outside vendors. Produced pre-performance lectures, panel discussions and public school workshops; hired talent and negotiated contracts. Supervised box office and ticket sales; managed program budgets; trained and managed interns, volunteers and temporary help.
  • Bridal Guide Magazine
    Assistant Home And Design Editor
    Bridal Guide Magazine 1992 - 1994
    Produced home and design pages of largest circulation bridal magazine. Wrote and edited copy. Produced photo shoots; sourced and selected products; styled on set.
  • Freelance
    Visual Merchandiser, Set Design, Prop Stylist
    Freelance 1991 - 1993
    Developed concepts for window and interior installations; product launches and events for Cartier, Macy’s Herald Square; freelance clients included F.A.O. Schwarz, Barneys, Henri Bendel; theater, music videos, television commercials, print advertising; decorative painting for residential and commercial clients.

Susan Lobel Skills

Marketing Communications Marketing Strategy Public Relations Creative Direction Publishing Magazines Editing Social Media Marketing Event Management Writing Luxury Brand Marketing Team Management Promotions Launching New Brands

Susan Lobel Education Details

Frequently Asked Questions about Susan Lobel

What company does Susan Lobel work for?

Susan Lobel works for Wolf-Gordon

What is Susan Lobel's role at the current company?

Susan Lobel's current role is Institutional Marketing Specialist.

What is Susan Lobel's email address?

Susan Lobel's email address is su****@****ail.com

What schools did Susan Lobel attend?

Susan Lobel attended Syracuse University, Syracuse University, New York University.

What skills is Susan Lobel known for?

Susan Lobel has skills like Marketing Communications, Marketing Strategy, Public Relations, Creative Direction, Publishing, Magazines, Editing, Social Media Marketing, Event Management, Writing, Luxury Brand Marketing, Team Management.

Who are Susan Lobel's colleagues?

Susan Lobel's colleagues are Christie Wilson, Natalie Knezevic, Jessica Nalipinski, Chris Mcdaniel, Cindy Cedrone, Emily Hogle, Leed Ap, Lidia Mikheeva.

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