Susan Lobel Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Responsible for the communications and educational outreach of non-profit organization that trains incarcerated individuals to raise working dogs who support the emotional wellbeing of veterans, police officers and communities. Ensure all initiatives meet strategic goals of increasing awareness, growing audience, encouraging volunteering and donor support. Design materials to align with the organization's brand, messaging, and mission. Continually elevate social media presence with captivating vignettes and stories to educate, engage and inspire. Develop programs to support clients. Identify areas of expansion and devise tactics to reach new audiences.

Enlisted the power of storytelling, branding, visualizing, and educating to help organizations build business with human-centric strategies that support health and wellbeing through their policies and products.

Greater New York City Area

Responsible for the complete brand restructure and marketing strategy of Bella-Dura--a high-performance, sustainable, American-made upholstery textile--as well as its parent company, a family-run mill serving the interior design industry. Key player in building brand equity and raising awareness, resulting in company acquisition.Elevated the overall Wearbest/Bella-Dura customer experience through compelling and design-driven presentation--from first point of contact, to sale and subsequent marketing support.Re-positioned Bella-Dura in the market, by elevating its profile among existing customers through new brand identity, ad campaigns, website, videos and collateral materials. Successfully launched Bella-Dura HOME with brand-consistent messaging.Forged relationships with the A+D community, and increase Bella-Dura brand awareness through focused marketing and PR efforts, education programs, CEUs and outreach.Acted as Bella-Dura brand ambassador at trade shows and industry events.Drove the Bella-Dura message forward through clear and consistent content across all communication channels - both internally and externally.Deepened relationships with current clients and attract new customers through the development of strong marketing tools and training programs.Developed licensed and strategic partnerships.Increased press placements through traditional and social media outreach; responsible for content and increased followers across social media channels.

Consulted on global branding and communications strategy; restructured marketing and graphics department; implemented organizational operations and recruited staff; developed, produced and created content for a broad range of print, digital and social media, including website brand collateral, press releases, annual report, training modules, and company overviews.

A marketing and branding consultancy specializing in the interior design industry. Bringing 20+ years of expertise to advise a variety of industry clients on how elevate their brands and most effectively reach those in the A+D community through story crafting, content development, creative direction and cross platform strategies.

Directed all aspects of strategic marketing and branding for leading B2B design publication. Managed industry partnerships, events and sponsorships. Developed sales collateral, supervised art personnel and marketing staff.

Directed all promotional activity for popular women’s consumer magazine. Produced large-scale signature events with multiple advertiser participation. Developed multi-layered promotional programs for mass market advertisers. Wrote and edited sales collateral. Supervised department personnel and managed budget.

Developed and implemented promotional and merchandising programs for premier design magazine with luxury advertiser base.Wrote and edited added-value proposals and sales materials; in-book copy. Produced events in the United States, Europe and the Caribbean. Managed special projects involving award-winning architects, designers and authors.

Developed and managed outreach programs for cutting-edge performing arts organization. Determined marketing strategies for community outreach; placed advertising. Researched, wrote and edited season guide and all educational materials. Designed and produced direct mail pieces, brochures and quarterly newsletter; sourced and supervised outside vendors. Produced pre-performance lectures, panel discussions and public school workshops; hired talent and negotiated contracts. Supervised box office and ticket sales; managed program budgets; trained and managed interns, volunteers and temporary help.

Produced home and design pages of largest circulation bridal magazine. Wrote and edited copy. Produced photo shoots; sourced and selected products; styled on set.

Developed concepts for window and interior installations; product launches and events for Cartier, Macy’s Herald Square; freelance clients included F.A.O. Schwarz, Barneys, Henri Bendel; theater, music videos, television commercials, print advertising; decorative painting for residential and commercial clients.

B.S., Advertising

B.S., Marketing

Certificate, Arts Administration