Responsible for the entire visual identity and character development of the business across a number of channels including e-commerce, social media marketing, mobile, email and product development.Developed and designed an inspiring assortment of running apparel and accessories for the brands in house apparel line PR Gear, successfully meeting company goals, leading to a 5% growth in apparel sales. Partnered with the merchandise team to test fit and wear prototypes, managed all communication with external vendors and suppliers. Lead negotiations with vendors and factories to achieve targeted costs making sure products were on-time, cost-efficient and high quality. Developed a comprehensive marketing plan and established action calendars, in collaboration with CEO’s that drove revenue, engagement and efficiency. Created consumer-relevant photography, graphics and high converting content, inclusive of all CRM plans, successfully growing social media following and engagement by 500%.Lead the creation and evolution of the brands e-commerce experience, by streamlining asset management operations, search optimization, sites merchandising. Ensured accuracy across imagery, photography, videos and related deliverables. Managed and led communication for all community, influencer and athlete sponsorship programs, effectively partnering with external brand teams to establish and maintain an annual content strategy. Researched and delivered findings quarterly through presentations in relation to advertising, sponsorships and implementation of new technology. Spearheaded new UX opportunities leading to the successful launch of the company’s first mobile application and customer rewards program. Stayed up-to-date on industry best practices and trends by attending annual conferences, comp shopping and proceeding to adjust strategy as necessary

Supported all marketing executions by organizing and coordinating samples and assets for photography and video shoots and special events.Managed production logistics by partnering with external and internal partners to coordinate samples and props.Led cross functional teams creative asset process, including aggregation and tracking through post production, to facilitate the creation of content.Served as the brands product knowledge expert, specially for Simply Vera Wang brand shoots at the NYC design studio, insuring accuracy across styles, samples, and all deliverables.Developed and integrated an updated sample tracking system to help monitor all assets from turn in through post production, reducing turnaround time and cost.Collaborated closely with merchant and cross functional teams to ensure merchandise was relevant and on trend based on established timelines.Coordinated shipment of merchandise between locations, shoots and teams confirmed scheduling, placed orders, supported the development of the shot list.Analyzed key themes, trends and emerging social media topics, delivered weekly reports to management.Managed omni marketing initiatives and identified process improvements within photography, video and special event concept execution.

Supported the execution of design, accuracy, quality and timely completion for women’s outerwear and swimwear.Owned the development of women’s swim cover ups for the Spring 2016 season.Built, created and updated tech packs, trim sheets and design packs, ensured information is accurately entered into the sample management software.Led material fit and wear test meetings, communicating back to management and vendor teams all findings to ensure products satisfy consumer standards.Drove innovation by compiling market and trend research to stay ahead of competition while working closely with senior designers and product managers to help the team gain understanding of current fashion trends and market.Owned meeting preparation and breakdown including room set up, samples, reports, creating mood boards, line sheets and inspiration illustrations.Managed production timing and sample management to hit target dates for photo shoots, sales samples, ad and pre-production.Lead communication for development and product confirmation with vendors.Executed and designed seasonal packaging needs, buy plan and trim Sheet validation, and style tracking maintenance.

Directed and coordinated marketing activities and policies to promote products and services.Developed and managed all digital marketing and advertising campaigns.Designed dynamic and functional fitness training programs.Created and lead online training programs.Managed the employee schedule and stayed within budgeted hours.Reviewed weekly sales numbers and statistics to identify areas for improvement.Collaborated with community events and local businesses to achieve increased sales and exposure.Reduced and controlled company expenses by reformatting payroll and inventory procedures. Designed creative content for social media posts, email campaigns, and other marketing materials.

Supervised and managed the daily activities of a clinical team.Promoted a system of staff communication that ensured proper implementation of treatment plans.Developed and produced office flyer notifications for important policy changes, office news and events. Led, designed and implemented training programs and initiatives leading to increased productivity. Performed monthly inventory and maintained office and medical supply counts.Scheduled patient admissions and discharges. Maintained accurate records of patient care, condition, progress and concerns.

Designed enjoyable and innovative customized training programs based upon fitness goals.Measured clients’ overall fitness by completing comprehensive evaluations.Scheduled and conducted fitness orientation appointments with new members.Successfully sold personal training packages and met monthly sales goals.

Shoe Sales Associate 2006-2008POS TransactionsInventory and stock control management Receiving and storing incoming stockGave advice and guidance on product selection to customersAssisted in display of merchandise Clinique Cosmetics Consultant 2008-2010Assisted customers by demonstrating proficient use of cosmetics and tools Coached, motivated new associates on company policies and procedures, product knowledge, and personal/department productivity goalsCommunicated with vendors, planners, distributors, and buyers regarding stock needs, customer preferences, and special eventsDeveloped and implemented business-driving events and ensured proper execution to achieve counter productivity goalsReviewed and analyzed business performance of daily, weekly, monthly, seasonal, and annual sales results

Worked closely with the in house graphic designer and assisted with various projects, including photo retouching, layout, reformatting, color correcting and image resizing. Owned direction and development of direct marketing mail campaigns.Answered and managed incoming and outgoing calls while recording accurate messages.Negotiated pricing with vendors regarding wholesale billing and marketing procedures.Performed accounts receivable duties including invoicing, researching chargebacks, and reconciliations.Reduced overhead by taking on more responsibility with creative and marketing projects.