Susan Macdonald Email & Phone Number

Melbourne, VIC, AU

Melbourne, Australia

Managing the Flavours and Colours Portfolio which is primarily manufacturing driven but also with traded items to broaden the offer.GM responsibilityDirectly managing the Technical and the Procurement team.

Melbourne, Australia

• Create and Implement Asia Pacific Marketing Strategy for 7 Country Managers and directly 5 country marketing managers. Annual sales revenue of USD $135m and profit of 37%
• Implement Head office (USA) goals throughout Asia group by cascading priority actions to country General Managers, Sales & Technical Managers and Marketing teams.
• Identify and develop new markets and new products
• Identify market opportunities arising from market and consumer insights and convert them into a commercially viable New Product Development plan through management of the innovations team and working with local R&D.
• Hasten the transition from a trading focus to a value-add sales behaviour focus via adopting Branding, training and technical – sales collaboration in conjunction with management of Asia’s specialty Flavour technical.
• Improve awareness of Sensient and its products in the external and internal space through Traditional and Digital initiatives

Japan

Bridging role Dec 2013 - Feb 2015 and 2017 Business strategy development and implementation with management of a team of 28Profit / Loss accountability for a USD multi-million dollar manufacturing and sales businessLead a performance and cultural transformation through Sales engagement, Innovation and R&D focus and operational efficiencies

Melbourne, Australia

• Develop commercially viable marketing plans and initiatives that will deliver the targets for Asia. Implement through collaboration with the country teams and cascade through product development, campaigns, customer.
• Increased market share by across Asia in Flavours and in Colours
• Converted Flavours into a Brand lead division with launches within Trending growth areas; Salt Replacement, Natural Extracts, Dairy Enhancers, Sweetness modifiers
• Developed strategies and actions for individual Asian businesses based on analysis of the Sales pipeline and delivery to budget
• Identified pricing improvement opportunities for individual Asian businesses based on market alignment and value proposition
• Created a collaborative knowledge forum to hasten adoption and dissemination of Brand/product knowledge by running Asia wide product forums

Developing and implementing strategies and development programs to ensure that Sensient Asia achieves the required target in Sales, Technical development, pricing initiatives and capital expansion. Earlier role within BBA (merged with IFF) Application & Sensory Technologist (1991 - 1996), Seasoning Development Manager - Savoury (1996 - 1998), Marketing.

Graduate Diploma, Marketing/Marketing Management, General

Bachelor Of Applied Science (B.A.Sc.), Food Science And Technology