Susan Mahoney Email and Phone Number
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I'm an accomplished Franchise Marketing Director with over 20 years of experience providing award-winning sales and marketing leadership in the biotech/pharmaceutical industry. I have extensive experience in all aspects of national project management for pharmaceutical sales including brand management, marketing execution, strategic operational plans, data analysis, trend monitoring, and cross-functional team leadership. I enjoy building valuable relationships and work well with people at all levels of an organization including stakeholders, management, team members, and customers.✉ mahonesu@verizon.net
Takeda
View- Website:
- takeda.com
- Employees:
- 36992
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Head Of Marketing, Hereditary Angioedema (Hae) Us Rare Disease Business UnitTakedaSouthborough, Ma, Us
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Director, Brand Strategy - Mood Disorders Franchise (Neuroscience)Takeda Nov 2020 - PresentTokyo, JpLead the Mood Disorder Franchise Strategy team, collaborating with cross functional and alliance partners to develop the integrated Franchise strategy. Shape the brand insights strategy to better understand the Patient and Customer journey, partner with Sales and Multichannel Marketing on strategic execution, measure and assess brand goals and identify franchise growth opportunities to deliver on our business objectives.
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Director, Franchise MarketingBiogen Mar 2019 - Nov 2020Cambridge, Ma, Us➤ Setting strategies for above brand messages that support the multiple sclerosis portfolio of products as well as leading digital strategies to drive a multi-channel approach with a media budget of over $15M.➤ Leading the Franchise Marketing team for disease education for the multiple sclerosis community of patients, caregivers, and patient advocacy groups.➤ Working in close collaboration with the Patient Services division to evaluate and improve the customer experience along the patient journey while applying a strong track record of marketing, sales, and leadership success.➤ Serving as a brand manager and an effective team leader with strong strategic thinking, market analysis, marketing execution, collaboration, and commercial operations skills while thinking from a broad organizational standpoint.➤ Effectively managing the $20M operational budget to lead the development and execution of initiatives across the organization.➤ Leading a team accountable for working across MS marketing, key cross-functional, and agency partners to align strategies and execute tactics to address unmet patient needs, and measure their impact for continuous improvement.➤ Communicating and collaborating with internal stakeholders, cross-functional partners, and vendors while developing a high-performing team who are motivated to deliver best-in-class work to improve patients' lives.➤ Embodying and modeling a customer-focused approach, continually inspiring others to deliver their best with a high sense of urgency, and ensuring all marketing activities are in compliance with regulatory and legal requirements. -
Associate Director, Divisional MarketingBiogen Jan 2017 - Mar 2019Cambridge, Ma, Us➤ Provided strategic support for divisional leadership and operating teams by leading the development and execution of the Divisional Strategic Operating Plan and co-leading the Divisional Operation Team while driving the team's agenda.➤ Determined the analytic plan to support identification of divisional variation and business opportunities as well as connected brand strategies to local operational priorities for regional guidance and executional excellence.➤ Set the strategic marketing plan and the integrated product planning process to support divisional program strategy, execution, targeting, and pull-through while creating and guiding implementation of strategic pilot initiatives.➤ Served (and continues to serve) on the global Health Equities team with a focus on the education for patients, as a member of ReachOUT, Biogen's employee resource network for LGBTQ+ employees and Allies, and as a member of the Women's Innovation Network.
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Senior Product Manager, Patient MarketingBiogen 2016 - 2017Cambridge, Ma, Us➤ Contributed to MS Marketing and the TYSABRI brand team while reporting to the Associate Director of Patient Marketing and developing the patient strategy and leading the execution of personal, non-digital patient marketing.➤ Developed and executed branded consumer promotional strategies for all patient-facing, non-digital tactics while partnering with key stakeholders to ensure a best-in-class patient experience for both acquisition and retention.➤ Owned the strategy and execution for patient programming for live or virtual patient educational programs as well as the rollout of content and training of speakers and TYSABRI patient ambassador relationships.➤ Created a unique, highly targeted marketing-led Patient Education Program series in 2 waves to reach highest potential Zinbryta patients while providing higher ROI to read out in October 2017 that supported high quality participation.➤ Led external or internal creative agencies to ensure that key deliverables were met including leading the annual brand ambassador conference as well as ensuring that all marketing activities follow regulatory and legal requirements.➤ Served as brand connector for key stakeholders for the Patient Speakers Bureau and all related Public Affairs as well as the brand lead for Integrated Product Planning including Global Strategy Alignment to ensure portfolio mindset.
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Associate Director, Neurology MarketingSunovion Pharmaceuticals Inc. Jan 2015 - Jan 2016Marlborough, Ma, Us➤ Achieved PM360's 2015 Trailblazer Brand Champion Award Winner for Central Nervous System marketing.➤ Built congress strategy to support business opportunities and collaborated with national foundations and organizations such as American Academy of Neurology, National Epilepsy Foundation, and American Epilepsy Society.➤ Fostered professional relationships with senior leadership for important medical or advocacy organizations to identify shared strategic business opportunities and planned and implemented 2 national and 2 regional advisory boards.➤ Led the development and management of the neurology Thought Leader Engagement Strategy for the APTIOM brand.➤ Drove strategy and oversight of all peer-to-peer educational programs including creating promotional content in the form of speaker slide decks, poster presentations, webcasts, and discussion series to support national marketing efforts.➤ Hired and managed 2 direct reports as well as collaborated with and led an agency team to develop creative work that generated positive business results while applying knowledge of approval processes and partnering with external parties. -
Previous Work HistoryMerck 1999 - 2015Senior Product Manager – Sunovion Pharmaceuticals Inc., Marlborough, MA – 2013 to 2015Lead Executive Customer Representative – Merck & Company Inc., Whitehouse Station, NJ – 2011 to 2013Senior Executive Disease Focused Respiratory Sales Representative – Merck & Company Inc., Whitehouse Station, NJ – 2008 to 2011District Business Manager, Joint Venture Primary Care Sales – Merck & Company Inc., Whitehouse Station, NJ – 2007 to 2008Associate Marketing Manager, Osteoporosis Marketing Team – Merck & Company Inc., Whitehouse Station, NJ – 2005 to 2007Field Implementation Team, Fosamax – Merck & Company Inc., Whitehouse Station, NJ – 2005Senior Specialty Representative – Merck & Company Inc., Whitehouse Station, NJ – 1999 to 2005
Susan Mahoney Skills
Susan Mahoney Education Details
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University Of New HampshireHuman Nutrition
Frequently Asked Questions about Susan Mahoney
What company does Susan Mahoney work for?
Susan Mahoney works for Takeda
What is Susan Mahoney's role at the current company?
Susan Mahoney's current role is Head of Marketing, Hereditary Angioedema (HAE) US Rare Disease Business Unit.
What is Susan Mahoney's email address?
Susan Mahoney's email address is su****@****gen.com
What is Susan Mahoney's direct phone number?
Susan Mahoney's direct phone number is +150834*****
What schools did Susan Mahoney attend?
Susan Mahoney attended University Of New Hampshire.
What skills is Susan Mahoney known for?
Susan Mahoney has skills like Cardiology, Neurology, Rheumatology, Sales, Healthcare, Customer Service, Strategic Planning, Account Management, Selling, Marketing Strategy, Cross Functional Team Leadership, Sales Management.
Who are Susan Mahoney's colleagues?
Susan Mahoney's colleagues are Natia Matzdorf, 伊藤暢光, Sukhjeet Singh, Cristiano Santos, Angel Vazquez, Claudia Fabian, Akbarsho Abdulkhamidshoev.
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