Susan Mena Email and Phone Number
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Customer Experience Strategy, Design & Measurement I Omnichannel Marketing and Advertising l Strategic Planning l Data-Driven Test Design l Global Brand Strategy, Identity, Naming l Client and Ad Agency Organizations - in US and Europe l Successful Collaboration to Drive Internal Change I Award-Winning Creative
Allstate
View- Website:
- allstate.com
- Employees:
- 501
- Company phone:
- +1 417-501-4357
- Company email:
- communitycare@allstate.com
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Director - Customer Experience (Cx), Relationship Marketing (Crm), Integrated Marcom, Brand StrategyAllstate Apr 2007 - PresentNorthbrook, Il, UsEnterprise Customer Experience (CX) Strategy, Design and MeasurementBusiness Transformation and Innovation Pipeline, with a focus on Digital FirstCustomer Relationship Marketing (CRM) and Data-Driven One-to-One Performance MarketingBrand Strategy, Brand Identity, Brand Standards and Environmental BrandingTeam leader of 31 employees including Creative Services Department and external creative resourcesEnterprise collaboration, champion of internal change
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Group Account Director & Lead StrategistSimple Truth Jun 2005 - Apr 2007Chicago, Il, UsAccount: Allstate Insurance Company: Agent-to-Consumer Communications, Brand Standards and Architecture across multiple lines of businessManager of six direct reports and 10 client contacts. -
Account DirectorYoung & Rubicam 1998 - 2005New York, Ny, UsAccounts: • Global Barilla Corporation: Domestic Brand Management and International Liaison for Pasta, Sauces, Culinary and Barilla Plus and Restaurant Creations Product Launches. • Sears Roebuck and Co. – Whole Store (Brand), Promotions, Apparel and Home Repair Services. Implemented integrated efforts ranging from 50 on-air broadcast messages per year to in-store signage against key seasonal drive times for fast-paced retail client. Direct manager of seven team members -
Euro Rscg Tatham, Management SupervisorHavas May 1998 - May 2003Puteaux, FrAccounts: • Proctor and Gamble, Old Spice – Antiperspirant and Fragrance advertising and marketing• CB Fleet, Summer’s Eve - US & International rollouts of feminine hygiene products• Global Air France – Domestic communications activity and international liaison, established NY satellite office in support of client • Carrier Corporation, HVAC products – Domestic Residential, Dealer/Channel Relations and Global Brand. Negotiated global agency fees, created international brand messaging for global application, managed domestic marketing campaigns• Digital Innovations– Created wholly-online campaign to launch Neuros MP3 Player • Vivendi Universal Interactive – Uncovered key insights among elementary-aged children to market youth educational software series -
Global Account SupervisorDdb May 1995 - May 1998New York, Ny, UsAccounts: • Digital Equipment Corporation (now Compaq) – Domestic and International Brand, Hardware Workstations and Server Products, Value Added Reseller Communications and Intel Alliance ProgramImplemented and managed communications in five global geographies – US, Canada, Europe, Latin America and Asia Pacific. Served as European Account Supervisor at DDB Paris -
Mvbms Euro Rscg, Senior Account ExecutiveHavas Jan 1995 - Nov 1995Puteaux, FrAccounts: • Philips Electronics – Corporate, Lighting, Media Software, Broadband Networks
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Account Executive, Assistant Account ExecutiveDdb Jan 1991 - Dec 1994New York, Ny, UsAccounts: • Digital Equipment Corporation – Brand, Servers, Workstations, Storage• Mobil Oil Corporation – Corporate Communications, Fuels Product Advertising
Susan Mena Education Details
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The Johns Hopkins UniversityEconomics -
Wharton Executive EducationCertificate Of Study: Executive Presence And Influence
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Luma InstituteHuman Centered Design Practitioner
Frequently Asked Questions about Susan Mena
What company does Susan Mena work for?
Susan Mena works for Allstate
What is Susan Mena's role at the current company?
Susan Mena's current role is Global Marketing/CX executive that drives growth and loyalty by using traditional and innovative branding techniques..
What is Susan Mena's email address?
Susan Mena's email address is su****@****ate.com
What is Susan Mena's direct phone number?
Susan Mena's direct phone number is +184740*****
What schools did Susan Mena attend?
Susan Mena attended The Johns Hopkins University, Wharton Executive Education, Luma Institute.
Who are Susan Mena's colleagues?
Susan Mena's colleagues are Dominick Sullivan, Roger Redd, Vicente Arcos, Steve Tetrault, Cole Seibert, Roman Chetverikov, Abraham Cannon.
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