Susan Pearson Email & Phone Number

Boulogne-Billancourt, Idf, FR

New York, New York, US

Bagsværd, DK

Philadelphia, PA, US

Lawrenceville, New Jersey, US

• Lead the strategy, execution, continuous improvement and analytics for the Marketing team. Ensure Account-Based Marketing, Nurture/Engagement, Inside Sales, and marketing automation processes are flawlessly executed.
• Direct development of customer and prospect emails, digital ads, direct mail, website forms and landing page and content programs.
• Develop strategies for integrated, multi-channel marketing programs to promote products, platforms and technology to achieve MQL, MQA and Qualified Pipeline goals.
• Responsible for prospect data; supervise industry research efforts and segmentation.
• Evaluate tools to optimize Demand Generation and ABM program plays, execution, engagement, intent and analysis, ongoing MarTech vendor relationship management.
• Provide Marketing/Sales with constant actionable insights, reporting and dashboards.

Lawrenceville, New Jersey, US

• Directed lead generation programs to achieve demand generation goals. Planned, developed, and executed prospect and customer engagement campaigns to generate marketing qualified leads and accounts, plus qualified.
• Oversaw operating efficiency, optimization and processes for Marketo and Engagio platforms, including lead lifecycle, lead scoring, revenue model, engagement and intent.
• Evaluated new tools; worked with Sales Ops to integrate, and trained Marketing team.
• Analyzed campaign results to provide recommendations on risks and winning concepts.
• Supported ADRs to ensure lead visibility, reporting and timely follow-up in Salesforce
• Achieved 100%+ MQL goal; helped generate $22M in marketing sourced qualified Pipeline; surpassed eAdoption goals.

Lawrenceville, New Jersey, US

• Managed IBM Watson Marketing Automation platform and all campaigns in support of the eRevenue Group goals to drive new and recurring electronic adoption revenue for Billtrust.
• Managed teams to write copy, design, build, launch, report key milestones and results for electronic products; activate new end users (bill recipients and payers).
• Strategized with eAdoption team to provide excellent customer service to 800+ clients.
• Achieved: surpassed ePresentment Planned Goal: 59.5%; Actual: 60.3% and ePayment Planned Goal: 19.5M; Actual: 19.8M.

Camden, NJ, US

• Managed the development, implementation and ongoing maintenance of Care Connect (retailer to customer) marketing communications and program materials, including automated and on-demand regional and national creative.
• Developed new model launch, retention and cross sell assets, plus calendar of events, digital and direct mail campaigns.
• Created, tested and executed campaigns; analyzed results to optimize creative, messaging, offers and segmentation.
• Led cross-functional teams; managed agencies; collaborated with internal departments for successful development of content and design.

Philadelphia, PA, US

• Created PPC campaigns; identified/implemented optimizations; rolled winning tests into the live environment.
• Executed SEM campaigns, developed keywords, monitored activity, analyzed performance, identified opportunities.
• Brainstormed monthly with team members to refine strategies for short-term growth.

Oklahoma City, Oklahoma, US

• Determined priorities based business objectives to create effective programs, messaging for print and online content, and presentations for the hospitality division, including payment processing, lending and payroll.
• Developed marketing communications plans for newly acquired payroll division, including, product positioning, buyer profiles, branding guidelines, employee and customer communication plans, sales tools and e-collateral.
• Implemented post-campaign enhancements to achieve 25% lift in response and 8% lift in qualified leads.
• Leveraged research to develop competitive intelligence, enhance value propositions and write/enhance content.
• Planned and executed digital acquisition and upsell campaigns, continually monitored effectiveness to optimize.

New York, NY, US

• Developed global messaging for enterprise, risk and financial products, integrated campaigns, events and sales materials, in support of acquisition, retention and cross-sell initiatives; created thought leadership.
• Wrote/edited multi-channel, results-driven marketing and communications content for complex products.
• Provided direction to dramatically improve direct marketing results, including, open rates, click-through and response rates up to 15%, leveraging campaign optimization, A-B split and offer testing; plus, PPC, SEM and.
• Created competitive messaging and customer lifecycle frameworks for enhanced project planning.
• Implemented best practices for communications resulting in improved messaging, content, collateral and processes.

New York, NY, US

• Supported the global marketing strategy for private label Client Solutions’ enterprise integration solutions and products; managed business unit’s internal and external communications with key business partner and SME.
• Leverage SME input to lead product positioning, messaging, sales enablement tools for product launches and enhancements; created SWOT analysis and validated buyer/influencer data for targeted tactical plans to achieve.
• Planned, executed and measured direct marketing campaigns, managing cross-functional teams, to drive acquisition and retention goals; supervised regional marketing team for global adaptations in Europe and Asia Pacific.
• Developed demos, webinars, trade shows/events, while managing internal creative agency, and working with PR and advertising teams to develop integrated plans; maintained schedules and budgets for multiple projects.

• Partnered with internal marketing and creative contacts to develop direct marketing strategies and drive business results for merchant campaigns; managed direct reports to extract and leverage data from proprietary.
• Provided direct marketing, lifecycle and industry expertise for campaign planning and target audience segmentation.
• Developed measurable, brand building, offer fulfillment campaigns aligned with merchant objectives and priorities.
• Delivered in-depth analysis and recommendations to account reps following each campaign’s promotional period.
• Utilized customer and prospect databases and campaign management systems for direct response campaigns.

New York, NY, US

• Created the strategy and directed advertising agencies for the creative development, production and execution of strategic retail, travel, seasonal and automated bill payment merchant campaigns to exceed program goals.
• Managed direct and digital channels to support card portfolio campaigns including: marketing materials, email, direct mail, advertising, public relations, retail displays, media selection, planning, and execution and.
• Utilized campaign management and reporting systems to track, report, analyze and present results; implemented recommendations to increase merchant participation up to 20% and Cardmember conversion rates up to 5%.
• Developed merchant contact strategy and account relationships to ensure offers and programs followed guidelines.
• Controlled multiple program budgets of $1-5MM each, and supported department’s annual planning processes.

New York, NY, US

• Managed portfolio of complex financial services merchant accounts to deepen partnerships, drive results, reduce attrition and attain goals, including development and execution of acquisition, loyalty and retention.
• Created strategy and budgets for new accounts to increase activation; performed P&L analysis and annual business reviews.
• Gained in-depth understanding of merchants’ organizations, customers, transaction types, sales channels and industries to create a marketing plan to introduce new card products and services, expand card usage, and.
• Developed presentations, proposals, collateral, communications and financial tools for new business development.
• Monitored merchants’ experience and supported their day-to-day needs (on-boarding, processing, disputes, fraud).
• Played an integral part in growing merchant portfolio twenty-fold, while retaining 100% of managed accounts.

New York, NY, US

• Controlled multiple, deadline-driven, consumer-oriented sales materials and marketing projects, from creation to implementation, including, planning, budgeting, adherence to graphics standards and legal/compliance.
• Wrote/edited and managed the design and production of employee- and employer-specific marketing, sales and prospecting collateral to meet business unit needs and corporate standards.
• Produced Web content, external quarterly newsletter and internal monthly electronic newsletter.
• Supervised agency, designers and print vendors to achieve project completion according to specific goals.

New York, NY, US

• Developed marketing strategies, advertising and sales promotions, website content, communications planning, creative development and program execution for two property & casualty profit center clients.
• Supervised marketing collateral creation, including creative concepts, writing/editing copy, and print production.
• Implemented client-specific programs, including events and convention planning, direct mail and premiums.
• Managed media opportunities and internal communications by partnering with PR and advertising departments.