Motive Consulting Services, LLC (“MOTIVE”) was established to solve Executive Level marketing execution, funnel development, and marketing bandwidth challenges. With a reputation for high-quality work, and 35 years of award-winning hands-on expertise, MOTIVE’s goal is simple - make it easy for clients to understand their market, and exceed their business goals. MOTIVE rolls up our sleeves and works with clients of all sizes across North America to dig deep roots in understanding their customer motivations and implementing foundational marketing growth strategies. Marketing with a MOTIVE.For more information, visit www.motiveconsultingservices.com.

Providing marketing strategy and execution for a 1953 electronics manufacturing rep company, including brand oversight, brand assets, website, content, lead generation, demand generation, social media, video production, graphic design, tradeshows/events, SEO optimization, distributor promotions, market channel growth programs, e-mail automation, and press releases.

* Launched new website January, 2022.* Received 2022 Honorable Mention for Website Category by NAED/tED Magazine* Received 2022 LED Magazine Bright Star Award for Energy Insights solution* Implemented a brand new Website and website tools (rebate tool finder, online courses, SEO, Backlinks, Keywords, new landing pages, etc.) - new site which tells our unique (ongoing) story with supports with ever expanding content and tools.* Created a Lead Generation process/pipeline/automation - that actually works using Microsoft Dynamics 365. Over $1M quotes in less than 8 months. e.g. monthly MQLs that are generating revenue and driving quotes/opportunities. * Implemented Media (Social, Digital, Trade Pub, PR, Award Events, Speaking Engagements, and Associations) that helps us stay relevant with the multi-touchpoint world we live in and drives visitors to our website (e.g. contributes to lead generation). * Managed Events - our largest Lead Source.* Created Content Development and Deployment - Expansion of our content (e.g. new case studies, white papers, videos, footage, technical papers, articles, blogs, app guides, etc.)* Created Channel Development - strategy, implementation and deployment (contributing to at least half of our current contracted lighting agents).

A growth marketing role responsible for all aspects of marketing strategy including website, SEO, blogs, content engagement, and press releases.

An interim role to build the foundation of a marketing department, including Pardot implementation, customer segmentation, e-mail automation, budgeting, board presentation, events ROI strategy, social media oversight, blogs, website, newsletters, partner engagement, and PR. 2023 Finalists: FinTech of the Future – Data & Insights - Wealth Access - Business Banking Solutions

(UDLA-previously Panasonic Lighting Americas) - A mission-focused, positive leader with marketing experience driving formal strategic marketing plans to achieve data driven results for segments in all channels, particularly IoT (digital transformation) channel for enabled location-based services & connected lighting for smart buildings.With a track record of successes, she has hands on experience implementing meaningful data driven programs with the full gamut of marketing tactics. A meticulous project manager, she brings her experience to the table, and maintains an organized approach balancing complex projects, with multi-departmental collaboration, and tight budget, resources, and deadlines. Flexible, and versatile, she maintains her professionalism, poise, and sense of humor under pressure.With a talent for a collaborative approach, she combines her skills with the ability to make tough independent calls when needed, is a blend that has earned her respect among her colleagues. She maintains laser focus on strategically aligning key messaging to target audiences, while implementing end-to-end omnichannel strategic plans on a tight budget with creativity.In August 2020, she single-handedly implemented the ULT company website, which tied to the lead generation initiative resulting in over 700 leads valued at over $10M in converted lead value. She built the company’s first Project Specification Tool.Experience includes: Brand Strategy, VOCs/Market Research, Business Development, Marketing Strategy, IoT Ecosystem Solutions/SaaS, Lead Gen, Customer Segmentation/Targeting/Journey Mapping, Persona Development, keyword strategy, Pardot Marketing Automation, Salesforce, Craft CMS, graphic alignment, content development, online course development, promotions, PPC/paid search, social media, ebooks, blogs, podcasts, collateral development/design, Google tools, media buying, content writing, event management, go-to-market product plans, and strategic partnerships.

Lead the Marketing Services Division (8 direct reports) at corporate office to provide marketing for over 1,200 franchise business owners. Created brand strategy, brand fluency positioning, and brand benchmark. Focused on brand awareness, consistency of message and marketing plans that generated effective results. Implemented the first national campaign winning an Addy Award for: "Like it never even happened." Oversight for annual national convention (65 team leaders, 1500+ attendees). Managed full gamut of marketing plans and tactics (e.g. subscription newsletters, marketing planners, media, marketing franchisee training, advisory board, agency liaison, etc.). Taught monthly marketing class to Franchisees.

Media sales. Managing sales teams. Implementing special editorial advertising projects. Media calendars.