Susan Roca, Csm Email & Phone Number

Columbia, Maryland

• Garnered project support from more than 50% of politically-divided stakeholders by nurturing positive, collaborative working relationships through excellent communication, exemplary client service and continual.
• Grew user awareness 150% by organizing, planning and prioritizing the work of a product rollout on time and on budget
• Increased insight into end users 100% by observing, gathering and analyzing information to inform mobile app user experience
• Achieved 61% mobile app user retention rate 60 days post-launch as a result of problem-solving user engagement with research, evaluation and delivery of a content curation plan
• Delivered budget, timeline and scope and coordinated the work and activities of 3 distinct stakeholder teams to build a $3B impact investing marketplace
• Increased impression share 200% for a mobile app by managing and guiding the creation of marketing message, asset creation, website development, email marketing and event strategy

Columbia, Maryland

• Achieved 25% increase in customer satisfaction by coordinating IT Project Management Office communications and reporting on delivery roadmaps

Takoma Park, MD

• Grew internet presence more than 400% by building a new website and planning and executing content curation strategies
• Expanded readership 30% and reduced production costs 50% with rebranding and digital delivery strategies for an industry-leading newsletter

Columbia, MD

• Improved customer satisfaction 25% by coordinating the work and activities of the cross functional team that managed customer transition to a new product platform
• Delivered optimized website on budget and within project timeline resulting in a 200% increase in inbound marketing inquiries
• Improved sales organization efficiency by 30% with Salesforce.com implementation for lead generation

Falls Church, VA

• Contributed to generation of $1M revenue in first 12 months of launch by collaborating with senior management, product and sales teams on product launch strategies
• Increased product awareness 40% among technology analysts by developing and executing a targeted communication plan

Arlington, VA

• Decreased marketing production costs more than 50% by creating and distributing digital assets

Rockville, MD

Bethesda, MD

Laurel, MD

Williamsport, PA