Susan Roth Email and Phone Number
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Susan Roth personal email
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Over the course of my career, I’ve been a tech writer, a communications manager, an events guru, a digital marketing strategist, and an AI-first, data-driven marketing leader. What’s the “red thread” that connects them all? An open mind and commitment to never stop challenging myself and pursuing opportunities for growth. Today, I’m an accomplished marketing leader with over 15+ years of experience developing and implementing creative, data-driven B2B marketing strategies with a demonstrated work history in the information technology and services industry. Known for pioneering AI integration in marketing and fostering innovation, I’m part analyst, part strategist, and a servant leader to my team. From digital strategies to content optimization, I lead creative and talented marketers and coach them to target, attract, engage, convert and ultimately grow revenue. If you’re a fellow marketing leader who's passionate about AI, I’d love to connect and share ideas. Skills Summary:• Cross-functional Leadership• B2B Go-to-Market Strategy• AI and Machine Learning Implementation• Team Development & Optimization• Global Communications• Brand Management & Brand Strategy• Research & Data Analysis• Digital and Account Based Marketing• Web Strategy & Content Optimization
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Senior Director, MarketingNetrality Data CentersSpringfield, Pa, Us
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Founding MemberThe Healthtech Marketing Network Feb 2024 - PresentThe Healthtech Marketing Network is the place for senior healthtech marketing professionals to connect with peers, learn from each other and grow their careers. Currently this is a group of more than 100+ healthtech CMOs and VPs of marketing. Members include senior executives from organizations like Premier Inc, InterSystems, Get Well, CTG, Caregiliy, and many venture-backed firms. Membership is free but this exclusively by invite only for healthtech CMOs, Directors and VPs of marketing It is an opportunity to have an open discussion in a private and intimate setting. -
Director, Global Marketing And CommunicationsCtg Jul 2022 - Jul 2024Amherst, New York, Us• Leading end-to-end brand management, content marketing, digital strategies, and demand generation for a global B2B IT consulting company.• Collaborates with executive team to develop marketing and communications strategy and initiatives. • Oversees and develops a diverse team of marketers, fostering innovation and driving performance. • Creates and directs demand generation campaigns across multiple channels.• Pioneering an AI upskilling program, enhancing data-driven decision-making for efficiency gains in productivity and quality across key marketing disciplines. -
Senior Director, MarketingTierpoint Jul 2021 - Jul 2022St. Louis, Mo, Us• Reinventing traditional playbooks to stand out and rise above the noise in a post-Covid marketing arena -
Director, MarketingTierpoint Dec 2017 - Jul 2021St. Louis, Mo, Us• Led newly formed Field Marketing program: created and managed lead generation and target account strategies for 10 Regional Vice Presidents and 80+ sales representatives; inform decisions on regional spend via data-driven approach.• Bolster brand identity through creation of annual thought-leadership and networking event: led buy-in from and onsite management of cross-functional team to execute; drove 151% increase in YOY attendance and 213.9% in ticket sales from 2018 to 2019.• Spearheaded virtual selling tool training and marketing efforts for field and channel sellers at the onset of the pandemic.• Effectively transitioned from in-person to multi-faceted virtual events resulting in maintaining pipeline and revenue in 2020 (despite the onset of a global pandemic), opening an entirely new channel for event delivery and earning a company Game Changer Award for driving innovations in go-to-market and sales strategies.
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Senior Marketing ManagerTierpoint Jun 2014 - Dec 2017St. Louis, Mo, Us• Develop brand standards, best practices and measure effectiveness of Event Marketing initiatives.• Launch corporate store: ensure brand standards met for branded apparel, collateral, giveaways and tradeshow items; implemented purchasing process to leverage economies of scale and reduce company-wide expenditures by 55%.
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Marketing Communications ManagerTierpoint Mar 2011 - Dec 2014St. Louis, Mo, Us• Create, implement and oversee communications programs that effectively drive awareness and promote the organization and its products including website content, all promotional materials, internal and outbound marketing communications, press releases, editorials, white papers, case studies, trade publication articles, and print advertisements. • Proposal Writing: lead for all phases of the proposal writing process, review and analysis, response design and development, proposal team coordination, content management, and response quality assurance.
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Brand & Sales Marketing ManagerTierpoint Mar 2009 - Mar 2011St. Louis, Mo, Us• Manage marketing campaigns for newly formed Enterprise Hosting Division: liaise with sales leadership teams and subject matter experts to develop and produce effective sales and promotional strategies.• Develop and produce materials to create a cohesive image and message for all print, digital and offline communication vehicles; ideate marketing campaigns to promote brand, inform, acquire and retain customers.
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Quality Control Manager/Team Lead, Customer Support OrgSap Nov 2005 - Mar 2009Walldorf, Bw, De
Susan Roth Skills
Susan Roth Education Details
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West Chester University Of PennsylvaniaCommunications
Frequently Asked Questions about Susan Roth
What company does Susan Roth work for?
Susan Roth works for Netrality Data Centers
What is Susan Roth's role at the current company?
Susan Roth's current role is Senior Director, Marketing.
What is Susan Roth's email address?
Susan Roth's email address is ss****@****ape.net
What is Susan Roth's direct phone number?
Susan Roth's direct phone number is +161099*****
What schools did Susan Roth attend?
Susan Roth attended West Chester University Of Pennsylvania.
What skills is Susan Roth known for?
Susan Roth has skills like Marketing Communications, Marketing, Vendor Management, Strategic Planning, Integrated Marketing, Microsoft Office, Data Center, Project Management, Marketing Strategy, Solution Selling, Disaster Recovery, Networking.
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