Susan Roth Email & Phone Number

Springfield, Pa, Us

The Healthtech Marketing Network is the place for senior healthtech marketing professionals to connect with peers, learn from each other and grow their careers. Currently this is a group of more than 100+ healthtech CMOs and VPs of marketing. Members include senior executives from organizations like Premier Inc, InterSystems, Get Well, CTG, Caregiliy, and many venture-backed firms. Membership is free but this exclusively by invite only for healthtech CMOs, Directors and VPs of marketing It is an opportunity to have an open discussion in a private and intimate setting.

Amherst, New York, Us

• Leading end-to-end brand management, content marketing, digital strategies, and demand generation for a global B2B IT consulting company.• Collaborates with executive team to develop marketing and communications strategy and initiatives. • Oversees and develops a diverse team of marketers, fostering innovation and driving performance. • Creates and directs demand generation campaigns across multiple channels.• Pioneering an AI upskilling program, enhancing data-driven decision-making for efficiency gains in productivity and quality across key marketing disciplines.

St. Louis, Mo, Us

• Reinventing traditional playbooks to stand out and rise above the noise in a post-Covid marketing arena

St. Louis, Mo, Us

• Led newly formed Field Marketing program: created and managed lead generation and target account strategies for 10 Regional Vice Presidents and 80+ sales representatives; inform decisions on regional spend via data-driven approach.• Bolster brand identity through creation of annual thought-leadership and networking event: led buy-in from and onsite management of cross-functional team to execute; drove 151% increase in YOY attendance and 213.9% in ticket sales from 2018 to 2019.• Spearheaded virtual selling tool training and marketing efforts for field and channel sellers at the onset of the pandemic.• Effectively transitioned from in-person to multi-faceted virtual events resulting in maintaining pipeline and revenue in 2020 (despite the onset of a global pandemic), opening an entirely new channel for event delivery and earning a company Game Changer Award for driving innovations in go-to-market and sales strategies.

St. Louis, Mo, Us

• Develop brand standards, best practices and measure effectiveness of Event Marketing initiatives.• Launch corporate store: ensure brand standards met for branded apparel, collateral, giveaways and tradeshow items; implemented purchasing process to leverage economies of scale and reduce company-wide expenditures by 55%.

St. Louis, Mo, Us

• Create, implement and oversee communications programs that effectively drive awareness and promote the organization and its products including website content, all promotional materials, internal and outbound marketing communications, press releases, editorials, white papers, case studies, trade publication articles, and print advertisements. • Proposal Writing: lead for all phases of the proposal writing process, review and analysis, response design and development, proposal team coordination, content management, and response quality assurance.

St. Louis, Mo, Us

• Manage marketing campaigns for newly formed Enterprise Hosting Division: liaise with sales leadership teams and subject matter experts to develop and produce effective sales and promotional strategies.• Develop and produce materials to create a cohesive image and message for all print, digital and offline communication vehicles; ideate marketing campaigns to promote brand, inform, acquire and retain customers.

Walldorf, Bw, De