In my role as Maxi's FCMO, I strategically leverage my extensive background in marketing, product management, and strategic development to lead the marketing department and spearhead key initiatives. As a seasoned professional, I offer the expertise of a senior candidate, delivering exceptional value without compromising quality.Key Leadership Initiatives:1. Product Management Excellence: Continuing as the lead in the Money Orders project, I navigated its Beta phase, orchestrating a seamless rollout across additional stores. My approach revolves around meticulous supervision and adaptive strategy implementation, driving enhanced market penetration and heightened user satisfaction.2. Business-to-Business Relationships Expansion: A pivotal achievement includes the successful expansion of Maxitransfers' global reach through strategic partnerships for bill payment services. Notably, I orchestrated a remarkable 400% growth in the vendor network, substantially fortifying our market presence and diversifying service offerings.Embrace the advantage of a Fractional CMO - where senior-level proficiency meets cost-effectiveness, propelling Maxitransfers toward unparalleled success.

As the Marketing Department Head for a major US remittance company, I established comprehensive marketing policies and procedures to enhance operations and created a nationwide system for marketing materials. A significant achievement was developing a detailed brand book, ensuring brand consistency and strengthening market presence.I led strategic marketing initiatives, managed the brand, updated the website, and built a social media presence, achieving 1K Facebook followers organically within two years and increasing unique website visitors by 33K annually over three years.I directed a rebranding initiative with a branding agency, incorporating consumer feedback through focus groups and interviews.A centralized marketing portal was launched under my leadership, improving efficiency by 90% across over 3,500 locations. I also championed the launch of three new products based on market analysis.I implemented a debit card payment system at point-of-sale, which saw a 33% adoption across the agent network and resulted in a $3 million sales increase in non-cash transactions.My efforts in domestic remittances led to a 26% market penetration with active agents within two years, providing access to over 10,000 pick-up locations nationwide via a partnership with 7-11.Additionally, I introduced money orders as a secure payment and fund transfer option, addressing a market need for reliable payment methods.Lastly, I managed major vendor relations for bill payments and top-ups, both nationally and internationally, negotiating contracts to maximize revenue

Marketing is Crucial for any business. But It Can Be OverwhelmingFor many business owners, diving into marketing can be a daunting task. You understand the importance of marketing, but where do you even start? It’s not your expertise, so most of the time it gets pushed to the bottom of your to-do list (And trust us, we get it – we feel the same way about bookkeeping!)Here’s the challenge: Without a well-defined marketing plan, an effective lead-generating website, or a strategy to engage existing customers and potential new ones, you could miss valuable business opportunities. Don’t let that happen.www.bluesquaresmkt.com

Social Media Campaigns: Developed a comprehensive paid acquisition strategy across Yelp leading to a 45% ROI for every dollar spent. Oversaw a team of 2 full-time marketers and 4 sign spinners as paid contractors.Implemented targeted Constant Contact email drip campaigns that contributed to 35% growth in qualified leads before and during the months of tax season.Led the implementation of the Paperless Office Initiative optimizing document access and reducing document retrieval time by 95%, while achieving a 35% cost reduction in office supplies. This prepared the office before COVID-19 to be able to work remotely with customers.

- Responsible for the management of marketing programs and initiatives that are developed to drive sales/traffic and NOI growth. Key support partner for all center marketing activities inclusive of managing Digital Content on all Social Media Platforms. - Strategic Planning/Execution - Working with the entire mall team to develop a long-term vision at the center of its competitive marketplace. - Overseeing Customer Service team - Striving to improve and build upon overall customer service and amenities. Managing Westfield's Customer Service initiatives and employee-based incentive/rewards programs as well as other customer service satisfaction measurement programs for the center. - The Westfield Brand - Protecting and building the Westfield brand by supporting and ensuring adherence to brand guidelines set forth by the Westfield Brand Studio. Supporting brand evolution projects as communicated by corporate marketing.- Events Strategy and execution center level- Retailer Relations- Responsible for establishing effective business relationships with the retailers on a local level to maximize the sales productivity and success of the events in the mall.

Developed a coaching strategy for 10 sales representatives leading to increased performance by 25% to support the launch of a prepaid program.Created documentation, policies, procedures manuals, training, and sales procedures according to the industry guidelines. Handled claims and communicated investigations and solutions to 20+ associates.Assisted the Development team with new projects such as app enhancements and troubleshooting customer issues.

Marketing Manager• In charge of the development of direct mail copy and creative for different campaigns, aimed to promote services and create brand awareness to new customers and special offers to for current customer base. • In less than 5 months, developed 6 different campaigns reaching over 300k potential Hispanic customers in California. • Manage in house creative department area for all related to in store marketing collateral, internal and external messaging. Mentoring initiatives and training with internal personnel, thus achieving important cost effectiveness as well as creating in house career growth for sales agents.• Coordinate according to deadlines: collateral printing, radio ads, PSA’s.• Led the Company’s Social Committee, which focus is on improving and maintaining the internal culture amongst different levels within the company. These actions resulted in the planning of company events with group consensus according to start up budgets, creating a lunch room, improving worker moral• Designed interior of the company’s first new stand-alone store. Created media announcements and activities for the grand opening. Planned launch events, from logistics to contact local authorities for invitations and press releases. As well as contact local media.• Direct liaison between creative agencies, radio and television. Personally involved in radio and TV interviews.• Responsible for negotiations with vendors for the purchases of supplies for departments other than marketing.

Regional Trade Marketing Manager • Led special negotiations with local supermarket chains, including Wal-Mart throughout the entire Central-American region, resulting in a better shelve spacing space, category exclusivity for promotions during a 3 month period. • Managed a $200K annual budget for promotion and merchandising; defined strategies per client and category; managed the promotions team (four people)Brand Manager for cooking oil category • Project manager and team lead for new line of cooking oil and vegetable shortening brand; managed multidisciplinary teams: R&D, production, vendors, ad agency, promotions • Managed a $250K annual budget for marketing activities such as marketing surveys and focus groups, in a business that generated revenue for $600K monthly

Global provider of consumer product brands in foods, beverages, cleaning agents and personal care products.Trade Marketing Manager for Home & Personal Care Department · 2004Drove promotion of Home and Personal Care products; supervised 6-member promotions team. Oversaw in-house advertising department function; supported Sales efforts, and led product line strategies. Spearheaded regional launch of global brand, "Axe," resulting in 10% market share within 4 months.