Susan Scott

Susan Scott Email and Phone Number

SVP, Managing Director AMMHealth @ AMMHealth
Dallas, TX, US
Susan Scott's Location
Dallas, Texas, United States, United States
Susan Scott's Contact Details

Susan Scott personal email

n/a
About Susan Scott

It’s not work if you love what you do. As a transformational marketing leader, I have dedicated 20 years creating success for businesses and communities by partnering with talented people to create and grow amazing brands. I have been fortunate to lead all areas of agency marketing and communication functions supporting clients in the general market and in healthcare, including Netflix, Nestle, Disney, United Nations, Sara Lee, Anheuser-Busch, Abbott Labs, Edwards Lifesciences, Gilead, Vivistim, GSK, Delta Dental and Stryker to name a few. My superpowers include leveraging my marketing and client partnership skills to drive profits and sales for companies while positively impacting the larger communities these brands serve. Over the years, I have found my niche to be amplifying the role of marketing in organizations to help fulfill their vision, deliver business results, and promote corporate social responsibility. I find satisfaction in marketing leadership roles that embrace my expertise in building influence, generating profits, and positively impacting society. Industry Experience: Pharma & Med-Device | Consumer Packaged Goods | Hospital Systems | Insurance | Restaurant | Entertainment | Travel | Non-Profit | Government | Transportation | Senior Living | RetailMy Leadership Style:- Strategic Visionary - Positive, Collaborative & Inclusive- Accountable & Results-Oriented- Culture Builder & MentorWork With Me To Build, Lead, & Scale: - Business Vision & Strategy - Stakeholder Alignment - Market Research & Insights - Brand Creation, Identity & Growth - Marketing & Product Strategy - Communications Planning - B2C, B2B, HCP & DTC Targeting - Digital Strategy, Activation & Analytics - Advertising Campaign Development & Production- Content and Social Media Development - Media Relations- Tracking, Dashboards and Optimizations - Presentations & Public Speaking- CSRBudgeting and Forecasting, Corporate Strategy, Marketing Plans, Communications Planning, Copytesting, Quantitative, Qualitative, Innovation, Creative Brief Development, Big Idea Development, Account Management, Training, Campaign Development, Presentation Skills, Presentation Writing, Marketing Plans Development, Global, Local, B2B, B2C, Agency Leadership, Production, Integrated Marketing, General Manager, Budget Management, Brand Architecture, Product Development, Product naming, New Product Development,

Susan Scott's Current Company Details
AMMHealth

Ammhealth

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SVP, Managing Director AMMHealth
Dallas, TX, US
Website:
ammhealth.com
Employees:
2
Susan Scott Work Experience Details
  • Ammhealth
    Svp, Managing Director Ammhealth
    Ammhealth
    Dallas, Tx, Us
  • Revel 8 Global
    Executive Vice President
    Revel 8 Global May 2020 - Present
    As EVP, I lead account management and communications for pharma and med device companies across established global brands and startups including, Edwards Lifesciences, Gilead, Siemens Healthineers, Stryker, Neuros, Vivistim, Visby, 3EO. Additionally, led upstream strategy development for Netflix and Nuts.com. My successes include:• 350% agency revenue growth over 4 years • Scaled and lead 40+ person remote global team and created processes to ensure flawless execution • Led 250+ HCP & DTC marketing projects to help our partners become the most influential brand in their category • Co-lead full spectrum activities from consumer insights research to marketing activation, including: - - Internal: stakeholder alignment, board presentations, brand development, naming, segmentations, value propositions, messaging hierarchy, message maps and sales playbooks - - Non-personal promotions: go-to-market plans, campaign development, brochures, web design, all HCP & DTC advertising materials - - Personal promotions: investor pitch decks, sales talk tracks, sales playbooks, HCP digital detail aids and persona cards • 1,000% increase in site traffic for Siemens Healthineners new catheter launch among cardiac HCPs via ground -breaking social media campaign • 220% increase in brochure downloads for leading heart valve manufacturer via DTC integrated marketing campaign• 75% increase in booth traffic for Vivistim at critical ISC stroke conference; Vivistim was named the 2023 Best new Product of the Year, by the prestigious Edison Awards • 5% increase in hospital trials for medical start-up
  • Scott Marcom Lab
    Owner
    Scott Marcom Lab May 2020 - Present
  • The Point Group
    Executive Vice President
    The Point Group Mar 2019 - May 2020
    Plano, Texas, Us
    Led B2B & B2C strategy development, marketing communications and e-commerce for range of clients including:  Enterhealth Ranch Addiction Center, Medical City, CarsArrive, Kisco Senior Living, Silverstone Senior Living. My successes include: • 10% growth in admissions in a highly competitive category for Enterhealth Ranch by creating the Brain Health Institute brand platform • 22% YOY growth in sales by leading development team in creation of user-friendly e-commerce auto transportation site for CarsArrive
  • Publicis
    Senior Vice President
    Publicis 2009 - Mar 2019
    New York, New York, Us
    Senior Vice President, Group Account Director Holistic leadership of integrated marketing and communications plans development including all foundational research, consumer insight mining, creative strategy, big idea development and implementation for brands and portfolios including Delta Dental Insurance, Grupo Bimbo, Nestle Food & Beverage Company, Anheuser-Busch, Sara Lee Bakery, Continental Mills Baking, Grupo LaLa, ServiceMaster, TriHealth Healthcare Systems, Abbott Labs and the Lung Institute, among others. Key internal agency leader for general management, new business development, culture, agency positioning, P&Ls and training. My successes include:• $35+ million increase in agency billings over 10 years through both organic and new business wins • Developed “one of the 13 hashtags that changed the world” per CNN for #HeforShe social media campaign with UN Women• Delivered 50% franchisee adoption and increased brand awareness by 23% via creation of the first national brand platform for Delta Dental (largest dental insurance company in U.S. at $20 billion); resulted in 200% increase in account revenue • Secured #1 position in US and #3 globally for Nestle Pure Life bottled water through disruptive strategy in commodity category• 8% increase in ER admissions for Trihealth Healthcare Systems in key geography• 70% increase in awareness and 35% increase in sales for GSK’s Oscal in copy-cat category • Catapulted Krusteaz to #1 in shelf-stable baking through social media influencer campaign • 32% increase in awareness for Juicy Juice supported Nestle’s $200 million sale to Harvest Hill
  • Publicis
    Vice President, Account Supervisor
    Publicis 2002 - 2008
    New York, New York, Us
    - Led first strategic partnerships for Nestle Beverage’s Juicy Juice with Feeding America and Disney; Feeding America partnership contributed to an unprecedented business turnaround in a declining category which ultimately led to the profitable sale of the brand. - Part of a 2 year cross-functional team for Nestle Beverage Company charged with R&D of new juice, coffee and sparkling water offerings; process included product concept & development via IDEO, naming, IHUTs, pricing elasticity and retail sell in.- Led annual Innovation Communications Planning across 3+ brands and 15+ integrated agencies for Nestle Beverage Company. - Stabilized and grew partnership with Buitoni Italian Pastas, achieving #1 market share position, exceeding sales goals by over 10% to $100M; as a result, received the highest agency evaluation scores which in turn drove organic revenue growth for the agency.- Drove the Agency’s first venture into fashion with Just My Size, increasing Walmart presence and brand awareness by 5% among established jeans competition.- Secured Agency partnership through Anheuser Busch’s sale of the Campbell Taggart bread division to Sara Lee. As a result, revitalized ‘Nobody Doesn’t Like Sara Lee’ tag line, led expanded Sara Lee portfolio into the everyday fresh bread category exceeding campaign expectations by 156%, launch was ultimately recognized as one of Walmart’s most successful bread launches.
  • Publicis
    Account Planner
    Publicis 2000 - 2002
    New York, New York, Us
    - Led and managed consumer ethnographies and insight development across a range of CPG brands and new business pitches. - Managed qualitative and quantitative research, wrote creative briefs, shepherded creative development, tracked consumer and marketplace trends for the Agency and clients.
  • Bloom Fca
    Assistant Account Executive | Account Executive | Account Supervisor
    Bloom Fca 1994 - 1999
    Responsible for supervising agency resources to ensure delivery of high quality creative product and marketplace impact for clients including TXU, La Quinta Hotels, Disney, Owens Country Sausage, Abbott Labs, OsCal, GlaxoSmithKline, and Lollipop Paint Shop.- Launched Lollipop Paint Shop candy which became the ‘#1 new candy of 2000’, as reported by Nielsen. - Drove TXU’s brand communication revitalization to stabilize the customer base during deregulation which resulted in an increase of 3% (against a 25% expected decrease). - Guided communications for La Quinta hotels and successful launch of new room model, increasing revenue-per-available-room by 26% and brand awareness by 14%. - Managed Disney trade communications for Orlando convention properties.- Developed communications for GSK’s OsCal, resulting in a sales increase of 40%.- Won TruGreen lawncare business (a division of ServiceMaster). - Managed domestic and international productions.

Susan Scott Skills

Integrated Marketing Brand Development Interactive Marketing Creative Strategy Marketing Strategy Marketing Communications Digital Marketing Advertising Strategic Planning Creative Direction Digital Strategy Interactive Advertising Marketing Online Advertising Social Media Marketing Digital Media Art Direction

Susan Scott Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Advertising

Frequently Asked Questions about Susan Scott

What company does Susan Scott work for?

Susan Scott works for Ammhealth

What is Susan Scott's role at the current company?

Susan Scott's current role is SVP, Managing Director AMMHealth.

What is Susan Scott's email address?

Susan Scott's email address is su****@****usa.com

What is Susan Scott's direct phone number?

Susan Scott's direct phone number is +197262*****

What schools did Susan Scott attend?

Susan Scott attended The University Of Texas At Austin.

What skills is Susan Scott known for?

Susan Scott has skills like Integrated Marketing, Brand Development, Interactive Marketing, Creative Strategy, Marketing Strategy, Marketing Communications, Digital Marketing, Advertising, Strategic Planning, Creative Direction, Digital Strategy, Interactive Advertising.

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