Susan Scott Email & Phone Number

Dallas, TX, US

• As EVP, I lead account management and communications for pharma and med device companies across established global brands and startups including, Edwards Lifesciences, Gilead, Siemens Healthineers, Stryker, Neuros.
• 350% agency revenue growth over 4 years
• Scaled and lead 40+ person remote global team and created processes to ensure flawless execution
• Led 250+ HCP & DTC marketing projects to help our partners become the most influential brand in their category
• Co-lead full spectrum activities from consumer insights research to marketing activation, including: - - Internal: stakeholder alignment, board presentations, brand development, naming, segmentations, value.
• 1,000% increase in site traffic for Siemens Healthineners new catheter launch among cardiac HCPs via ground -breaking social media campaign

Plano, Texas, US

• Led B2B & B2C strategy development, marketing communications and e-commerce for range of clients including: Enterhealth Ranch Addiction Center, Medical City, CarsArrive, Kisco Senior Living, Silverstone Senior Living..
• 10% growth in admissions in a highly competitive category for Enterhealth Ranch by creating the Brain Health Institute brand platform
• 22% YOY growth in sales by leading development team in creation of user-friendly e-commerce auto transportation site for CarsArrive

New York, New York, US

• Senior Vice President, Group Account Director Holistic leadership of integrated marketing and communications plans development including all foundational research, consumer insight mining, creative strategy, big idea.
• $35+ million increase in agency billings over 10 years through both organic and new business wins
• Developed “one of the 13 hashtags that changed the world” per CNN for #HeforShe social media campaign with UN Women
• Delivered 50% franchisee adoption and increased brand awareness by 23% via creation of the first national brand platform for Delta Dental (largest dental insurance company in U.S. at $20 billion); resulted in 200%.
• Secured #1 position in US and #3 globally for Nestle Pure Life bottled water through disruptive strategy in commodity category
• 8% increase in ER admissions for Trihealth Healthcare Systems in key geography

New York, New York, US

- Led first strategic partnerships for Nestle Beverage’s Juicy Juice with Feeding America and Disney; Feeding America partnership contributed to an unprecedented business turnaround in a declining category which ultimately led to the profitable sale of the brand. - Part of a 2 year cross-functional team for Nestle Beverage Company charged with R&D of new.

New York, New York, US

- Led and managed consumer ethnographies and insight development across a range of CPG brands and new business pitches. - Managed qualitative and quantitative research, wrote creative briefs, shepherded creative development, tracked consumer and marketplace trends for the Agency and clients.

Responsible for supervising agency resources to ensure delivery of high quality creative product and marketplace impact for clients including TXU, La Quinta Hotels, Disney, Owens Country Sausage, Abbott Labs, OsCal, GlaxoSmithKline, and Lollipop Paint Shop.- Launched Lollipop Paint Shop candy which became the ‘#1 new candy of 2000’, as reported by Nielsen..