Susan Smith Email & Phone Number

As the Founder and Principal of AVILA by Design, I lead a dynamic business that blends innovative design, sustainability, and luxury lifestyle products. Through AVILA, I’ve created a brand that empowers modern women with high-end jewelry, accessories, and lifestyle pieces.Key achievements include:-Rebranding and launching Dr. Botanicals Apothecary, a vegan skincare line in the U.S., increasing market share and consumer engagement while aligning with wellness trends.-Spearheading digital transformation for clients, developing e-commerce and omni-channel strategies that drove 40% revenue growth for brands in fashion, wellness, and beauty.-Expanding AVILA's international presence with jewelry collections made from sustainable, ethically sourced materials, recognized for their innovative designs.-Establishing strategic partnerships with industry leaders, optimizing global supply chains, and ensuring growth through marketing, business development, and licensing.Alongside AVILA, I’ve collaborated with Foundation Wellness and Patrick Cupid, further expanding my expertise in business development and brand strategy:At Foundation Wellness, I launched Flat Socks into national retail chains, achieving the company’s most successful product launch and expanding distribution into retailers like Nordstrom, Macy’s, and Saks Fifth Avenue.With Patrick Cupid, I positioned the brand in major wholesale partnerships and high-end boutiques, elevating its presence in the fashion market. I led brand development, product creation, and strategic marketing to expand the brand’s international reach.I thrive in leading cross-functional teams and collaborating with creative partners to bring unique ideas to life, positioning brands to thrive in an ever-evolving marketplace.At AVILA by Design, I’ve built a company rooted in creativity, purpose, and authenticity, empowering women to live bold, inspired lives through unique products that tell a story and evoke confidence.

New York, New York , Us

Recruited to position in this 94- year old women’s accessory brand that was undergoing a turnaround and rebranding. Established Product Development practices, programs, and infrastructure that led to improved internal accountability and efficiency, while also developing measures to better collaboration with manufacturing partners. Oversaw entire product life cycle of scarves, swimwear, cold weather, handbags, hats, and accessory apparel over multiple concurrent seasons.

Hand selected by owner and CEO to create and execute the strategy to restructure and turn around a multi branded and private label hosiery and accessory division. Challenged to create additional licensed and private label partnerships, while increasing market penetration. Direct p&l responsibility for division, including negotiating and managing licensing contracts for Kate Spade, Cole Haan, Vince Camuto, among others.

Pickerington, Ohio, Us

Sales, merchandising, and distribution of Dearfoams, branded and private label accessory footwear, for major top tier national retailers such as Kohl’s, Macy’s, Bed Bath & Beyond and Target.Direct profit and loss responsibility overseeing 30% of total company sales, while increasing gross sales by double digits year over year.Facilitated new license partnerships in accessory footwear, including market research and business plan development. Successfully negotiated and completed accessory footwear agreement with Nautica. Corporate liaison with licensors.Contributed creative input to merchandising team throughout the product line development process