I have a passion for creating relationships and experiences that unite people so they connect joyfully with each other and transform communities.I have had the amazing good fortune to book and help execute so many spectacular live concerts, family shows, sporting and fundraising events that have been etched in my memory. The energy and power of connection created through these events is what drives me. With over 25 years of experience as a sales leader and relationship builder in the live events and not-for-profit industries, my business philosophy is based on authenticity, honesty, loyalty and creativity. My career experience has allowed me to develop into an agile leader who is dynamic, self-assured and passionate about people, connection, vision and breaking barriers with a track record of sustainable and scalable results.My strength is building relationships that fuel growth and revenue for both sides of the business equation through targeted sales strategies, business development, stakeholder engagement, team leadership and service excellence.Along the way, I have worked for inspiring leaders who have encouraged my creativity and nurtured my entrepreneurial spirit and I look for opportunities to pay that forward on the teams I lead. I am open to opportunities where my leadership, creativity, passion and curiosity can contribute to the overall success of an organization that values the connection between purpose and performance.In my down time, I practice yoga and stretch my basic cooking skills by discovering new recipes and new flavours. I am an aficionado of all types of music and I am always adding to the playlists I create to go with the travel adventures my husband and I take on his motorcycle.
Tradex
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Director Of Sales And Business DevelopmentTradex Mar 2022 - PresentAbbotsford, BcFraser Valley Exhibition Centre Inc. is the venue management company that proudly operates TradeX, on behalf of the City of Abbotsford. With two halls each comprising of 60,000 sq. ft., TradeX hosts a wide variety of events such as trade and consumer shows, galas, concerts, festivals, film, sport and community events.I am responsible for driving new sales and maximizing business development initiatives, building and maintaining strong relationships to achieve long-term revenue goals for both the company and our clients.As a key member of the Leadership team, I assist in implementing systems and processes for improved financial outcomes, cross team communication, operational efficiency and exceptional event execution.
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Director Of Sales & Strategic PartnershipsThe Festival Company Jun 2021 - Apr 2022Vancouver, British Columbia, CanadaResponsible for building strong business relationships with existing and potential clients to achieve long term revenue goals and objectives for the company and clients in the live entertainment industry. Specializing in strategic partnerships and planning, implementation and execution in entertainment division consulting, talent buying and relationship management for festivals. • Work closely with the CEO and existing clients to execute contract responsibilities• Strategic planning and tracking for business development and company growth• Industry outreach and relationship management with festivals, venues, agents and events• Sponsorship sales, contract management, execution and oversight on all events• Creative planning for in-house produced events• Create a systematic, process-driven approach to new business development outreach -
Director, Facility SalesPacific National Exhibition 2011 - 2020Vancouver, British Columbia, Canada• Stewarding the Year Round portfolio which involved booking concerts, family touring shows such as Disney on Ice, Cirque du Soleil, Harlem Globetrotters, film shoots, trade/consumer shows, sporting and community/cultural events by leading the Sales team to use all venue indoor and outdoor space options to create a balanced and dynamic event mix. This portfolio contributes 25% of the PNE's annual revenue.• Primary focus was to develop and execute new business and revenue streams to provide a solid foundation for ongoing success by booking events into two arenas, two buildings ranging from 20,00-60,000 sq. ft, an amphitheatre, an amusement park and surrounding grounds within Hastings Park for a total space of approximately 165 acres.• Increased concert business revenues by 90% from 2016-2019• Increased the number of new family touring arena shows by 50% from 2011-2019• Hosted NORCECA Olympic Qualifier volleyball tournament in January 2020 in Pacific Coliseum• Secured Vancouver's first-ever large scale esports event, 'League of Legends' sold out tournament in the Pacific Coliseum 2017 -
Event MarketerIndependent Contractor For Event Marketing 2009 - 2011Vancouver, British Columbia, CanadaClients included Canucks Sports & Entertainment for performances of Cirque du Soleil, Walking with Dinosaurs, Harlem Globetrotters and Broadway Across Canada for theatre productions Grease, Wicked, Lion King.• Liaised with promoters holding events at Rogers Arena and Queen Elizabeth Theatre to develop and implement paid and promotional advertising and marketing campaigns for live events. This included developing and coordinating print/digital/radio, social and PR campaigns.
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Business Development Manager/Event ManagerChildren'S Wish Foundation Of Canada 2005 - 2009Vancouver, British Columbia, Canada• Identified business development potential for key partnerships on annual fundraising initiatives, secured sponsors, speakers, auction items, emcees, event program run and day of event logistics.• Planned, implemented and directed volunteer event teams in executing annual marquee fundraising events for golf tournaments, 5 km walks and corporate fundraising live events. • Represented Foundation as spokesperson for interviews with media and made presentations to large and small groups to raise awareness and secure new partnerships and sponsorships• Established and managed event budgets, paid and promotional advertising campaigns -
Manager, Event Sales & MarketingClear Channel Entertainment, Orca Bay Sports & Entertainment, General Motors Place 1999 - 2005Vancouver, British Columbia, Canada• Negotiated and prepared single event and multi-year contracts for family show performances with international and national event promoters• Established an exceptional level of customer service to international and national event promoters, sponsors, Ticketmaster and internal departments to successfully communicateticketing on sale logistics• Implemented paid and promotional advertising campaigns for concerts, family and cultural shows• Managed booking calendar for NHL, NBA regular season and playoff dates, concerts and events
Susan Steffens Education Details
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Iavm Venue Management School At OglebayVenue Management -
Marketing/Communications
Frequently Asked Questions about Susan Steffens
What company does Susan Steffens work for?
Susan Steffens works for Tradex
What is Susan Steffens's role at the current company?
Susan Steffens's current role is Sales & Business Development Specialist |Providing Collaborative Leadership to Increase Market Share, Profit Performance & Create Experiences That Unite People.
What schools did Susan Steffens attend?
Susan Steffens attended Iavm Venue Management School At Oglebay, British Columbia Institute Of Technology.
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Susan Steffens
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