Susan Strizek Email and Phone Number
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Seasoned digital marketer and merchandiser driven by curiosity, with a talent for balancing the art and science of digital commerce. Experienced at utilizing data and analytics to understand the user, optimize site experience and improve website performance metrics.
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Manager, Ecommerce MerchandisingWorkwear Outfitters Dec 2022 - PresentNashville, Tennessee, UsLead merchandising and optimization across brand sites to drive conversions and create an intuitive, frictionless user experience• Develop, implement and refine product and promotion-related strategies • Monitor and analyze site metrics and user behavior to gain user insights and set foundation for optimization• Build and execute plans for a/b testing, personalization, segmentation and user surveys• Provide regular KPI and insight reporting to cross-functional teams and senior leadership• Collaborate with brand teams on messaging and creative for content sitewide• Partner with eCommerce Manager to prioritize and initiate front and back-end development projects• Lead and support team on tactical merchandising activities
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Ecommerce MerchandiserWorkwear Outfitters Jan 2021 - Dec 2022Nashville, Tennessee, Us• Responsible for all merchandising functions including product and catalog management, taxonomy, site search, promotion execution, product discovery, content creation and analytics monitoring. • Developed and documented merchandising processes; established metrics and created quarterly reporting framework • Sourced new tools for site monitoring and optimization
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Associate Brand Marketing Manager (Red Kap)Workwear Outfitters Jan 2020 - Dec 2020Nashville, Tennessee, UsDevelop and execute marketing communications for Red Kap, a work apparel manufacturer with over $500M in annual revenue.• Manage web content and collaborate with DTC team on landing page builds, website enhancements, user experience and overall analytics. • Responsible for all facets of a rapidly-maturing email program, including content calendar development, email creation, execution and performance analysis. Manage email database and develop plans for growth and segmentation.• Partner with internal Creative Services department and external agency for social media content, promotional campaign development, and catalog and collateral creation.
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Digital Marketing Project ManagerWorkwear Outfitters Feb 2012 - Jan 2020Nashville, Tennessee, UsManaged a variety of digital marketing initiatives for multiple VF Workwear brands. As the digital landscape and business initiatives evolved, so did the responsibilities of the role. Highlights include:• Website content development and management• Google Analytics administrator • Social media content creation + community manager• B2B lead generation (Pardot)• Email marketing + database management
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Marketing CoordinatorWorkwear Outfitters Mar 2008 - Jan 2012Nashville, Tennessee, UsAssisted the marketing team with execution of all marketing plan initiatives including catalog development, trade show management, media placement, photo shoot planning and execution, and copywriting, proofreading and editing.
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Marketing Services Traffic & Project ManagerGibson Guitar Corp. Apr 2005 - Mar 2008Nashville, Tn, UsServed as primary Creative Services contact for all domestic and international company divisions and departments. Managed general operations of the creative department including an overhaul of job process for increased efficiency, development of quarterly metric reporting for senior management, vendor management, and brand stewardship.
Susan Strizek Skills
Susan Strizek Education Details
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Miami UniversityMass Communication/Media Studies
Frequently Asked Questions about Susan Strizek
What company does Susan Strizek work for?
Susan Strizek works for Workwear Outfitters
What is Susan Strizek's role at the current company?
Susan Strizek's current role is Ecommerce | Digital Merchandising & Marketing.
What is Susan Strizek's email address?
Susan Strizek's email address is su****@****vfc.com
What is Susan Strizek's direct phone number?
Susan Strizek's direct phone number is +181324*****
What schools did Susan Strizek attend?
Susan Strizek attended Miami University.
What are some of Susan Strizek's interests?
Susan Strizek has interest in Outdoor Activities, Fitness, Travel, Cooking.
What skills is Susan Strizek known for?
Susan Strizek has skills like Advertising, Digital Marketing, Marketing, Creative Direction, Email Marketing, Marketing Strategy, Marketing Communications, Management, Budgets, Project Management, Copywriting, Brand Development.
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