Susan W. Email & Phone Number

Los Angeles, Ca, Us

London, London, Gb

San Mateo, Ca, Us

● Develop and execute marketing strategies to drive the adoption of the Blockchain SaaS solutions and services in the B2B market● Create and maintain paid and owned content assets: websites, slide decks, newsletters, brochures, case studies, white papers, videos, photos, advertising campaigns and sponsorship, etc● Create brand marketing campaigns for ORE token to increase brand awareness and engaging with existing and potential investors

Zoetermeer, Nl

● Designed automated SQL queries and interactive Tableau dashboards across multiple marketing channels; evaluated campaign performance and presented marketing strategy optimization advice based on campaign objective and key metrics (e.g., ROAs, CVR, CTC, CPA)● Optimized co-marketing for 20+ projects on Facebook, Instagram, and Twitter Spaces, boosting organic search traffic.● Tracked user behavior through GA and Mixpanel, assessing KPIs (CVR, bounce rate, pageviews per session, avg time on site), pinpointing drop-off stages, and providing insightful reports.● Executed data-driven marketing campaigns across various channels, optimizing email marketing, social media, paid advertising, SEO, and content marketing using tools like HubSpot and Google Analytics.

● Develop product and solution positioning, messaging, and persona guides. Produce assets including blogs, solution briefs, web copy, contributed articles, videos.● Create sales enablement and tools including sales scripts and presentations effectively communicate solution benefits and differentiation for internal sales teams and channel partners.● Executed data-driven marketing campaigns across various channels, optimizing email marketing, social media, paid advertising, SEO, and content marketing using tools like HubSpot and Google Analytics. ● Orchestrated cross-functional collaboration to drive awareness and adoption of token in presale and public sale, resulting in a 50% surge in user engagement. ● Executed A/B optimization experiments across platforms, creative collateral, and merchandising, resulting in a 25% improvement in conversion rates.