Campaign Strategy & ExecutionAudience Targeting & OptimizationNegotiation & Budget ManagementPerformance Analysis & Reporting

• Create and manage paid campaigns for our clients across Google and Facebook• Manage monthly spends• Analyze clients campaigns• Conduct keyword research, create ad copy and develop reports• Develop exciting and attractive landing pages as required using company templates and tools

Maintain a high level of contact, support and communication with prospects and clients through the online channels; Facebook, Instagram and WhatsApp Messenger• Provide high level customer service and demonstrates ability to interact professionally with potential clients• Engage with customers to build interest & awareness to Lapaire Glasses brand, products and services• Answer to comments, questions and enquiries from prospective customers• Records and maintains relevant prospect and customer information in the CRM database• Identify strong potential prospects using initiative and creativity, to generate leads• Manage, nurture and convert leads into sales opportunities• Work closely within a small sales & marketing team and offer support in management of an efficient sales pipeline.

Present, promote and sell products/services using solid arguments to existing and prospective customersPerform cost-benefit and needs analysis of existing/potential customers to meet their needsEstablish, develop and maintain positive business and customer relationshipsReach out to customer leads through cold callingExpedite the resolution of customer problems and complaints to maximize satisfactionAchieve agreed upon sales targets and outcomes within scheduleCoordinate sales effort with team members and other departmentsAnalyze the territory/market’s potential, track sales and status reports

Create awareness of and develop the brands you’re marketingCommunicate with target audiences and build and develop customer relationshipsHelp with marketing plans, advertising, direct marketing and campaignsSupport the marketing manager in delivering agreed activitiesSource advertising opportunities and place adverts in the press or on the radioWork closely with in-house or external creative agencies to design marketing materials such as Brochures and advertsWrite and proofread marketing copy for both online and print campaignsProduce creative content, including videos and blog postsRun social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagementOrganise and attend events such as conferences, seminars, receptions and exhibitionsSource and secure sponsorshipLiaise with designers and printers and organize photo shootsArrange the effective distribution of marketing materialsMaintain and update customer databasesConduct market research, for example using customer questionnaires and focus groupsDevelop relationships with key stakeholders both internal and external.

Identifies business opportunities by identifying prospects and evaluating their position in the industry researching and analyzing sales options.Listening to customer requirements and presenting appropriately to make a sale.Maintaining and developing relationships with existing customers in person and via telephone calls and emails.Sell products by establishing contact and developing relationships with prospects, recommending solutions.Maintaining relationships with client by providing support information and guidance researching and recommending new opportunities, recommending profit and service improvements.Identifies product improvements or new products by remaining current on industry trends markets activities and competitors.Prepares reports by collecting analyzing and summarizing information.Maintains quality service by establishing and enforcing organization standards.Maintains professional and technical knowledge by attending educational workshops ,reviewing professional publications, establishing personal networks, benchmarking state of the art practices and participating in professional societies.Reviewing your own sales performance aiming to meet or exceed targets