Co-founder of Delaya Socioambiental, dedicated to generating positive returns for companies by integrating social and environmental responsibility (ESG) into their business strategies.Skills: Social Responsibility · Environmental, Social, and Governance (ESG) · Corporate Communication · Brand & Reputation · ESG Practices · Sustainability · Sustainability Strategies · Business Strategy · Marketing · Brand Strategy · Strategic Consulting · ESG · Business Management · Marketing Strategy · Reputation Management

Marketing Leader for Google and YouTube Brazil, serving consumers, content creators, and advertisers with an extensive portfolio of products and advertising solutions.- Responsible for planning and achieving KPIs, developing diverse and high-performance teams, and managing stakeholders at local, regional, and global levels.- Managed the reputation of the Google and YouTube brands, improving trust and favorability metrics through: Digital inclusion initiatives like "Grow with Google" / Allocating grants for economic and social impact projects via Google.org / Crisis management in collaboration with Policy and Comms teams.- Led the launch of new products, creating multi-channel campaigns that positioned Brazil as a global benchmark in results (e.g., YouTube Shorts, YouTube Premium).- Acquired new advertisers through multi-channel performance campaigns and scalable educational programs (e.g., Google Ads).- Continuous growth of advertising revenue by developing the online marketing ecosystem in Brazil, in partnership with commercial teams (e.g., Google Partners).- Developed insights, narratives, and go-to-market strategies that increased budget share among major advertisers and agencies (e.g., Think with Google, Brandcast).- Promoted organizational culture through leadership of the Women@Google group for Latin America and mentoring for underrepresented groups. Advocated Google’s values within the industry as a spokesperson and speaker.

Responsible for Google's Brand & Reputation, YouTube Marketing (Users, Creators, and Advertisers), and Ads Marketing for Brazil.

On top of the marketing role in Brazil, led the global Google Primer App team based in New York. The ambition was to provide business and marketing education at scale through a free and easy app, enabling business managers, marketers and entrepreneurs to take the very best of digital. Responsible for the app launch in Europe, Africa and Asia, with exponential growth in India, Indonesia, being the second Google service available in China. Accelerated by 1.5x the number of downloads in the first year, delivered 3x engaged users growth at the end of the 3rd year and became the best rated Google app in terms of usability.

Responsible for the B2B marketing strategy and execution, including SMBs, large advertisers, and advertising agencies, for all Google advertising solutions in Brazil.

Responsible for the B2B marketing strategy and execution, including SMBs, large advertisers, and advertising agencies, for all Google advertising solutions in Latin America.

Responsible for democratizing access to online marketing for small and medium-sized enterprises (SMBs) in Brazil. Accountable for the development and execution of the marketing plan to acquire SMBs as advertisers, ensuring their online success and revenue generation within the first 90 days.

Responsible for the airline's loyalty business unit.- Led the marketing strategy and execution for corporate, tourist, and ethnic markets.- Developed partnerships with airlines, banks, and hotels to strengthen the program and also generate revenue as a business unit.- Managed the Call Center operations and support systems for marketing activities.

- Responsible for the Marketing Plan for fixed, mobile and Internet services.- Led Product Development partnering with the technical areas.- Managed and defined the Brand Strategy for a consistent positioning in the market.- Implemented the new visual identity of the company, including logo and visual aspects of the brand communication, internal communication and design of the retail stores.- Led the Market Intelligence area to support the commercial teams.