Susana G. Brumfield, Ph.D. Email & Phone Number

Miami, FL, US

Miami, FL, US

• Principal investigator of the department’s marketing research studies and multi-wave tracker study. Driver of every phase of the research process: determining project scope, methodology and instrument design, sample.
• Leveraging consumer insights and market data, develop insights-driven marketing strategies and solutions for multiple constituents representing a diverse portfolio of brands and services. The portfolio includes over 30.
• Marketing lead in campaign concept creation, strategy, activation, budget and vendor management.
• As chief strategist and principal marketing research investigator, routinely present research to senior management and provide actionable, insights-driven marketing strategies and operational recommendations for.
• Leverage relationships with core University constituents to execute targeted marketing strategies aimed at reaching key consumer segments.
• Spearheaded the rebranding of the department across print and digital domains to increase relevance among target consumers. Within 24 months, overall consumer awareness of the brand reached 89%.

Miami, FL, US

Espoo, Southern Finland, FI

• As manager for the Latin America region, managed a team of researchers across Latin America.
• Represented the region at a global level for the Nokia global research team based in Europe, aligning the expectations of regional (LATAM) and global stakeholders on project management requirements such as determining.
• Proactively engaged key internal stakeholders to identify diverse consumer needs throughout Latin America, delivering strategic marketing recommendations regarding localized opportunities for key target markets.
• As consumer segmentation champion for Latin America, identified and communicated strategic consumer expectations and unique market opportunities across the region and consulted on best practices.
• Led numerous segmentation research trainings for key cross-functional internal and external clients.
• Marketing research expert in tracking, online marketing & metrics, retention, advertising, customer and consumer trends and market structure.

Miami, FL, US

• Spearheaded the design and execution of numerous primary quantitative and qualitative research studies that created the foundation for a comprehensive tracking study aimed monitoring trends in customer retention.
• Supervised business and research analysts on research project requirements, budget & timelines
• Routinely presented the team’s research results, implications, and suggested marketing strategy to the CEO and executive management.
• Consulted internal stakeholders such as marketing, quality assurance, customer service & process improvement on applicable research methods to better understand customer acquisition & retention.
• As manager for external research vendors, negotiated contracts and ensured the product delivered was of high quality and that results were presented with consideration to actionability in subsequent business decisions.

Baton Rouge, LA, US

• Taught 4 different courses representing all University class levels (Intro Sociology, Statistics, Social Psychology, Marriage & the Family).
• Delivered course lectures to class sizes ranging from 25 to 200 students.
• Instructor at the Louisiana State Police Academy.

Ph.D., Sociology

M.A., Sociology

Ba, Psychology