Marketing Manager Portugal
Matosinhos, Porto, Portugal
👕 I worked at the portuguese subsidiary of Lectra, a major player in the fashion, automotive and furniture markets, which offers industrial intelligence solutions - software, equipment, data and services - that facilitate the digital transformation of the companies.- Managing marketing activities in Portugal for Fashion & Apparel industry- Supporting the B2B marketing activities both inbound and outbound tactics- Generating leads thanks to different marketing tactics and… Show more 👕 I worked at the portuguese subsidiary of Lectra, a major player in the fashion, automotive and furniture markets, which offers industrial intelligence solutions - software, equipment, data and services - that facilitate the digital transformation of the companies.- Managing marketing activities in Portugal for Fashion & Apparel industry- Supporting the B2B marketing activities both inbound and outbound tactics- Generating leads thanks to different marketing tactics and feeding sales funnel through Salesforce- Sending periodically marketing newsletters through Marketo- Organizing events with 3rd parties stakeholders- Managing budget and annual plan- Interfacing with different stakeholders, mainly business units- Creating a yearly strategic marketing plan for Fashion & Apparel industry- Managing PR Show less