Susana De Luca Email & Phone Number

Cali, Co

Bogotá, Bogota, Co

United States

Chicago, Illinois, United States

- Co-directed lead generation strategies with the COO for FP&A services and EngineBI software.- Led rebranding initiatives, working with designers on brand manuals and strategies for all channels.- Launched the software across digital channels: website, LinkedIn, webinars, and email marketing.- Executed cold outreach campaigns to grow the prospect base. - Orchestrated monthly webinars and promotional communications.- Optimized supplier costs and managed relationships with external creatives to support marketing initiatives efficiently.

Colombia

- Consultant in growth strategy, brand strategy (rebranding), digital marketing and team organization. - Analysis of existing data to abstract relevant insights from sales and channel mix.- Definition of brand strategy (value proposition, target, segmentation, brand pillars).- Development of business plan for B2C and B2B markets. - Coach team members on team organization (scrum tools, marketing dashboards and marketing surveys).

Colombia

I took a year's absence to take care of my children. My child-rearing experience has enhanced my talents in leadership, teamwork, determination, and prioritization as I managed multiple schedules, trained others, enforced rules and provided around-the-clock care. I am now settled and prepared to get back into the workforce.

Managed marketing budgets for the launch of the new brand, distributed between offline and online channels. Developed brand content and promotion plans based on the market's value proposition. Defined a new structure of marketing teams and led the hiring of Head of Marketing and Marketing managers for each market. Secured migration of 90% of users from Glovo App to PedidosYa App in 3 months. Working with a multi-disciplinary team to create a 360º launch campaign for each market.

Colombia

Led a group of 8 people (Managers, Analysts, and BI) responsible for marketing plans in 5 countries. Managed quarterly budgets to ensure achievement of acquisition and retention targets in offline and online channels. Led marketing strategy for Costa Rica, Guatemala, Rep. Dominicana, Panamá, and Honduras, growing 5x in orders YoY, and positioning the brand as the #1 or #2 delivery App in the market. Increased 19%+ monthly active users by creating and managing an always-on promotional platform.

Colombia

Led Marketing team responsible for Brand and Marketing plans in all markets. Managed quarterly budgets distributed in offline and online channels to maintain brand positioning and favorability, and reached growth targets. Led the creative process for brand campaigns by collecting data insights, leading workshops with internal teams and agencies, producing brand material, and adapting content for each channel. Grew in trips during the launch of the biggest competitor in Latam (Didi) by designing and executing a brand campaign highlighting unique value proposition in online and offline channels and using a strong incentives program for loyal drivers and riders.

Bogotá D.C. Area, Colombia

Led multi-disciplinary Marketing team responsible for growth and engagement plans for riders and drivers in Colombia. Management of quarterly budgets dedicated to new launches in all channels, and to engagement and retention campaigns in CRM channels.Aligned Growth and Brand strategies with internal stakeholders such as Operation, Policy and Comms teams. Co-directed first LATAM content production hand by hand with HQ Brand and Creative team to deliver a pull of photos and videos to be used in performance ads across the region. Managed creative and design agency by defining the region’s scope, deadlines, and production budgets. Led a brand program in LATAM that delivers branded design assets to regional teams.Led launch strategy of new cities and new products (UberX, Cash, UberPet), hand by hand with Operation teams, to unlocked growth and consolidated the brand as the #1 ride-sharing App.

Colombia

Executed all marketing functions for the third city launched in LATAM, after Mexico City and Bogotá. Growing the business 10x in 1,5 years by executing global campaigns with local impact in multiple channels (CRM, Influencers, events, PR and Social Media). Participated as Brand Lead in LATAM during the rebranding project in 2016 to define color palettes, photos and new logo guidelines for the region. Grew the business 10x YoY by leading and executing all marketing strategies.

New York

Managed press relationships with key media outlets for Spanish speaking targets in the US. Developed and executed launch events for new titles. Designed promotional assets for events and launches in digital channels, using Adobe suite.

Colombia

Co-founded a brand and design studio that provides consulting on brand building, brand positioning and growth strategies. Designed brand experiences by executing special events. Led a team of external suppliers, specialized in events production. Led negotiations with brand partnerships to design brand experiences for final customers.

Uber Executive Education, Leadership & Startegy, Strategy

International Marketing And Advertising, Economics

Activities and Societies: Advertising Club, Project Manager of Sinergia, 2009. Managed leading annual academic event “Sinergia” featuring.

Advertising, Advertising

Communication In Bussinnes