Online Marketing Specialist
Fort Myers, Florida Area
· Develop key strategic goals and KPIs to optimize the practices online presence. · Monitor and respond to all online reviews and resolving patient complaints.· Coordinates, analyzes, and manages all social media channels including, Facebook, YouTube, Twitter, Google + and Foursquare· Create a content plan to detail user engagement on all social media channels· Created, video blog series · Optimized all videos on YouTube for best search engine results. · Coordinate and share patient testimonials for online use. · Manages wordpress site including updating of information, creation of content and managing of SEO keywords.· Research keyword list for Google Adwords and other SEM efforts. · Improve the practice website visibility through Search Engine Optimization· Implement online registration through CompuLink Advantage.· Engage online patients resulting in an increase in web traffic of over 60%· User engagement on Facebook resulting in an increase Facebook likes by 20% · Assists the Outreach Coordinator with seminars and community service events. Create Radio, Print, TV and online campaigns, including creative art direction.. Manager a large media budget to buy TV, Radio, Print and online advertising for the practice.