Susan Frantz

Susan Frantz Email and Phone Number

Founder & Chief Executive Officer at Frantz Marketing Solutions | Marketer | Innovator | Strategic Communications Leader | 40 Under 40 Honoree @ Florida Gulf Coast University
Susan Frantz's Location
Fort Myers, Florida, United States, United States
About Susan Frantz

Combining marketing development strategies and creativity to promote your brand, business or event, with ingenuity, originality, and imagination.Areas of Expertise include:Innovative Marketing StrategyCreative DevelopmentPublic RelationsEvent ManagementSocial Media MarketingBrand DevelopmentDigital MarketingMedia Buying & negotiationsStrategic PlanningAdvertisingTeam LeaderPatient-centric Strategic & Comprehensive MarketingLead Generation/Conversions/Data AnalyticsMedical Sales Education

Susan Frantz's Current Company Details
Florida Gulf Coast University

Florida Gulf Coast University

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Founder & Chief Executive Officer at Frantz Marketing Solutions | Marketer | Innovator | Strategic Communications Leader | 40 Under 40 Honoree
Susan Frantz Work Experience Details
  • Frantz Marketing Solutions
    Founder & Chief Executive Officer
    Frantz Marketing Solutions Oct 2019 - Present
    Fort Myers, Florida Area
    Frantz Marketing Solutions is a boutique marketing & consulting firm committed to aggressively growing businesses through targeted lead generation, innovative marketing ideas, and streamlined growth strategy. We want our client's businesses to grow and look forward to discussing your company’s goals and how we can help you achieve them.
  • Florida Gulf Coast University
    Adjunct Professor
    Florida Gulf Coast University 2023 - Present
    In Fall 2023, I will teach Principles of Public Relations at Florida Gulf Coast University. The course is designed to introduce students to the field of public relations (PR) and important concepts in executing effective PR strategies. This course will provide a solid foundation for understanding public relations, including historical development, job opportunities in the discipline, trends, strategies, and components of successful PR campaigns.
  • Frantz Eyecare
    Marketing Director
    Frantz Eyecare Aug 2016 - Sep 2019
    Focused on patient retention, acquisition, volume and growth through marketing strategy. Created & developed training and sales collateral which was responsible for a year over year premium procedure increase of 5% and total patient volume increase of 8%. Managing the Marketing Department included; allocating budget dollars by building measurable KPIs, analyzing lead conversions, building relationships both internally with patients and externally with our referring doctor network to sell premium services and procedures. Enhanced an in house marketing development system to increase and generate online reviews, which resulted in an 87% increase in positive reviews since 2018.Successful in identifying process gaps and implementing creative solutions to improve sales and drive revenue growth. I oversaw all creative campaign development, implementation, execution and analytical assessment, including the role out of first to market product launches.
  • Frantz Eyecare
    Online Marketing Specialist
    Frantz Eyecare Apr 2013 - Aug 2016
    Fort Myers, Florida Area
    · Develop key strategic goals and KPIs to optimize the practices online presence. · Monitor and respond to all online reviews and resolving patient complaints.· Coordinates, analyzes, and manages all social media channels including, Facebook, YouTube, Twitter, Google + and Foursquare· Create a content plan to detail user engagement on all social media channels· Created, video blog series · Optimized all videos on YouTube for best search engine results. · Coordinate and share patient testimonials for online use. · Manages wordpress site including updating of information, creation of content and managing of SEO keywords.· Research keyword list for Google Adwords and other SEM efforts. · Improve the practice website visibility through Search Engine Optimization· Implement online registration through CompuLink Advantage.· Engage online patients resulting in an increase in web traffic of over 60%· User engagement on Facebook resulting in an increase Facebook likes by 20% · Assists the Outreach Coordinator with seminars and community service events. Create Radio, Print, TV and online campaigns, including creative art direction.. Manager a large media budget to buy TV, Radio, Print and online advertising for the practice.
  • Pushing The Envelope, Inc.
    Online Communications Assistant
    Pushing The Envelope, Inc. Apr 2012 - Mar 2013
  • Florida Eye Health
    Marketing Consultant
    Florida Eye Health May 2011 - Apr 2012
    Orchestrated a focus group to assist the renaming of the medical practice.Conducted surveys to garner a balanced demographic of participants.Scripted the focus group meeting for the mediator.Coordinated and planned the meeting date and site. Analyzed data from focus group to determine how to better market the practice and determine a new name for the practice.Recalled patients increasing rescheduled appointments by 15%.
  • Madison Marquette
    Marketing Intern
    Madison Marquette Sep 2011 - Dec 2011
    Bell Tower Shops
    -Created and implemented promotions for multiple events-Managed and oversaw events-Developing new marketing and promotional events to increase traffic to the shops-maintained new social media
  • Orange Bowl Committee
    Intern
    Orange Bowl Committee Sep 2009 - Jan 2010
    Created and executed in-game promotions and entertainment.Assisted in the development of marketing strategies to increase overall brand awareness of OBC and its events.
  • Florida International University
    Media Relations Intern
    Florida International University Jan 2009 - May 2009

Susan Frantz Skills

Social Media Social Media Marketing Marketing Facebook Online Marketing Event Management Marketing Strategy Media Relations Event Planning Blogging Youtube Brand Awareness Email Marketing Market Research Social Networking Public Relations Press Releases Copywriting Social Media Measurement Fundraising Marketing Communications Advertising Sports Marketing Online Advertising Microsoft Office Integrated Marketing Newsletters Editing Brand Management Pinterest Lead Generation Twitter Google Adwords Seo Digital Marketing Strategic Communications Brand Development Publicity Digital Strategy Digital Media Direct Marketing Wordpress Event Marketing Indesign Entertainment Sponsorship Strategy Search Engine Optimization Adobe Indesign

Susan Frantz Education Details

Frequently Asked Questions about Susan Frantz

What company does Susan Frantz work for?

Susan Frantz works for Florida Gulf Coast University

What is Susan Frantz's role at the current company?

Susan Frantz's current role is Founder & Chief Executive Officer at Frantz Marketing Solutions | Marketer | Innovator | Strategic Communications Leader | 40 Under 40 Honoree.

What is Susan Frantz's email address?

Susan Frantz's email address is su****@****ion.net

What is Susan Frantz's direct phone number?

Susan Frantz's direct phone number is +123941*****

What schools did Susan Frantz attend?

Susan Frantz attended University Of Miami, Rollins College, Rollins College, Rollins College.

What are some of Susan Frantz's interests?

Susan Frantz has interest in Horses, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Fishing, Home Decoration.

What skills is Susan Frantz known for?

Susan Frantz has skills like Social Media, Social Media Marketing, Marketing, Facebook, Online Marketing, Event Management, Marketing Strategy, Media Relations, Event Planning, Blogging, Youtube, Brand Awareness.

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