Aldrich is a superb writer, renowned for making technical and business topics accessible and sometimes entertaining. Her wide knowledge of technology fundamentals and business practices across industries enable her to deliver content that is both valuable and engaging. Her whitepapers, thought leadership articles, best practices, and blog posts are published under her brand, Patricia Seybold Group's brand, and under client brands. Aldrich contributes research to Patricia Seybold Group on technologies, data and practices that help marketers get the most useful content in front of customers at the right moment. In these technology areas, she delivers messaging advice and competitive analysis for solution providers.In her management consulting engagements, Aldrich works with companies seeking to improve their ecommerce results, B2B distribution partnerships, and customer experience by improving personalization, targeted marketing, and discovery.Aldrich is an expert on optimizing the methods that help customers find what they need to make buying decisions and/or to solve problems. She helps clients develop personalization, merchandising, discovery, and content management practices that will ensure customers can swiftly be presented the most engaging and useful information.Specialties: Personalized customer experienceApplications of Prediction and Machine LearningCustomer AnalyticsBest practices in personalizationBest practices in targeted marketingCloud Infrastructure Management