Susana Maldonado Email and Phone Number

Design and execute communication strategy and plans for the following business companies and commercial associations in Mexico:⬧ CitiXsys - Brand Awareness - To position iVend Retail in the LATAM as the most comprehensive solution for retailers to face digital transformation challengesAccomplishments:+ Storytelling & Messaging setting+ Increased 100% LATAM Retail Media Coverage+ LATAM Success Stories development⬧ Select Estrategias de Negocios - Repositioning - Increase/expand the brand's reputation as the analyst and consulting firm with in-depth knowledge of the Mexican ITC market for more than 30 yearsACCOMPLISHMENTS:+ Positioned as Business & IT Insight market Reference + 30 notes on average in each quarterly Media Reports presentation⬧ ANAFAPYT, Asociación Nacional de Fabricantes de Pinturas y Tintas - Awareness & Internal Communications strategy, media and chamber association, social media (Twitter) Content development to amplify voice and influence⬧ AMPIP, Asociación Mexicana de Parques Industriales Privados - Social Media Strategy, content development (Twitter + LinkedIn), advertising and Bylined articles writing⬧ Rackspace Technology - Brand Awareness - Position Rackspace in the LATAM region (Mx, Colombia, Chile, Perú, Argentina) as “The end-to-end multi-cloud solutions expert”ACCOMPLISHMENTS:+ Perception gained as a Cloud key player & Trusted Advisor in leading cloud technologies: Amazon, Google, and Microsoft + Messaging Unification along the LATAM organization⬧ USANA Mexico - Brand Awareness, Media and Influencers Relations, Communication Strategy⬧ Motorola Solutions - Professional Branding Building and Influence Amplification through Social Media Platforms (LinkedIn & Twitter) -SME and Forward Thinker Positioning. GhostwritingAccomplishments:+ Executive Humanization+ Reach and Impressions Increased by 45%+ Followers increased from 689 to more than 1000.+ Managed to draw the attention of key government officials

Design and execute the company´s communications strategy in Mx. ■ Main Achievements:Drove local IBM brand positioning from “computing equipment” to “cloud and AI business solutions” provider. Served as the company brand steward.■ Strategy set based on analytic insight, on four pillars: Evidencing industry leadership; brand advocacy; social media amplification; storytelling ownership & debate shaping. ■ Communications areas covered:Communications Strategy Setting, Media Perception Research, Customer References Publishing, Brand Recognition, Media Coverage, Media Relations, Social Media Amplification, Influencer Engagement Ecosystems Shaping, Executive Communications, GM Reputation, Analyst Relations, Media Geo Expansion, Content Development (Storytelling, Narrative), Messaging Training, Corporate Citizenship Communications, Spokespersons Enablement, Crisis Communications Management, Communication Agencies Management.■ Tactics Accomplished (annual averages): 4,500 notes in coverage (1,200 of impact on T1 media); 90 interviews, 18 reference cases published; 15 Media events; Six Press Tours; four sessions of the "Analysts Club"; 35 video streaming sessions; eight Blog posts; eight Media “Good-Will Encounters” for General Manager; 15 IBM executive meetings with Media and Influencers; and eight contribution articles placed with critical Media.

Create and led the company marketing and communication strategy, taking it from a minimum level of activity, to play key role for the commercial area.► Led marketing department transition (five resources) to the Digital Era. I planned the $ 3M MNX annual budget, the programs execution and the tactics evaluation.► Supported organization annual sales increase by 30% (2009), by creating the management system for lead generation. I developed the corporate image with 20 graphic pieces of sales support creation and positioned Fortimax as 2nd place in "content management" Mexican market according to IDC.► Structured and segmented the 1,200 customers Database, increasing efficiency in the potential customers management with about 12 digital marketing campaigns segmented by industry (eBlasts).► Deployed the enablement of the CEO and eight managers, as company official spokespersons

Maintained the leadership image of Oracle in the Database segment and increased its reputation in the country, positioning it as a key player in the business applications market.☆ Media coverage increased by 200%, based on a strategic communication plan (4 years).☆ Accomplished the communication practice transition to the digital arena. Implemented Web PR tools with performance metrics setting.☆ Created a segmented Media program to impact Media in additional regions, sectors and industries: SMEs; Southeast / Oil-Gas, North / Manufacturing, Center / Automotive.☆ Internal communications programs developed in support of integration with the recent acquired s/w application companies (PeopleSoft, Siebel, Hyperion and Telephony @ Work, etc.).☆ Acted as a Corporate Communication Manager for Central America.☆ Successfully led in 2006 and 2007, two high-profile communications crises: SAT and IFE (monitoring, stakeholder analysis, committee appointment, strategy design and execution of plans, etc.).☆ Communications practice taken in four years, from position nine to position two, on the company´s top ten priorities list.

Led the efforts for the brand establishment and positioning in Mexico. Achieving in 1997, the Top-Of-Mind position as a provider of UNIX business systems.★ Coordinated market research studies: clients and business partners (1997, 98 and 99), as well as eight annual perception surveys with media.★ Developed and implemented approx., 30 direct marketing campaigns, by industry.★ Led two external communication teams: Burson-Marsteller (PR), and A.R. Weitzner and Associates (Advertising).★ Successfully nnovated the execution of 25 quarterly customer and Press events with disruptive topics, "Sunergy"; with an average attendance of 400 people.★ Organized several press trips to Headquarter offices in California and New York City with Mexican and Latinamerican journalists.★ Editor of the Regional Magazine for clients (12 quarterly editions 2001 - 2003).

Designed and executed the strategic marketing plans of the company: advertising campaigns, press relations and large-scale events for clients and employees.

Copy developing for magazine ad campaign Advertising editor for the national hotel chain - Grupo Posadas de México.

• I Coordinated numerous "Focus Group" sessions to find consumer points of view. And insights.• I wrote the advertisment copies for companies such as Pepsico, Kraft, Nestlé, Benetton, DeBeers Consolidated Mines, Burger Boy, Mattel and Hyatt Hotels.