Susan Andrus Email and Phone Number

Data management/operations; consultative and professional services for data migrations, cloud data platforms/pipelines, applied AI and machine learning, IoT; AWS, Azure, and GCP data services and technologies; partner SI sales plays, GTM strategies, enablement

Marketing technology strategy and implementation; content strategy with 5X growth in organic traffic in 12 months; digital advertising strategy and performance marketing with 80% cost efficiency in 6 months; team and vendor management, contract negotiations; product marketing; executive reporting

Concierge Auctions is the leading marketplace to buy and sell luxury properties worldwide. The company has celebrated four years running on the Inc 5000 Fastest Growing Companies and achieved goal of over $1B in sales in 2016. In 2017, received recognition from the NAA & USA Today Marketing Competition awards including Best In Show – “How to Use Our Mobile Bidding App”; First Place for Company Website, Residential Real Estate – Luxury; News Release, Press Release, Company Promotional; and Second Place for Residential Real Estate – Luxury and Wild Card – Professional Photography.‌• Oversaw strategic marketing and communications for high-tech, luxury real estate marketing company, including team of creatives‌• Worked collaboratively to build relationships with internal partners including sales team, UX designers and product engineers, as well as external vendors for public relations, media buying, digital advertising, and printing‌• Collaborated with clients to develop/refine corporate portfolio, the preferred agent program, and the agent certification program• Established measurable goals and analyzed marketing data to confirm effectiveness; explored, recommended, and implemented new marketing initiatives based on findings

• Represented point of contact and completed onboarding for High-Net-Worth clients and valuable agent influencers during pre-auction process per campaign• Set expectations and reported weekly to HNW clients and their agents on property exposure, while coaching and collaborating with them to refine the campaign throughout its journey • Tripled productivity for property campaigns by identifying inefficiencies within the onboarding, implementing, and reporting processes• Crafted and executed global multi-channel marketing campaigns in Western Europe, China, and North American markets, consisting of PR, advertising, digital targeting, email, direct mail, and print assets for on the ground team members; traveled to Europe to meet with key partners

TranslateMedia is a leading global language and translation services agency with offices in London, New York, Poland, Guangzhou, and Hong Kong. The company was named to Deloitte Technology Fast 50 (UK 2013), Deloitte Technology Fast 500 (EMEA 2013, 2014), Media Momentum Top 50 Emerging Companies (2013, 2014), Red Herring Europe 100 (2014), Silver Stevie in the International Business Awards (2014), The Sunday Times Tech Track 100 (2014). • Developed a measurement plan to track online performance that began with core business objectives and included KPI’s, segments, and targets; constructed dashboards for various stakeholders to monitor the success of each campaign at a glance while providing actionable recommendations on live campaigns on a weekly basis• Created comprehensive marketing content strategy to target global marketers, international ecommerce and retail• Implemented client retention program including educational programs, newsletters, surveys, and client gifts• Developed partnership and affiliate engagement programs to drive new opportunities and ongoing success; identified partnership engagement levels through traffic sources and campaign attribution links that enabled executives to make decisions regarding level of resource investment per partner‌• Created goal flow reports for online quote and order processes that allowed hiccups in the system to be quickly identified; provided regular feedback and recommendations on where in the process users are dropping off to create continual improvement and increased conversion

• Provided high level strategy regarding entry to new markets, technology adaptation (Pardot, Plunet), and process efficiency as an executive leader • Continuously analyzed target verticals via industry publications, data research, and conference attendance; dynamic networker and relationship builder with the proven ability to connect and establish key influential partnerships• Created, implemented and managed customer activation campaigns and loyalty programs tracking ROI and retention with increases in satisfaction by 18-20% and retention by 10-12%• Measured online sales activity and follower engagement through personalized attribution links that enabled a more streamlined and targeted approach to selling, allowing our BDMs to work smarter, not harder• Redesigned and implemented brand identity for the websites, marketing materials, promotional materials and social media sites ‌• Extensive experience in RFI/RFP responses leading to high-valued contracts

Managed departmental activities including (1) departmental training, (2) production estimates for sales, (3) workflow management, and (4) departmental administration and personnel when production manager was unavailable; developed strategies for maximizing project workflow by creating efficient procedures, coordinating project workflow; consulted and assisted on all design related concerns within the company and performed corporate website updates; designed and developed marketing media; performed document processing and quality control functions.

Create and consult with small companies and startups on company style guides including logos, color pallets, website graphics; design collateral and presentations.