Susan Antani Email & Phone Number

Los Angeles, CA, US

Specializing in the acquisition of single family and multifamily assets in growth neighborhoods and markets across the South & Midwest that offer value-add opportunities with the potential for appreciation and revenue growth.

Los Angeles, US

• Lead acquisition marketing, audience development and campaign strategy for Paramount+ films and series
• Successfully developed and executed insights-led full-funnel marketing strategies and multi-million dollar 360° GTM campaigns for Paramount+ across digital, CTV, linear, OOH, social, performance, activations, and OTT.
• Launched best-in-class acquisition campaigns activating subscribers across proven and innovative new channels and succeeding campaign benchmarks in driving new trials, winback and retention efforts; hired and led a.
• Led day-to-day NFL partnership for Nickelodeon Sports programming including NFL Slimetime and the first-ever alt cast of the Super Bowl airing on Nickelodeon
• Oversee Nick Sports experiential integrations and themed activations with Major and Minor League sports teams

New York, New York, US

• Led growth marketing and partner management for ViacomCBS’ AVOD entertainment/lifestyle channel
• Sole contributor hired to launch a new ad-support streaming service across web and OTT devices; responsible for brand positioning, consumer experience, marketing strategy, strategic partnerships, campaign development.
• Collaborated with product, engineering and programming to ensure reduced customer friction by streamlining content blocks, improving the OTT streaming experience, fine-tuning customer acquisition funnel, prioritizing.
• Executed successful marketing and engagement campaigns that consistently drove exponential increases in key KPIs including CPA’s, CPI’s, mobile & OTT app downloads, MAU, unique viewers and average watch times

Los Angeles, CA, US

• Led marketing and new business development for a Los Angeles based boutique digital marketing agency with a focus on multi-cultural audiences and direct-to-consumer streaming platforms
• Sourced and closed new business, owned client relationships and led development of client marketing strategies including content positioning, audience targeting, integrated campaign development and media planning
• Oversaw agency day-to-day including hiring and management of staff and freelancers, execution of client campaigns, social media management and vendor relationships
• Led growth marketing, engagement, retention and winback strategies for client’s SVOD platform achieving 900% growth of paid subscribers, 15% reduction in customer churn and 2700% increase in social media followers
• Developed and produced original social content including EPK's, BTS, and Facebook & Twitter Live events delivering increases in social engagement and effectively driving subscriptions for client’s SVOD platform

Los Angeles, US

Marketing, business development and brand consultant. Providing organizations at all stages of development with expert consultancy on how to strategically position and promote their brand, develop products and services, tap into new markets, attract and retain customers and increase sales. Industries include entertainment, OTT, tech, consumer research.

Burbank, CA, US

• Partnership and strategy lead overseeing marketing of licensed entertainment content across OTT platforms (Amazon, Google, iTunes, Vudu, Xbox, PlayStation, Comcast)
• Led forecasting and account planning with retail partners including marketing and promotional strategy, customer segmentation, and development of customized offers for each distinct partner platform; collaborated with.
• Led initiative to better communicate and position the value of digital content ownership in the minds of consumers. Developed marketing campaigns and ad spots – testing and refining messaging for NDA and catalog TV.
• Authored strategic business and sales decks for senior leadership, licensing teams, retail partners, Warner TV execs, and International territories on content strategy and planning, messaging and pricing strategies.
• Developed and launched TheFlashExtras.com, an industry first consumer website delivering TV bonus content tied to Season purchase; created as a technology solution for retail partners to deliver a best in class content.

Richfield, Minnesota, US

• Marketing, business development and partnerships lead for CinemaNow, Best Buy’s D2C streaming platform; remote corporate employee based in Los Angeles
• Owned content partner and vendor relationships including Hollywood studios, indie film distributors, and technology partners (Playstation, Xbox, Samsung, LG, Sony); managed partner marketing efforts developing.
• Drove multi-channel customer acquisition and retention efforts and drove digital sales through weekly engagement campaigns and win-back programs; responsible for significant increases in revenue, improved ARPU and LTV.
• Developed and managed the CinemaNow brand, responsible for consumer and product messaging, in-store signage, in-store video experiences, social media marketing, PR, partner marketing and marketing at trade shows and.
• Led marketing and business development efforts with distributors and technology partners; directed and executed new and existing licensing agreements including contract extensions, pricing adjustments, new business.
• Launched new digital products that drove increases in sales, improved customer engagement and retention, and evolved CinemaNow’s overall product offering including In-Home Disc-to-Digital technology, Early EST Movies.

Burbank, CA, US

• The Walt Disney Studios - Global Digital DistributionBusiness development & partner management of Disney’s licensed film content across OTT platforms
• Member of the business team to negotiate and launch Disney film content on the Sony PlayStation Network in the U.S., U.K., Germany, France and Australia
• Led strategic relationships with OTT platform partners, iTunes, PlayStation, CinemaNow and Vudu including joint marketing initiatives, content distribution strategy, client onboarding, and customer acquisition and.
• Developed yearly account plans for digital retail partners, created release slate presentations and promotional decks, delivered quarterly financial reviews, approved use of Disney brand in marketing campaigns, and.
• Collaborated with territory managers in EMEA and Australia on digital content strategy, digital and retail campaigns, global pricing, and creative direction and approvals

• Customer acquisition and marketing of a diverse library of independent and international films for an early stage OTT platform and Silicon Valley start-up
• Collaborated with executive team to develop the Jaman brand, go-to-market strategy, creation of the digital entertainment platform experience, and development of brand marketing and content acquisition strategies
• Identified and recommended content libraries for acquisition from both domestic and global licensors. Negotiated content licensing deals and hand selected titles for the platform
• Responsible for driving growth to over 1M customers in year one; managed marketing budgets, increased revenue and achieved high retention rates through extensive marketing campaigns, paid media, PR, engagement efforts.
• Managed U.S and global licensor partnerships; determined content release schedule, developed sales and marketing materials and created joint marketing programs that drove revenue and overall brand awareness