Susan Aragon Email & Phone Number

Expansion of CRM Manager role to include support for trade sales team by utilizing Salesforce and Business Intelligence analytics software.• Implemented Salesforce: administrator for 12 users. Automated processes and data integrations with Diver, iDIG and WordPress.• Drove TARGIT implementation for BI reporting and dashboards for trade, CFO and winery owner.• Maintained data integrity across all platforms by conducting monthly audits.

Healdsburg, California, United States

Launched DTC channel for Jordan with a loyalty program and new CRM platform.• Selected new integrated CRM platform (bLoyal) for POS, ecommerce, loyalty program and email marketing, managing all aspects of implementation, data migration and user support.• Designed and launched Jordan Estate Rewards, including all policies and procedures, along with marketing collateral, website content and data management policies.• Conducted website redesign, managing design, QA and migration of all content for site and web store, including product photography.• Developed annual email marketing plan and executed in Vertical Response and Mailchimp.

Glen Ellen, California, United States

Introduced new technology to enable better customer experience and more targeted sales. Developed processes for all marketing and ecommerce activities.• Implemented Nexternal ecommerce solution and Vertical Response for email marketing, resulting in exceeded sales goals.• Assumed responsibility for all website content updates and revisions, saving cost and time delays in using an outside service company.• Utilized Google Analytics and Nexternal statistic reporting to determine most popular products and searches for use in email campaigns and website development.• Returned the company to a current status and on-time processing of label approvals, wine tech sheets, and bottle shots.• Worked with an artist to develop new label series.

Los Gatos, California, United States

Worked with hospitality team and winery owners to achieve consistent messaging and branding. Implemented processes and schedules for all marketing activities. Responsible for all creative. • Reduced costs by 50% and improved quality of marketing collateral by simplifying designs and ensuring best prices on production.• Managed content and performed all updates of website, including the addition of a custom ecommerce section.• Drove marketing for launch and on-going growth of a tasting room, wine club, and event center. • Launched a program to convert the offerings from printed form to email, reducing production costs by 27% in one year.• Developed annual email marketing plan and executed using Vertical Response.• Conducted label redesign to cut costs and freshen the brand.