Susan Aragon Email & Phone Number

• Expansion of CRM Manager role to include support for trade sales team by utilizing Salesforce and Business Intelligence analytics software.
• Implemented Salesforce: administrator for 12 users. Automated processes and data integrations with Diver, iDIG and WordPress.
• Drove TARGIT implementation for BI reporting and dashboards for trade, CFO and winery owner.
• Maintained data integrity across all platforms by conducting monthly audits.

Healdsburg, California, United States

• Launched DTC channel for Jordan with a loyalty program and new CRM platform.
• Selected new integrated CRM platform (bLoyal) for POS, ecommerce, loyalty program and email marketing, managing all aspects of implementation, data migration and user support.
• Designed and launched Jordan Estate Rewards, including all policies and procedures, along with marketing collateral, website content and data management policies.
• Conducted website redesign, managing design, QA and migration of all content for site and web store, including product photography.
• Developed annual email marketing plan and executed in Vertical Response and Mailchimp.

Glen Ellen, California, United States

• Introduced new technology to enable better customer experience and more targeted sales. Developed processes for all marketing and ecommerce activities.
• Implemented Nexternal ecommerce solution and Vertical Response for email marketing, resulting in exceeded sales goals.
• Assumed responsibility for all website content updates and revisions, saving cost and time delays in using an outside service company.
• Utilized Google Analytics and Nexternal statistic reporting to determine most popular products and searches for use in email campaigns and website development.
• Returned the company to a current status and on-time processing of label approvals, wine tech sheets, and bottle shots.
• Worked with an artist to develop new label series.

Los Gatos, California, United States

• Worked with hospitality team and winery owners to achieve consistent messaging and branding. Implemented processes and schedules for all marketing activities. Responsible for all creative.
• Reduced costs by 50% and improved quality of marketing collateral by simplifying designs and ensuring best prices on production.
• Managed content and performed all updates of website, including the addition of a custom ecommerce section.
• Drove marketing for launch and on-going growth of a tasting room, wine club, and event center.
• Launched a program to convert the offerings from printed form to email, reducing production costs by 27% in one year.
• Developed annual email marketing plan and executed using Vertical Response.