Led the GTM strategy for MEMs Microphone by establishing strategic messaging, market analysis, and creating user stories in collaboration with cross-functional product, sales, finance, and engineering teams.Accountable for the product launch roadmap, executed the timeline activities, identified key growth opportunities, worked with customers (Google, HP, Lenovo, Huawei, Samsung), and brought $5M Meta (VR) into the customer pipeline and secured a $2M partnership with Ring-Amazon by identifying new product categories (Home Security Cameras)Developed POS materiales, product demos, POC, applications notes, data sheets in partnership with the product and engineering team that showcase MEMs across different applications, increasing sales by 60% and Market share by 15%.Relaunched the company website SEO/UX, which boosted website traffic by 40% and increased conversion rates by 25%. Negotiated pricing for Salesforce Pardot and Sales Cloud, reducing costs by 73%. Became Salesforce Administrator, optimizing Pardot, Sales, and CRM, which improved lead efficiency by 45%. (Dashboard, Pipeline Funnel, Forms, LandingPages, Emailing)Planned and executed booths at major tradeshows, including CES in Las Vegas and AES in New York, which led to a 40% increase in lead generation and a 30% growth in the sales pipeline.Led 2 marketing managers and 2 marketing analysts.Reported directly to the Product Lead and the CEO.

Altamira is a luxurious sustainable apparel business. We create high-quality and stylish clothes using Peruvian alpaca fiber and Pima cotton. Handwoven by artisans from Peru.Developed, planned, and executed the business plan, product design, go-to-market, market access, and pricing strategy. Achieved 150% revenue growth in the first year and maintained a 45% profit margin in subsequent years.Designed and sourced a unique product line of 50+ SKUs per category (women, men, kids, home), driving a 40% increase in average order value. Enhanced customer satisfaction, reflected by a 25% repeat purchase rate.Expanded brand presence across key markets in the U.S., achieving a 50% increase in customer base through targeted digital marketing campaigns, trunk shows, tea parties, and pop-up stores in Boston, Grand Rapids, New York, and Chicago.Oversaw supply chain and operations between Peru and the U.S., reducing production costs by 15% while maintaining high product quality and boosting fair trade. Established partnerships with 7 artisans, 3 farmers, 2 designers and 2 suppliers.Developed and optimized an e-commerce website, improving UX and customer journey, leading to a 35% increase in conversion rates. Implemented Social Media, SEO, Google Analytics which led to a 20% reduction in cart abandonment rates.Negotiated retail partnerships and expanded sales channels, securing placement in 5 boutiques and generating 25% revenue

Achievements:Forte Fellowship - MBA Consultant at the Center For Women Entrepreneurial LeadershipFounded an Entrepreneurial Sustainable Apparel Business - ALTAMIRA2nd Place Beta Challenge (Raising Capital Competition)MBA FELLOWSHIPBABSON COLLEGE – Center for Women’s Entrepreneurial Leadership Graduate Marketing Consultant - MBA Fellow Drove planning, execution, and promotion of CWEL mentorship programs, Winlab, and campus events.Tracked and evaluated stakeholders’ participation ( alumni, students, guests, investors) Monitored and tracked data through Marketing Cloud - Salesforce (Dashboard, Reports, Campaigns) and Qualtrics(Emailings)Increased 50% brand awareness by developing marketing campaigns (Ads, PPC, SEO) and managing a $500K budget/ P&L.Conducted benchmarking research, identified insights, and maximized customer awareness by getting 60%+ leads.

Peruvian NGO, 10 years providing water for communities in Peru, 150 employees, 200K (funds/year)Led Google Ads campaigns for the 2017 Google Impact Challenge, securing $500K and increasing the NGO’s funding by 40%.Established 12 global partnerships, generating an additional $150K in donations from companies, embassies, and banks.Developed a marketing plan that enhanced brand recognition in Latin America, resulting in a 50% increase in public awareness.Managed and mentored a team of managers and volunteers, driving donor satisfaction up by 70% through loyalty programs.Managed an A&P budget to maximize the impact of promotional programs, fundraising events, PR, and mass media.

Managed an annual portfolio of $ 7 M by Health, Oncology, and Life Insurance plans.Accountable for defining each product strategy and roadmap, assuring results aligned with company objectives.Accountable for managing an A&P Budget of $25M, promotion, sales forecast, and public access strategy.Led innovation projects (portfolio of +$1M) with agile methodologies focused on developing new digital products, sales channels performance improvement (intranet and digital sales app), and redesigned customer journey maps.Designed, developed, and launched Robocop Project, Virtual Office, and Salesforce SAP to reduce fixed costs by 40% and increase annual profitability by 33%. Managed a team of product managers, analysts, and assistants in commercial SaaS projects.

Conducted market research and successfully identified growth path for the new market segment beyond existing products.Devised the KPIs in Sales and CRM Cloud-Salesforce dashboards to increase strategic monthly sales goals by 45%.Designed and implemented commercial strategies to increase profitability by product, detected patterns profiles, and behaviors to predict consumer behaviors, and monitored channel results by product.Managed Health and Life products ($ 48MM portfolio), being responsible for developing commercial strategies to ensure product profitability with a focus on cost efficiency and the development of value offer, customer portfolio management.Developed pricing strategy by channeling new products and implementing pricing adjustments according to the market.

Developed and executed brand strategy for top-selling respiratory products like Avamys, Ventolin, and Seretide.Led HCP brand strategy including positioning, segmentation, tactical GTM plans, and launch-readiness reviews.Managed P&L, lifecycle management, annual forecasting, resource allocation, omnichannel campaign, and market research.Partnered with cross-functional teams such as Market Research, Sales, Medical, Legal, and Regulatory review process.Developed marketing collateral materials for the sales team, patient and health care practitioner (HCP) websites, training videos, press releases, packaging, literature & ads by ensuring all marketing activities comply with relevant regulations.

Accountable for the growth strategy and annual brand plan development and execution of Xgeva(Oncology) aiming to achieve the annual targets, increased value for stakeholders, financial planning, and relationship management. $200K Sales.Supported business unit that offers products and laboratory testing services for oncologists and pharmaceutical customers. Conducted training for the national sales team and commercial and business development team members.Provide the commercial team with regular updates, analyses, and insights into the oncology markets.Led the implementation of consumer awareness campaigns & activations impacting over 1M users.

Product launch for Naramig (CNS-Central Nervous System) and Achievement: sales of £100K in Year 1.Sales Rep: Managed Antibiotic portfolio (6 brands), as a result of a 15% increase in sales.KAM: Responsible for top accounts in Peru such as pharmacy chains/distributors, private hospitals, and government.Market research and external data analysis (IQVIA) driving business planning, monthly performance, and forecasting.CNS portfolio growth in 28% sales vs. PY. Evolution Index (EI): 107. Strategy: segmentation and targeting implemented, which resulted in the re-organization of the sales force target; focusing on the key opinion leaders for neurology and psychiatry.

Prepared reports of sell-in and sell-out by SKU and local chain (B2B- SAP). Analyzed pricing strategies.Analyzed investments in commercial actions and market share of Oral Care (Sensodyne, Aquafresh) and Vitamins(Scott)Analyzed consumption and shopper behavioral data to identify shopper trends and competitive activities. (Nielsen)Coordinated with ad agencies and sales team to receive promotions reports, BTL activations, and trade activities.