Susan Arrington Email & Phone Number

Huntersville, Nc, Us

Charlotte, Nc

Sharing stories of impact and opportunities to DO GOOD in Charlotte.

Charlotte, North Carolina, United States

- Delivered brand campaigns and strategic marketing plans for nonprofit and corporate clients, with a focus on social impact initiatives- Wrote, curated, and designed content for social media channels, websites, marketing collateral, presentations, and workshops for a consistent portfolio of 3 -4 external clients; Skilled at adopting the voice of multiple brands and adapting for personas- Developed and produced annual Corporate Sustainability Reports and nonprofit annual reports, including concept, content, creative direction, and project management - Managed an ongoing workshop series, including content development and design, marketing, and execution- Supported efforts to produce a weekly blog and newsletter, including writing, editing, and curating content for a highly-engaged online audience

Charlotte, North Carolina, United States

Huntersville, North Carolina

- Directed external marketing and internal communications for church as it successfully grew from one to four locations and from 2,000 to 6,000 persons- Served on the Executive Leadership Team as brand "Culture Keeper" and successfully led peer Directors through re-branding and re-visioning of the organization- Served as lead strategist and writer for social media channels, website, marketing materials and capital campaigns- Wrote scripts for presenters to drive member engagement in weekend services (announcements, videos) and curated voice and messaging for Lead Pastor- Mobilized and coordinated staff and volunteers to successfully deliver arts events, conferences and signature worship services- Key project manager and partner to Lead Pastor in fundraising initiatives that raised $30m over ten years- Cultivated relationships with church members to foster belonging and engagement

- Served as copywriter and editor for weekly newsletter, external marketing materials and Cannon Magazine- Collaborated with school leadership, students and parent volunteers to promote key activities and events- Assisted Development Office with Annual Fund and other fundraising campaigns- Served on team that created Cannon’s new brand logo and “Go Beyond” messaging

- Planned and executed on-site and track events for the team and its sponsors, including Fan Appreciation Day, Annual Sponsor Summit and Media Day- Managed contract deliverables for key sponsors, including driver appearances and media placements- Hosted corporate partners at on-site conference facility

Charlotte, North Carolina

- Managed sponsorship account relationships and fulfilled contract elements, including ad placements, player appearances and stadium giveaways - Assisted sales team with sponsorship sales and negotiations- Provided game day event management for pregame fan areas and corporate suites - Before joining the Panthers full-time, I served as the team’s first female public relations intern during the 2003 Super Bowl season

Certificate Program, Digital Communication

Completed courses in Digital Communication, Visual Communication and Digital Analytics.

Bachelor Of Arts (Ba), Journalism And Mass Communication