Sharing stories of impact and opportunities to DO GOOD in Charlotte.

- Delivered brand campaigns and strategic marketing plans for nonprofit and corporate clients, with a focus on social impact initiatives- Wrote, curated, and designed content for social media channels, websites, marketing collateral, presentations, and workshops for a consistent portfolio of 3 -4 external clients; Skilled at adopting the voice of multiple brands and adapting for personas- Developed and produced annual Corporate Sustainability Reports and nonprofit annual reports, including concept, content, creative direction, and project management - Managed an ongoing workshop series, including content development and design, marketing, and execution- Supported efforts to produce a weekly blog and newsletter, including writing, editing, and curating content for a highly-engaged online audience

- Directed external marketing and internal communications for church as it successfully grew from one to four locations and from 2,000 to 6,000 persons- Served on the Executive Leadership Team as brand "Culture Keeper" and successfully led peer Directors through re-branding and re-visioning of the organization- Served as lead strategist and writer for social media channels, website, marketing materials and capital campaigns- Wrote scripts for presenters to drive member engagement in weekend services (announcements, videos) and curated voice and messaging for Lead Pastor- Mobilized and coordinated staff and volunteers to successfully deliver arts events, conferences and signature worship services- Key project manager and partner to Lead Pastor in fundraising initiatives that raised $30m over ten years- Cultivated relationships with church members to foster belonging and engagement

- Served as copywriter and editor for weekly newsletter, external marketing materials and Cannon Magazine- Collaborated with school leadership, students and parent volunteers to promote key activities and events- Assisted Development Office with Annual Fund and other fundraising campaigns- Served on team that created Cannon’s new brand logo and “Go Beyond” messaging

- Planned and executed on-site and track events for the team and its sponsors, including Fan Appreciation Day, Annual Sponsor Summit and Media Day- Managed contract deliverables for key sponsors, including driver appearances and media placements- Hosted corporate partners at on-site conference facility

- Managed sponsorship account relationships and fulfilled contract elements, including ad placements, player appearances and stadium giveaways - Assisted sales team with sponsorship sales and negotiations- Provided game day event management for pregame fan areas and corporate suites - Before joining the Panthers full-time, I served as the team’s first female public relations intern during the 2003 Super Bowl season