Susan Liss Babin Email & Phone Number

I am an experienced professional who thrives in a fast-paced environment, where multi-tasking is the norm. I enjoy a challenge and dig deep to ensure clients get tailored options and results. SideCar Media was created after spending nearly a decade launching, growing, and maintaining a wildly successful startup: the trolley and double-decker wraps in Chicago. Those trolleys and buses you see with advertising wraps; that was me. I was the sole salesperson and annually sold out inventory, exceeding all sales goals set by the company. My focus shifted to a variety of out-of-home media as time went on, finding new options to reach audiences. I've done broadcast and print planning/buying, then expanded into out-of-home media. I have supervised campaigns from defining target audiences, to planning, execution, and post-buy analysis. I love analyzing measurable data.Profile* Skilled project manager, negotiator, coordinator, and liaison.* Common sense approach to logistical and organizational projects; methodical problem solver.* Lover of knowledge, fast learner, able to pivot to solve issues from a new vantage point.* Strong professional and personal communication skills, both written and verbal.* Resourceful multi-tasker in a fast-paced environment; quick thinker on the fly. * Highly experienced in advertising account and brand management, media buying and planning, budgeting and forecasting. Capabilities include, but are not limited to:* Planning and buying print, broadcast, and out-of-home media* Analyzing delivery of buys against goals to ensure achievement of planned/targeted delivery* Billing and reconciliations.Previous agency experience on the account management side, along with media planning and buying skills, brings media management to SideCar Media's can-do list. I’d love to plan, execute, and monitor your next media buy. In my personal life, I love to hang with my Pack of Jacks (Jack Russell Terrorists aka the Brat Pack) and spend as much time as I can helping rescues by transporting rescue pups around Chicago. I carve out time to travel and have hit six of the seven continents so far, eating and drinking my way through as many countries as time allowed. At home, I enjoy the wines and recipes discovered from travel, and streaming favorite programs. Then, I have to hit the pavement to cycle to off those pesky calories!! It's quite an adventure to bike, whether the streets of Chicago or the Cape of Good Hope. I appreciate every new bike lane as Chicago becomes one of the most bike-friendly major cities.

Listed skills include Media Planning, Marketing Strategy, Account Management, Public Relations, and 13 others.

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  Northern Illinois University