"Good" content isn't good enough! Your business needs a thoughtful, intelligent, informative voice - a voice that's consistent across all mediums. I help small businesses achieve a greater, more impactful online presence by optimizing web content and all written communications including blogging, social media, email marketing, e-brochures, white papers, case studies and more. I also write scripts and manage video production for website and landing page offers.

• Personally responsible for directing content for 30+ consumer and franchise development websites, which involved: conducting client interviews with global marketing executives; disseminating info to design team; writing multiple drafts of 30-45 pages of web content; writing and producing featured intro scripts• Managed a team of writers who assisted on various agency projects; spent two years doing double duty as Account Manager handling all client communication• Maintained external agency communications including writing and posting press releases and social media; handled internal communications including human resources issues and company health plan implementation• Increased knowledge of SEO; created and uploaded web metadata via backend content management systems

• Worked as an independent contractor for assorted clients including Desert Funk Records, N9NE Group, Greenspun Media Group, Greenbaum Marketing and American Advertising Federation

• Acted as manager, promoter, booker and PR “firm” for up-and-coming country singer• Helped to create an identity/brand for unknown singer; coached singer in upholding her image during radio and television interviews; wrote promotional radio spots for regions across Midwest• Planned multiple tours across Midwest involving direct negotiation with bookers and club owners• Efforts resulted in numerous awards including singer being named “Best of Las Vegas 2007” by the Las Vegas Review-Journal; artist reached negotiations with two major record labels in Nashville

• Involved in the conceptual and production stages for most every print, radio and television project for Stratosphere, Arizona Charlie’s, Sands Atlantic City and Flamingo Laughlin• Helped to re-brand the Flamingo Laughlin and pitch new concepts to heads of marketing• Assumed all proofreading and updating of company brochures/mailers and on-hold messaging

• Wrote copy for print ads for Howard Hughes Corp, Cox Communications, YMCA, Hills Golf• Wrote and produced radio spots; involved with photo and TV shoots; interviewed entire staff at UNLV’s Community Outreach Center and wrote their company brochure• Proofread all agency work; wrote some magazine articles for agency’s PR Department

• Wrote copy for print ads, monthly newsletters and radio spots for Stratosphere and Arizona Charlie’s Casinos