Susan Barber, Mba, Cae, Cmp Email & Phone Number

Greater Boston

As Executive Director of four of Barcami Lane's non-profit clients, I oversee and am responsible for all operational and day-to-day association activities. These activities include governance and board development, providing consultation and guidance on strategic initiatives; marketing and communications; volunteer leadership; financial oversight; membership development and renewals; event and meeting planning; and providing overall strategic vision.

Westford, Massachusetts, United States

As Executive Director of four of McKenna Management's non-profit clients, I oversee and am responsible for all operational and day-to-day association activities. These activities include governance and board development, providing consultation and guidance on strategic initiatives; marketing and communications; volunteer leadership; financial oversight; membership development and renewals; event and meeting planning; and providing overall strategic vision.

Burlington, Massachusetts, United States

Managed and administered Manufacturing Matching Grant Program

Burlington Ma

• Operated $250,000 grant program on behalf of Commonwealth of Massachusetts, doubling the number of applicants and grant awardees and meeting deadlines and rigorous reporting guidelines as required by the Commonwealth; managed relationships with staff at MA Office of Business Development, grantees, consultants.• Managed peer-to-peer advisory council by recruiting new members and retaining existing members.• Executed membership campaigns, including new member recruitment and on-boarding, retention and renewals. Increased membership by 18%.• Presided over in-person member meetings, conducted mentor trainings including videotaped training.• Oversaw daily operations of association, including direct interaction with members of Board of Directors.

Waltham Ma

Guided association during and through period of change in executive leadership.

Waltham, Ma

• Planned, scheduled, implemented and owned P&L for approximately 50 major events per year.• Designed creative and wrote content for marketing materials.• Cultivated relationships with Partners, Sponsors, Board of Directors, and Membership Community.

Greater Boston Area

A boutique Marketing Communications Agency specializing in brand development, web development, marketing strategy, creative direction• Identified and developed new business through direct outbound methods and referrals.• Managed client relationships and provided advice on brand identity and creative direction.

Greater Boston Area

Challenges: To launch high-end organic tea in crowded category of consumer goods industry in recessionary economic conditions and to establish company operations.Accomplishments:• Increased first year-over-year sales by 17%. • Identified and developed sales distribution channels in US, Canada, and UK.• Developed email marketing campaigns targeted to customers, prospects, outside sales channel.• Developed marketing materials, including website, sales materials, press releases, tradeshow materials, advertisements, copy writing.• Initiated marketing efforts in social media.• Managed relationships and communication with manufacturing partner in China.• Gained national recognition through participation in industry tradeshows.

Greater Boston Area

Global Agency specializing in marketing teleservices including response management, event recruitment, database development, lead development. Led marketing operations department consisting of Call Center Agents, Program Managers, and other team members in IT, Training, Administration, and Quality Assurance/Control. • Owned P&L for all marketing programs (25 running concurrently), leading and directing a staff of up to 110 direct and indirect reports.• Performed initial evaluation of programs and their subsequent pricing to assure they were executable. Programs cover a broad range of markets including financial services, manufacturing, healthcare, energy, media, transportation, services, consumer products, and technology.• Assigned program staffing and scheduling; assured that appropriate processes were in place, and provided continuous oversight of programs to assure timely delivery and full contract compliance.

Greater Boston Area

Global agency providing account-based intelligence and pipeline acceleration in complex B2B markets.• Assured profitability of multiple lead generation and marketing intelligence research programs.• Managed a staff of 20 people on multiple concurrent market and sales lead generation programs. Stabilized the employee base, significantly reducing employee turnover.• Gathered sales intelligence on behalf of clients through profiling of key executives, developed sales leads, mapped company infrastructures, implemented marketing programs, synthesized results, and provided win/loss analysis.• Managed the largest sales lead generation marketing program for company’s key account.• Developed a departmental training manual and conducted training sessions.

Greater Boston Area

Daily operations of family-owned custom fabrication company, including customer service, estimates, scheduling, ordering.

Greater Chicago Area

Provided marketing communications and sales support activities. Accomplishments included development of marketing materials, press releases, trade show displays and event management, annual reports to shareholders, inside sales.

Attained Series 7 and Series 63 Licences. Profiled potential clients and profiled for investment strategy.

Master Of Management, Human Services, Management

Mba, Finance, Business Policy

Bs, Education

Ba, Psychology

Psychology

Education record