Susan Barkalow Email & Phone Number

Myrtle Beach, South Carolina, United States

PROSCI-Certified Change Practitioner with experience integrating Agile and Change Management• Led the assessment of associate capabilities and collaborated with global counterparts to develop and roll out first ever Product Owner training for the NA region leading to double-digit increase in claimed capability pre- vs. post-training • Drove the development and deployment of the NA Product Adoption Survey and leveraged results to develop action plans for product improvement• Developed and deployed the NA D&A Change Management Playbook, coaching all new Product Owners on their role and responsibilities as a Change Lead • Spearheaded the launch of the Data & Analytics Product Lifecycle Management workstream to automate and simplify the feedback loop of the Demand D&A program, reducing cycle time for adoption surveys and team assessments

Newark, Nj

• Overhauled the Mars Wrigley licensing program, driving growth in sales and royalties and profit. • Surpassed all targets for 2022, with royalty growth of 15% in 2022, forecasted to grow another 32% in 2023. • Sharpened the licensing strategy, enabling the closing of 14 new deals in 2022 to roll out in 2023. • Streamlined the licensing approval process, maintaining all necessary approvals but making process faster and more efficient. • Supervised Associate Brand Manager and Licensing agency.

Newark, New Jersey, United States

Responsible for the development of unique solutions for strategic channels.• Lead cross-functional team of 10 in the development of profitable solutions for strategic growth customers

Newark, Nj

Established vision & strategic roadmap for Consumer Promotion, Shopper Marketing and Digital Commerce for the recently integrated Mars Wrigley Co.• Led transformation of Shopper/CP discipline, focused on conversion, rooted in measurement, digitally enabled• Led change management through company integration of MARS and WRIGLEY businesses. Responsible for 9 direct and 2 indirect reports, located across the US• Managed agency relationships including day to day operations, negotiation of retainers and scope, navigation of future capabilities and opportunities• Effectively managed allocation of $150M budget, including reallocation to higher returning programs/marketing vehicles• Led US pilot to insource tracking and measurement of all CP and shopper marketing programs to step-change measurement and ROI

Hackettstown, Nj

Served as Marketing Chief of Staff across Chocolate, Fruity Confections and Gum & Mints category business units (CBU’s).• Facilitated prioritization and resourcing decisions across the CBU’s through leadership of MWC Marketing Steering Committee, Grow the Category Steering Committee, and annual Global Growth Forums• Optimized performance of Marketing Teams through the management of monthly Accelerating Growth meetings, ensuring delivery of timely, insight-based, validated innovation pipelines across the business• Led and developed Marketing capability through Team Performance Planning, Marketing Growth Days, and deployment of Mars signature tools• Led “Project Birch”, designed to revolutionize the confection category by building a front-end solution that will endure for generations via optimized price/pack architecture

Greater New York City Area

Established vision & strategy for Shopper Marketing at Mars Chocolate, across all accounts and full portfolio of brands.• Led team of 8 Shopper Marketing Mangers; developed process, frameworks, training• Influenced addition of Shopper Insight Manager role, critical to securing insights at the retailer/shopper level • Developed 2015 and 2016 test & learn plans which led to evolution in omni-channel (digital) marketing

Hackettstown, Nj

Set growth agenda for iconic $1.8B confectionary brand.• Managed brand P&L, exceeding 2012 growth and offtake targets, leading brand to regain #1 share position in chocolate category through the flawless execution of the Ms. Brown launch and focus on chocolate credentials• Developed the 2014 Brand Plan, including “Better with M” marketing platform, as well as the 5 Year Growth Plan, leveraging balanced growth principals• Led team of 5 marketers and 7 agencies through the development and execution of marketing programs from 2012 through 2014, including launch of M&M’s® Snack Mix and M&M’s® Chocolate Bar• Contributed to global workstreams including contribution to “Project Create” and demonstration of successful “Beyond Product Innovation” at annual global meeting

Developed innovation strategy and pipeline for $2B Filled Bar portfolio including Snickers® and Twix®.• Led development of Mars Growth Framework including identification of relevant need states for all brands, as well as platform and innovation roadmap development across all Filled Bar brands• Led development of Snickers® Peanut Butter Squared proposition, resulting in launch of $80M variant • Represented Innovation on Twix® and Snickers® global brand boards.Led development and testing of disruptive innovation platformsDeveloped innovation strategy and pipeline for $400M Fruity Confections portfolio

Parsippany, New Jersey, United States

• Managed $220M portfolio of GI products including Benefiber®, Maalox®, Gas X® and ExLax®• Managed $100M portfolio of antifungal products including LamisilAT®, Desenex® and Cruex®

Madison, New Jersey, United States

• Full brand responsibility for $80M Preparation H® business. Achieved record market share of 52.3%. • Managed the $120M Lip Care franchise (ChapStick®), increasing retail sales by 17% (+2.7 pts) in 2001• As Associate Brand Manager, managed key growth initiatives for Advil®, the division’s $400M+ flagship brand• Assisted in the daily management of a $100M Cold/Allergy/Sinus franchise, including the Dimetapp® Adult and Pediatric

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor Of Science (B.S.), Business Administration And Management, General

Certified Change Practitioner, Change Management, Integrating Agile And Change Management