Susan Beckett work email
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Susan Beckett personal email
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Susan Beckett phone numbers
Innovative marketing executive with a history of success in driving business and revenue growth through the design and execution of comprehensive acquisition and retention digital & direct marketing and eCommerce strategies. Keen knowledge of eCommerce customer experience and platforms. Market and customer focused; expert at providing insight to past and potential future customer behavior through extensive analytics and research and utilizing that information to drive strategy and action. Insightful consultant and trusted business partner; skilled at building relationships with key stakeholders and leading cross-functional teams. Demonstrated expertise in formulating and implementing omnichannel strategies to improve customer experience and generate new business opportunities which achieve superior results.*CRM *Omnichannel Customer Experience *Direct-to-Consumer Marketing *eCommerce *CX/UX *Advanced Analytics *P&L Management *Strategic Planning
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Svp, Marketing And EcommerceLovesacNew York, Ny, Us
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Advisory Board MemberBrighter Children Jul 2020 - PresentSan Francisco, California, Us -
Owner And Principal ConsultantSbc Marketing Solutions, Llc 2016 - PresentMarketing Consulting that connects Data, Intuition and CuriosityI specialize in:*Data Insights to Action*Lifecycle Marketing & CRM*Optimization of Multi-channel Media Mix*Brand Building
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Magento Commerce Client Advisory Board MemberAdobe Jan 2021 - Dec 2023San Jose, Ca, Us -
Cmo Advisory Board MemberArgyle Oct 2018 - Jan 2020New York, New York, Us -
Senior Consultant - Digital Marketing StrategyFitforcommerce 2016 - Apr 2017FitForCommerce is a boutique consultancy and growth accelerator that helps digital businesses and omnichannel retailers make smarter investment decisions on strategy, technology, marketing, merchandising, operations, financials, organizational design and more. Our team of consultants and analysts are former retail and brand practitioners that leverage deep practical experience to provide strategic and hands-on guidance on everything needed to build, grow and accelerate your business. To learn more, visit us at www.fitforcommerce.com
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Executive Director, Crm, Brand & Digital MarketingCondé Nast 2015 - 2016New York, Ny, Us* Leveraged data, analytics and consumer insights to drive strategy and deliver personalized brand experiences to drive brand awareness, subscriptions and revenue.*Oversaw the consumer marketing email program and implemented CRM strategies to drive engagement and grow email file through segmentation, personalization and testing.* Responsible for the growth of online subscription productivity through paid digital channels.* Drove revenue and sales for new products via Digital Marketing, Paid Search and Paid Media including Social Media and advertising.* Budgeted and managed expense and production budgets across nine brands. -
Vice President, Global Consumer Intelligence & Experience ManagementRalph Lauren 2014 - 2015New York, Us -
Senior Director, Global Consumer Intelligence & Experience ManagementRalph Lauren 2013 - 2014New York, Us•Served as the strategic partner between Ralph Lauren Stores (RLS), Ralph Lauren Digital (RLE) and Polo Factory (PFS) business units and the core Global Customer Intelligence & Experience Management team in the formulation, development and execution of new CRM, marketing, merchandising, clienteling initiatives and business development utilizing the global customer database and data analytics. •Strategic planning of annual and seasonal marketing plans, including contact strategy and promotional activity, in partnership with the Marketing, Finance and business teams. •Oversaw and developed RLS, RLE and PFS marketing analytics & customer segmentation for all direct to consumer and CRM programs.•Integral in the development and design of clienteling programs utilizing customer data to improve Sales Professionals knowledge of their customers, thereby improving the customer experience and driving incremental revenue.
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Vice President Of MarketingRedcats Usa (Currently Fullbeauty Brands) 2011 - 2013Paris, Fr*Managed P&L and media spend budget with Roaman’s, a multi-channel leader in women’s plus-size apparel market with a mailing circulation of over 90 million customers and prospects in over 45 catalogs per year. *Drove the strategy and execution of all multi-channel CRM and acquisition marketing initiatives, including catalogs and direct mail, advertising, email, SEM, Affiliate Programs, Retargeting, CSE, Social Media and private label credit marketing programs. *Provided leadership to team in delivering consistent sales growth through innovation, segmentation, testing and advanced analytics. *Collaborated with cross-functional teams of database marketing, finance, creative services, production, IT and OT. -
Director Of MarketingRedcats Usa (Currently Fullbeauty Brands) 2005 - 2010Paris, Fr
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Direct Marketing ManagerAnn Taylor 2003 - 2004*Led all aspects of multi-channel direct marketing comprised of direct mail, email, in-store events and online advertising to bolster client acquisition and retention for Ann Taylor brand. *Developed and executed comprehensive promotional and circulation strategy, including offers and incentives, audience targets, communication frequency, testing and channel recommendations. *Provided detailed analysis of email campaigns, anntaylor.com homepage activity and special online promotions to ensure alignment of programs with business objectives.
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Marketing ManagerLe Club Des Créateurs De Beauté - L'Oreal Paris 2000 - 2003Paris, FrDirected development of offer strategies, segmentation, promotions and creative process for 15 customer catalogs annually. Managed profitable customer and registrant email program in addition to activity and promotions for ccb-paris.com/us. Enhanced annual budgeting and five-year planning processes through forecasting response rates and Total Net Margin. Engaged Director General and Director of Asia/America Zone through delivery of quarterly presentations on catalog/email/standard URL results in addition to consumer trends. -
Assistant Marketing ManagerBmg Direct 1998 - 2000
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Marketing AnalystNewport News 1996 - 1998
Susan Beckett Skills
Susan Beckett Education Details
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Binghamton UniversityBusiness -
Binghamton University School Of ManagementMarketing
Frequently Asked Questions about Susan Beckett
What company does Susan Beckett work for?
Susan Beckett works for Lovesac
What is Susan Beckett's role at the current company?
Susan Beckett's current role is SVP, Marketing and eCommerce.
What is Susan Beckett's email address?
Susan Beckett's email address is su****@****sac.com
What is Susan Beckett's direct phone number?
Susan Beckett's direct phone number is +197337*****
What schools did Susan Beckett attend?
Susan Beckett attended Binghamton University, Binghamton University School Of Management.
What skills is Susan Beckett known for?
Susan Beckett has skills like Email Marketing, Direct Marketing, E Commerce, Multi Channel Marketing, Digital Marketing, Online Advertising, Customer Acquisition, Analytics, Catalogs, Online Marketing, Direct Mail, Advertising.
Who are Susan Beckett's colleagues?
Susan Beckett's colleagues are Dalene Thompson, Juan Leche, Maria Geronimo, Lesli Hernandez Arevalo, Vicky Williams, Mauricio Laguan, Daniel Garcia.
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