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Susan B. Email & Phone Number

Award-winning Marketing & Communications Leader specializing in brand reputation growth via online PR, Social Media, Digital Content and Influencer programs for Fortune100 brands. Startup advisor.
Location: Lakewood, New York, United States 23 work roles 6 schools
1 work email found @susanbeebe.com 5 phones found area 757, 512, and 716 LinkedIn matched
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Role
Award-winning Marketing & Communications Leader specializing in brand reputation growth via online PR, Social Media, Digital Content and Influencer programs for Fortune100 brands. Startup advisor.
Location
Lakewood, New York, United States

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Susan B. is listed as Award-winning Marketing & Communications Leader specializing in brand reputation growth via online PR, Social Media, Digital Content and Influencer programs for Fortune100 brands. Startup advisor. based in Lakewood, New York, United States. AeroLeads shows a work email signal at susanbeebe.com, phone signal with area code 757, 512, 716, and a matched LinkedIn profile for Susan B..

Susan B. previously worked as Digital Project Manager / Consultant at Upwork and Senior Project Manager, Marketing at Esolutions Furniture. Susan B. holds Law, Civil Litigation from University Of California, Los Angeles - School Of Law.

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Profile bio

About Susan B.

As a dynamic professional with a proven track record in leadership roles for brand digital and social strategy for a variety of companies and non-profit organizations, I’ve led corporate brand communications teams at Fortune100 companies to deliver world-class brand experiences, communications, PR and brand reputation management, content strategy, digital, and social engagement.As a recognized thought leader and speaker, I specialize in the following domains:- AI-driven brand experience, communications, and content- Corporate branding, PR, media, reputation management, and crisis communication- Brand digital and social media strategy (@WalmartInc, @TysonFoods, @Dell)- Online marketing, advertising, and content strategy (#AI)- Diversity & Inclusion leader at Walmart (MARC program)- Sustainability leader- Project and program management (PMP certified)- Startup advisory (Enterpreneur Startup competition Judge & Mentor)- Board Member, Director and Vice President roles (Children, Food, Tech, PM)My expertise spans years of Fortune100 experience, including Fortune1 Director at Walmart Inc, and management leadership roles at Tyson Foods and Dell, where I created new business capabilities in entirely new domains: social media and digital engagement. During those 10 years, I led these top brands’ voice and engagement efforts across multiple brand social platforms, channels, complex website redesigns, mergers, and content strategy; while also handling global crisis communications across multiple regulated industries, touching a wide range of audiences, languages, and stakeholders. As a public speaker, I’ve delivered multiple keynote speeches regarding digital, social media, as well as business topics like project management.Additionally, I have extensive Project & Program Management experience as a consultant and PM leader to various technology and business organizations where I’ve led global teams to deliver complex, multi-million dollar projects on time, on budget and beyond expected quality to a wide range of industries. As a certfied Project Management Professional (PMP) since 2007, I’ve help author PMI publications and advance the PM profession in every role I’ve held, as well as training my teams and colleagues along the way to elevate us all together in our careers.I am deeply committed to fostering equity, inclusion, and diversity, creating environments where open dialogues welcome all perspectives. In my career and work, I aim to champion these values and contribute to a more inclusive and diverse professional landscape.

23 roles · 19 years

Susan B. work experience

A career timeline built from the work history available for this profile.

Digital Project Manager / Consultant

San Francisco, California, Us

Upwork - Digital Project Manager / ConsultantMay - September (contract)Hired to help a small business get organized, streamlined workflows & supporting business processes to align and scale their growing business needs. Helped build out new task managment software (Asana) and trained international staff; tweaked and improved everything for optimal work quality and delivery, with collaborative team input at every touchpoint.Quickly learned and applied ChatGPT AI technology to analyze and create business plans, proposals, marketing content and client communications. Key skills:* Asana Project Management (PM) software - designed & implemented workflows with custom rules, projects, lists, team permissions, and automations for smooth and reliable PM results.* AI tech - leveraged rapidly evolving and new generative AI capabilities (GPT) across a myriad of business needs.* Organization, and worflow planning for repeatable business processes, tied back to software capabilities; optimized and train staff for immediate engagement and adoption.* Client communications, reporting, and stakeholder management.

May 2023 - Sep 2023

Senior Project Manager, Marketing

Sherbrooke, Québec, Ca

Senior Project Management role for furniture manufacturer leading 18 simultaneous projects tied business, marketing content, analytics BI, and enterprise technology initiatives.Migrated marketing department from older, in-house marketing system over to Asana for global content collaboration and delivery. Interviewed users and key stakeholders to custom design each teams’ application environment including unique configurations, features, and rules/automations for each team’s custom use-case. Onboarded additional teams to further develop our project management, business processes, and connect the dots for improved workflows, with Asana portfolios, dashboards, group automations, process/handoff rules, etc. Strong adoption and kudos from all teams and leadership.Managed multiple agencies & vendors for marketing projects, insights, reports, persona development, as well as brand and product competitive research projects. Developed agency briefs, oversaw internal meetings, and finalized SOW / scope, and built out project plans for delivery.Marketing Research - Trends & Insights - developed in-house capabilities to track industry trends, market drivers, consumer insights, and intelligence functions.VOC - developed first Voice of Consumer strategic plan, consolidated multiple VOC processes across our different brands (US & Canada), streamlined how we responded to consumers to speed up and align our responses, including tight integrations across multiple call centers and social media brand channels. Created VOC Council and Action Teams to address escalated VOC issues to drive issue identification and resolution with eCommerce partners like Wayfair, Amazon, etc.Legal IP Portfolio management - responsible for over 100+ marks managed by two law firms, including brand and product related logos, designs, patents, trademarks, etc. Filed applications in numerous countries, managed ongoing marks as well as new challenges surfacing as I built out our IP footprint worldwide.

2021 - 2022 ~1 yr

Marketing Campaign Management

Awm (Non-Profit)

Helped international non-profit with significant TV broadcast, events, website, digital, and social footprint; led and created new product marketing strategies and execution plans:* Developed new Marketing strategy to pivot from 28 live, in-person, conferences to all digital, live-stream conferences & events.* Created Live Stream Playbook to align all teams with marketing* Helped onboard new Product Marketing team* Responsible for all Marketing Campaigns (P&L budget & results)* Led and developed the Marketing Campaign team* Fully remote / distributed workforce during COVID (lots of Zoom & Microsoft TEAMS call/meetings); helped develop remote processes for marketing team, including tech adoption, etc.* Improved marketing operations, workflows, and tools.* Shaved off 40% of extra, redundant/unnecessary marketing tasks!! Significantly improved project management processes and handoff points between various teams and stakeholders.* Built trust and relationships across multiple departments and world-wide teams.* Connected heavily siloed teams and stakeholders.* Established multiple marketing initiatives to improve marketing excellence and ROI.

2020 - 2021 ~1 yr

Career Break

Sabbatical

Sabbatical includes planned time to relax, unwind, learn, and grow, including travel and amazing experiences during an “epic road trip” across much of the U.S. The “Bucket list” is looking quite good!Moved to Colorado.

Jan 2019 - Apr 2020

Director, Social Strategy And Channels | Corporate Affairs (Digital Strategy And Brand Engagement)

Bentonville, Arkansas, Us

Walmart - Director, Social Strategy and Channels on the Digital Strategy and Brand Engagement team, which is part of the Corporate Affairs division at Walmart’s home office (HQ.)My areas of responsibility:– social media strategy – digital communications– executive social media strategy– develop my team and agency team resources– social and digital strategy & tactical execution at major Walmart events.Company social channels: @ WalmartInc (renamed from @WalmartNewsroom) Walmart company pages on LinkedIn @ Walmart CEO and ~20 other executives’ social media strategy & execution. @ WalmartWorld (renamed from @WalmartToday) - Associate (employee) engagement channelMy team will not be responsible for @ Walmart social media accounts. The marketing team runs those accounts.

2018 - 2019 ~1 yr

Keynote Speaker

Social Media Strategies Summit
Apr 2018 - Apr 2018

Strategic Advisor

Rochester, New York, Us

2016 - Jan 2017

Digital Engagement Lead

Springdale, Ar, Us

Own/manage corporate digital: serve as the lead for our company's website TysonFoods.com, including the overall platform experience, content, search, analytics, etc. Also, own/manage corporate paid media, advertising, SEM/SEO; serve as owner of corporate YouTube channel. Manage multiple agencies and budget programs.Led effort to find and implement corporate Comms/ PR media measurement solution (evaluated 8 vendors), secured budget, resources and managed business account relationship, worked with legal on SOW and various SaaS product and service contracts, developed plan for enterprise adoption, including establishing core KPIs, resulting in valuable and actionable data insights for distribution across various teams.

2015 - 2017 ~2 yrs

Social Media | Corporate Communications

Springdale, Ar, Us

Corporate Social Media LeadSusan created and nurtured @TysonFoods corporate social communities, including the creation of numerous new brand channels: @TysonFoods on Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube. Additionally, she built-off of the existing twitter & facebook accounts (hunger-related content only) and further developed these pages into fully operating corporate channels.She managed social media governance and served as an internal consultant to business stakeholders across various business units: PR, IR, Community Relations, Marketing, HR, etc.She also created internal training programs, curriculum, delivered training and supported team members' use of social media and online communications.

2013 - 2015 ~2 yrs

Professional Speaker

San Diego, California, Us

Speaker (6x) at "Social Media Marketing World" conference #SMMW: Public Relations (online crisis mgmt) Corporate Communications, Social Media for big brandsSocial Media Listening strategyMarketing & Content Strategy and Web / Digital Analytics.Social Media Summit - virtual conference (2015) - created & delivered one-hour virtual training course re: twitter content, targeted advertising & measurement analytics.

2014 - 2016 ~2 yrs

#Hashtagbowl Live Blogger

Edgartown, Ma, Us

Serve as judge, live blogger and real-time commentator re: best #hashtagged SuperBowl ads. The annual event is produced by MarketingLand.com (Danny Sullivan and Third Door Media).

2014 - 2016 ~2 yrs

Judge

Womma

Judge – appointed to select winner of WOMMA’s annual awards across brands.

2014 - 2015 ~1 yr

Guest Lecturer Mba Class At Jbu

Siloam Springs, Ar, Us

“Digital Marketing from a Brand’s Perspective”, MBA lecture.

2014 - 2014

Cause Marketing / Social Media Case Study

Fayetteville, Ar, Us

Launched cause marketing campaign leveraging social media and content based on "shared values" by collaborating with a brand (Tyson Foods), a retailer (Sam's Club) and a non-profit (Champions for Kids). The University of Arkansas supplied the research analysis & number crunching (supply chain logistics & social data) to prove that social good delivers tangible and sustained value to the business, i.e. ROI was demonstrated with trial and repeat customer purchases, beyond typical loyalty numbers.Delivered findings at a conference with UoA professor and Tyson Shopper Marketing leadership.Gained coverage in WSJ.

2014 - 2014

Keynote Speaker At Agcatalyst Conference

Calgary, Alberta, Ca

Delivered "State of the Union: Food Industry" a one-hour closing keynote for the opening day of AgCatalyst, an annual Agri-business conference.

2014 - 2014

Podcast Interview: Mobile Will Take Social Beyond Broadcasting

Phoenix , Az, Us

Susan Beebe was interviewed by Jay Baer, founder of Convince and Convert, on the weekly " Social Pros" podcast entitled "Mobile will Take Social Beyond Broadcasting."

2014 - 2014

Chief Listener (1St) Global Pr / Corporate Communications - Social Media Management

Round Rock, Texas, Us

July 2010 Global "Chief Listener" - Social Media team at Dell- Launch global Social Media Listening Command Center (team effort!); dedicated by Michael Dell and Karen Quintos (CMO); - Drove custom software design for command center platform with a variety of display options with Radian6 app dev team.- Build new social listening capabilities and reporting- Build new processes and team workflows for triaging PR and Product issues; connect dots and speed up engagement cycle, to enable high-quality customer experience.January 2011 - promoted to Global Comms/PR Social Media management role:- Co-manage Direct2Dell.com and other corporate blogs for Dell (Editorial Management, Blogging).- Lead @Dell twitter strategy, execution, and improvements with global team- Lead +Dell business page on Google+ with the team; develop new community online.- Collaborate on strategy / execution with other team members on Dell's external social media sites, e.g. facebook, linkedin, tumblr, youtube, vimeo, flickr, other regional corp. blogs, etc.- Created, developed IR social media program (investor relations) - real-time delivery of financial results through numerous social channels (launched in 2010). #DellEarnings- PR / Social Media listening program- PR / Social Media response / engagement strategy.- Crisis Communications core team- SMaC Social Media & Communities - core team- SMaC certified professional, spokesman and trainer

2010 - 2012 ~2 yrs

Judge & Mentor

San Marcos, Tx, Us

Judge & Mentor for Marketing (graduate level class) at Texas State University (Round Rock campus), 2011

2011 - 2011

Guest Lecturer, Judge And Mentor To Mba Students

Rochester, Ny, Us

Guest Lecturer, Judge, and Mentor to MBA students.Pitch advisory and mentorship: help numerous students & startup teams with development and critiques of their various business plans, minimum viable product ideas, product strategy, competitive & market analysis, business organizational needs, website & app prototypes, UI/UX digital experience, customers and lead generation, sales processes, marketing, PR/Communications planning, social media, financials and funding, presentations, and PE/VC dialog preparations.Judge & Mentor to student entrepreneurs competing in the inaugural “RIT48" startup competition (eMBA Entrepreneurs) at RIT University (Rochester Institute of Technology), 2009; in connection with the academic leadership over the B. Thomas Golisano College of Computing and Information Sciences.

2008 - 2010 ~2 yrs

It Integration & Project Management

Lincoln, Nebraska, Us

Project / Program management role with leadership in technology management, social media and sustainability:* Marketing, Email & Social Media (Nelnet - all 11 companies)* IT / Web / Applications (NES Division: CUnet.com & Petersons.com)* National Director of Green “Go Green” initiative across all 11 Nelnet companies.

May 2007 - Dec 2009

It Systems Operations Project Management Consultant

Rochester, New York, Us

Susan served as a consultant to Excellus Blue Cross Blue Shield Health Plan (EHP) managing a comprehensive ($12.5 million dollar) global program to build an entirely new IT infrastructure, application and database environment for an existing (acquired/competitor) Health Plan, which included a myriad of upgrades and migrations.

Aug 2006 - May 2007

Information Technology Director & Webmaster

Amherst, Ny, Us

Manage and oversee day-to-day IT Infrastructure: responsible for IT environment across two large corporate campuses and numerous satellite offices (500 employees / 17 field office locations). Responsible for all web services (public and private websites / intranet sites), networking, applications and systems management.

Mar 2002 - Feb 2006
6 education records

Susan B. education

Law, Civil Litigation

University Of California, Los Angeles - School Of Law

Education record

Rochester Institute Of Technology

Computer Science

California Polytechnic State University-San Luis Obispo

Education record

Cuesta College

Associate Of Arts - Aa, Liberal Arts And Sciences/Liberal Studies

Allan Hancock College

Education record

Golden West College
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What is Susan B.'s role at their current company?

Susan B. is listed as Award-winning Marketing & Communications Leader specializing in brand reputation growth via online PR, Social Media, Digital Content and Influencer programs for Fortune100 brands. Startup advisor..

What is Susan B.'s email address?

AeroLeads has found 1 work email signal at @susanbeebe.com for Susan B..

What is Susan B.'s phone number?

AeroLeads has found 5 phone signal(s) with area code 757, 512, 716 for Susan B..

Where is Susan B. based?

Susan B. is based in Lakewood, New York, United States.

What companies has Susan B. worked for?

Susan B. has worked for Upwork, Esolutions Furniture, Awm (Non-Profit), Sabbatical, and Walmart.

How can I contact Susan B.?

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What schools did Susan B. attend?

Susan B. holds Law, Civil Litigation from University Of California, Los Angeles - School Of Law.

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