Susan G.

Susan G. Email and Phone Number

Pivotal Leader | Insightful Marketing Generalist | Results-driven | Impactful Team Developer and Collaborator @ NISA Investment Advisors, LLC
Susan G.'s Location
St Louis, Missouri, United States, United States
About Susan G.

I am an insightful marketing generalist who knows how to build-out impactful global marketing teams working remotely. Marketing complex services in an entrepreneurial environment is where I thrive. Attaining results is my passion. I am a highly creative problem-solver, backed by the business rigor of an Executive MBA from Washington University, St. Louis.

Susan G.'s Current Company Details
NISA Investment Advisors, LLC

Nisa Investment Advisors, Llc

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Pivotal Leader | Insightful Marketing Generalist | Results-driven | Impactful Team Developer and Collaborator
Susan G. Work Experience Details
  • Nisa Investment Advisors, Llc
    Head Of Marketing & Communications
    Nisa Investment Advisors, Llc Feb 2022 - Present
    St Louis, Missouri, Us
    NISA manages assets for world-leading organizations and other investment service providers. We are a leader in customized, risk-controlled asset management. Client portfolios include investment-grade fixed income, derivative overlay and equity investments.
  • Moneta Group
    Chief Marketing Officer
    Moneta Group Jul 2018 - Feb 2022
    St Louis, Missouri, Us
    As CMO with a top wealth management firm over the past three years my priority is building the brand–and the business. I have developed an internal marketing team, external partnerships and engaged key software with most efficient processes to achieve:• A 45% increase in new client annualized revenue• Reduced content marketing cost per thousand impressions from $351.42 down to $.08• Contribution to an 80% growth in Assets Under Management (AUM)I developed the strategy, tactics and implementation of the firm’s first-ever expansion market and integration of Paid, Earned and Owned media. The B2B2C campaign attained in-bound leads estimated at $2.37 million in firm annualized revenue with a Paid Media budget representing 6% of that total.In my role, I have set up the tracking systems and reports to align with internal key stakeholder priorities. I continue to work diligently to attain the respect and trust of the 45+ partner owners to achieve all of the above, as well as what's next.
  • Gerard Marketing Group
    Marketing Firm Founder
    Gerard Marketing Group Dec 2010 - Jul 2018
    St. Louis, Mo, Us
    I founded Gerard Marketing Group (GMG) in 2010, developing strategic marketing plans for clients in the finance, healthcare and entertainment industries. Operating 100% virtually, I curated a team of marketing experts to develop the creative and content to implement the tactical plan, measure results and adjust to attain best Return on Marketing Investment (ROMI) for our clients.
  • Birch Telecom
    National Launch Manager
    Birch Telecom Mar 1999 - 2002
    Atlanta, Georgia, Us
    Hired at inception of a category disruptor, offering alternative voice and data services during telecom deregulation. Took brand awareness from 0 to 72% in the Midwest region. Worked closely with sales management and teams to exceed all sales goals YOY to become one of the fastest growing CLEC brands in the United States. Accelerated growth by launching first 9 markets in twelve months, achieving double-digit market share and number two position behind category incumbent in each of the nine markets entered in the first year.
  • D'Arcy Masius Benton & Bowles
    Senior Account Executive
    D'Arcy Masius Benton & Bowles Feb 1997 - Feb 1999
    Client: AT&T Drove and managed the strategic process, creative development, production and mass media planning for high-impact advertising campaigns for AT&T’s top data and voice services.
  • Tbwa\Chiat\Day
    Account Executive
    Tbwa\Chiat\Day 1994 - 1997
    Nyc , La, Us
    Managed clients’ ongoing communications plans–creative development, production and media. Spearheaded new business pitches: developed the strategy using the Chiat/Day war room approach, managed the creative process and personally presented to prospective clients across a variety of industries to include: Internet services, banking, health care, apparel, food and tourism.
  • Amcon Labs
    Marketing Manager
    Amcon Labs 1992 - 1994
    St. Louis, Mo, Us
    Developed a marketing department, where there previously was none:• Led research and analysis to result in adoption of a new corporate brand image.• Increased product sales by up to 80% with focused advertising promotions.• Lowered bottom line costs and increased quality, bringing relevant marketing functions in-house.• Developed proprietary research to increase customer retention and sales per customer.
  • Suburban Journals
    Marketing Manager And Corporate Account Executive
    Suburban Journals 1991 - 1992
    Town And Country, Mo, Us
    • Analyzed syndicated studies and proprietary market research to develop sales strategies and presentations for major account sales presentations.• Cold calling and sales presentations to potential new customers.• Managed editorial content and promotion of special section publications with new clients.

Susan G. Skills

Management Consulting Marketing Strategy Strategy Strategic Planning Direct Marketing Management Advertising Telecommunications Budgets Marketing Project Planning Public Relations Product Development Competitive Analysis Account Management Creative Direction Marketing Communications Digital Marketing Event Management Sales Market Planning Budgeting Email Marketing Social Media Marketing Integrated Marketing Leadership

Susan G. Education Details

  • Washington University In St. Louis - Olin Business School
    Washington University In St. Louis - Olin Business School
    And Related Support Services
  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Minor In Graphic Arts
  • Valle Catholic Schools
    Valle Catholic Schools

Frequently Asked Questions about Susan G.

What company does Susan G. work for?

Susan G. works for Nisa Investment Advisors, Llc

What is Susan G.'s role at the current company?

Susan G.'s current role is Pivotal Leader | Insightful Marketing Generalist | Results-driven | Impactful Team Developer and Collaborator.

What is Susan G.'s email address?

Susan G.'s email address is sg****@****oup.com

What is Susan G.'s direct phone number?

Susan G.'s direct phone number is +131441*****

What schools did Susan G. attend?

Susan G. attended Washington University In St. Louis - Olin Business School, University Of Missouri-Columbia, Valle Catholic Schools.

What are some of Susan G.'s interests?

Susan G. has interest in Children, Economic Empowerment, Education, Environment, Arts And Culture, Health.

What skills is Susan G. known for?

Susan G. has skills like Management Consulting, Marketing Strategy, Strategy, Strategic Planning, Direct Marketing, Management, Advertising, Telecommunications, Budgets, Marketing, Project Planning, Public Relations.

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