A lifetime spent in sales and sales management taught me that successful selling is no mystery - just a few simple steps applied in the correct order will always produce the desired results. A sales team will normally consist of a variety of experience, attitude and skill levels which can easily be converted into a consistent approach to winning business. Creating sales excellence is predictable:★ Know what you are starting with - who is good at what?★ Identify individual / team gaps★ Build a development map which addresses the most obvious gaps★ Introduce a consistent simple sales process★ Reinforce and monitor development★ Constantly seek to improveThere are many diagnostic tools available today which track sales potential, but these have one basic flaw - they all rely on the salesperson's view of the likelihood of winning the deal. Sales Managers/Directors historically had no alternative but to rely on each salesperson's subjective forecast, which often is less than 30% accurate. By objectively measuring what is happening from the client's perspective the accuracy of forecasting can be increased substantially. Combined with monitoring the activity of your salespeople measuring their sales skills will fast track them to achieve optimum sales performance and identify very quickly, where to invest your time and money. Once this step has been taken, designing the right development plan for the maximum results is straightforward. My experience has proven to me that general sales and management training programmes do not address the unique challenges faced by different companies in today's business environment. A tailored programme specifically designed to take into consideration the individuals, company and market place will prove to be a wise investment.
Listed skills include Coaching, Management, New Business Development, Sales, and 22 others.