Susan Block is a proven marketing professional with deep experience in the financial services marketplace. She founded Marketing Matters to help financial services firms better brand their businesses, tell their firm story and create and execute effective marketing initiatives.As a strategic marketing communications and consulting firm, Marketing Matters, Inc. is focused on the wealth management, asset management and retirement plans sectors. Using our proprietary Marketing Communication Roadmap framework, we help firms develop clear, concise firm stories. During our "Branding Session", we work to identify your firm's marketing pillars, value adds and key differentiators. Understanding what sets you apart from your competition allows you to better differentiate and promote your firm in the market.Marketing Matters can help your firm:- Design a new or refresh your current website to attract more visitors and drive qualified leads- Create and promote your firm's thought leadership content through blogs, social media, eBooks, whitepapers, infographics and more- Develop inbound marketing strategies to attract prospects, generate leads and convert customers- Build website landing pages and offers to promote content and offers- Design effective marketing communications, pitchbooks and professional presentations to engage your target audience- Implement and measure inbound marketing campaigns using our Hubspot's all-in-one software- Analyze data metrics to identify your most profitable clients, products, distribution channels, and marketsOur professional team includes graphic designers, website designers, inbound marketing experts, writers and strategic consultants with deep financial services industry expertise across multiple distribution channels including registered investment advisors, broker-dealers, insurance companies, retirement plan providers, asset managers and banks.
Listed skills include Strategy, Marketing Strategy, Investments, Mutual Funds, and 25 others.