• Responsible for all product marketing, product management, sales operations, and integrated marketing activities for the Science AP, Honors, and Electives product line. Portfolio generated $26 million in annual revenue, and included 500+ unique titles and market-leading programs in major science disciplines. Consistently met revenue goals. • Led cross-functional Pearson School Science team through development stages of a new high school environmental science program, culminating in record breaking time-to-market and advance sales of $500,000. • Worked across Pearson to identify product development opportunities for the product line, developed sales and marketing campaigns, provided for expansion into under-utilized markets, and streamlined marketing and operations efficiencies.• Managed all aspects of product rollout and sales rep training for Mastering, a cutting-edge online tutorial and assessment system that had over 100,000 registered users upon launch. • Successfully introduced Pearson International Baccalaureate into the North American high school market, exceeding revenue expectations the first year by 90%. • Responsible for all open territory and state bid activities for assigned product line, including product array identification, pricing, RFP completion, sampling strategies, and sales tools.

• Developed and administered 30+ online and offline marketing programs a year, including all aspects of brochure development, direct mail, media buying, online and print ad design, video production, and events management.• Managed annual marketing budget in excess of $2 million.• Led cross-functional team responsible for the positioning and marketing of the School’s flagship extended leadership offerings, including the launch of a new portfolio of programs for Fall 2006.• Managed diverse teams of writers, proofreaders, and designers to develop cutting-edge print, online, and multimedia marketing programs.

• Created and administered online marketing programs generating over $20 million in revenue. Managed up to 17 simultaneous campaigns, while consistently meeting or exceeding clients’ goals. • Managed team responsible for implementing and maintaining company’s first large-scale cost-per-click business model. Success of this initiative led company to shift strategic direction toward Search Engine Optimization marketing. • Led cross-functional teams consisting of editorial, marketing, and design personnel to accomplish objectives of clients such as Random House, Overture, and Wingspan Bank. Wrote and developed co-branded websites, optimized advertising and direct marketing inventories, and increased clients’ revenues.• Scheduled and coded all third-party direct marketing email campaigns. Increased the output of daily third-party emails by 10% through redesigned scheduling processes.

• Recruited and managed team of eight account service and sales operations professionals responsible for $6 million in annual revenue. • Responsible for complete sales cycle – identified prospects, negotiated contracts, developed programs, and up-sold clients to new offerings.• Wrote and managed all client communications. Developed and presented periodic measurements and strategic-positioning presentations.