Susan Boland Email & Phone Number

Portland, Oregon, Us

At Rain the Growth Agency, our team harnesses data-driven insights to enable superior customer experiences, tailoring strategies that propel D2C brands towards profitable growth. I lead Communications Strategy, where I architect and refine the consumer journey, enhancing brand loyalty and driving business outcomes. With a focus on omni-channel marketing and digital technology, our strategies are crafted to meet the dynamic needs of top-tier clients such as Humana, Chervon, OOFOS and Shopify. I also co-lead HypeHer, a dedicated practice, within Rain, that identifies women's sports media opportunities and helps brands capitalize on the continued rise in viewership of women's sports and female athletes' social influence at a relatively low cost of entry.

Provide digital strategy consulting services to clients and agencies.• Digital strategy, roadmaps, competitive benchmarking, customer journey mapping• CRM / lifecycle marketing strategies• New business development / pitches

Us

I led lifecycle marketing efforts for Brokerage and Personal Investment products including customer onboarding / early life, engagement and retention/loyalty. Responsible for strategic roadmap and implementation of cross-channel CRM initiatives to drive new account growth, AUM, and reduce attrition.

Columbia, Md, Us

In the role of Retail and CPG Solutions Partner, I served as a client relationship and strategy lead, working with C-level executives on initiatives that intersect strategy, data, technology. My goal was to create best in class, data-driven digital experiences to help clients engage and transact more effectively with their customers. I helped clients drive more profitable growth by leveraging data, analytics and technology to deliver unique customer experiences across digital platforms.

Irving, Texas, Us

As Chief Strategy Officer for Ryan Partnership (an Epsilon agency,) I oversaw the agency's strategic planning, research, and analytic capabilities. My team served several verticals including, CPG, Insurance, and Financial Services responsible for driving organic growth and new business development.

Norwalk, Connecticut, Us

As lead of Colangelo's digital capability, I defined the digital strategy and roadmap for clients across digital platforms, including social, site, mobile, retail and events activation. I also defined the agency's digital offering and vision for growth.

New York, New York, Us

Client relationship lead for portfolio of accounts: LGE, Citibank, TWC, and Marriott. Responsible for strategic growth and development of digital marketing programs. Profitably grew and exceeded business goals on each account.

Boston, Massachusetts, Us

Client relationship lead for portfolio of accounts: AT&T, Best Buy, J&J, L.L. Bean, Seagrams, Neiman Marcus. Responsible for strategic growth and development of integrated marketing programs. Profitably grew and exceeded business goals on each account.

Ba, Communications

Mba, Marketing