Susan Bonner Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Easterseals is a 501(c)3 non-profit providing pediatric disability services.Increased revenue by 171% between 2020 and 2024 by:Developing and implementing new strategy for multi-channel branding and event marketing, including social media, print advertising, event graphics, analytics and associated sponsorships.Creating unforgettable campaigns and events that engage stakeholders and encourage year-rounddonations via annual gala, national day of giving, 5K Run, and national Top Golf tournament.

Marketing Agency that leverages digital and print to drive growth in revenues and profits.Client success stories include:Generated 6 million views on TikTok videos for A&E’s True Crime Channel by developing and executing a new channel content strategy for social media via Facebook, Twitter, Instagram and TikTok.Increased membership and attendance for the Institute of Food Technologist (IFT) annual conference by executing a branding / marketing strategy for web site content, signage, graphics, digital and social media posts.Created multi-channel campaign for mobile app launch at Midway airport in Chicago. Other Fortune 100 clients include: McDonald's, IBM, Red Bull, Absout, PayPal, Nabisco, State Farm, Kraft Heinz, Pedigree, Valspar, AbbVie, Hewlett-Packard, Mars, Hyatt, Experian, and many more.

Ace Hardware is the world's largest hardware retail cooperative.Generated $1 billion in NEW direct sales between 2016 and 2020 by:Developing/implementing new strategy for organization-wide brand standards and a customizable digital marketing library for 700 franchise locations.Leading a reorganization/employee development initiative to transform a 60-person production team into a high performance, internal advertising agency.Collaborating with senior marketing executives to align creative work with partner/franchisee goalsRedesigned website and created microsites resulting in 10x click through rate

Sears is an American retailer of general merchandise, tools, home appliances, clothing, and automotive parts.• Rapidly recruiting and organizing a 128-employee advertising agency for all Sears Holdings brands and departments, including Kenmore, Craftsman, Diehard, Kmart Pharmacy, clothing, electronics, footwear, and home goods.• Developing/implementing new strategy for all retail marketing in print and digital channels• Overseeing execution of brand-launch events in partnership with Disney / Universal Studios movie promos

Chicago, Il, Us

The School of the Art Institute of Chicago was named as the “most influential art school in the U.S.”• Taught digital design classes including Adobe Creative Suite, UI / UX, graphic and web design, marketing and brand design.

Norwest, Nsw, Au

Designed executive-level solution brochures, trade show invitations and corporate recruiting materials. Event planning and marketing for trade show events. Worked with outside agencies on high visibility projects including annual reports and events.

Developed concepts and design for international advertising agency. Managed McDonald’s advertising. Created and executed retail signage, menus, point-of-purchase displays, broadcast advertising and print ads.

Master Of Fine Arts - Mfa, Advertising

Ba, Advertising

Graphic Design