Provide strategic communications counsel and support for public schools and districts, including planning, media relations, crisis communications, writing/editing, and social media planning. Expertise in in-person and virtual facilitation and engagement, strategic planning, and equity leadership coaching to ensure the involvement of all stakeholder voices in organizational decisions. Primary Service* STRATEGIC PLANNING for vision, change, action and implementation* Quantitative and Qualitative Data gathering, analysis and application - Qualitative Data - bringing all voices to the table for better outcomes - Quantitative Data - creating, researching and analyzing surveys, public data, best practices to find innovative solutions * DATA INTEGRATION - using the best of bottom-up and outside-in data in collaboration to discover new approaches and strategies* STRATEGIC COMMUNICATIONS leadership, counsel and implementation Value-Added Service* SIMPLIFY and ADVANCE organizational mission and vision through ENGAGEMENT - Uncovering solutions and creating conditions for positive change - Empowering all voices, especially underrepresented and marginalized voices, to disrupt inequitable systems and achieve meaningful outcomes.* Consistent application of an EQUITY LENS for inclusive decision-making to ensure opportunity and access for those served

Provided leadership and direction for all internal and external district communication, including publications, digital media, community relations and stakeholder engagement consistent with a well-defined strategy that supports and aligns with the district’s mission and strategic plan.

Provided leadership and direction for all internal and external district communication, including publications, digital media and community relations, consistent with a well-defined strategy that supported and aligned with the district’s mission and strategic plan. Responsibilities included: • Served on senior leadership team, providing strategic counsel to superintendent, school board, district leaders, principals, staff and parents.• Led strategic communications research, planning, policy and budget development, contributing to: 97 percent parent quality rating for education provided; 80 percent of community members trusting the school board and superintendent to do what is right for students; 92 percent of residents feeling well-informed; and record-breaking student achievement • Led diverse community engagement efforts, including task forces, focus groups, listening sessions, online engagements and surveys, ensuring involvement of all constituent voices, resulting in: 93 percent of parents, 89 percent of residents stating the district does a good job involving stakeholders; 92 percent of parents, 85 percent of residents feeling satisfied with district decision-making • Facilitated multi-year facility planning process involving 55 community presentations and dialogues, and design teams comprised of over 400 stakeholders, resulting in voter approval of $124.9 million bond referendum to support innovative facility renovations and additions at 10 sites • Served as primary spokesperson for numerous strategic innovations, initiatives, and implementations • Coordinated integration of all communication strategies and tactics in support of the district’s mission, vision and goals; tactics include employee and community engagement, media relations, crisis communications, advertising, marketing and all electronic communications (web, video, social media, email, SMS)• Member of equity leadership team and Intercultural Development Inventory qualified administrator

Presenter and lecturer for graduation courses in education and organizational leadership on issues of media relations, referendum campaigns and strategic communications

Responsible for overall management of school district communications including publications, website content, speechwriting, media relations, crisis communications, governmental relations and special events. Provided customer service training for school staff. Advised school board, administrators and various departments on public relations matters. Researched, developed and executed strategic marketing campaign resulting in increased resident family market share by 5% in three years. Created strategic marketing and branding campaign for three new magnet schools as part of $1 million federal education grant. Engaged stakeholders in critical operating referendum campaign, resulting in 67% passage rate by voters. Increased involvement of non-English speaking families in public schools through new multi-lingual communication and engagement efforts. In addition to marketing and communications duties, also oversaw and managed technology department staff and projects, including district-wide $1.5 million technology budget and implementation of 1-to-1 mobile device program for 4,500 students.

Developed and led district-wide communications department for district of 8,000 students. Provided strategic counsel to district leadership team and 15 building/program administrators. Engaged stakeholders in passage of four local referendum campaigns, resulting in increased operating dollars and funds for the construction of a new elementary school.

Instructor of undergraduate communications courses, including rhetorical theory, public speaking, small group communication