Susan Brown Email & Phone Number

Provide strategic communications counsel, including messaging and narrative development, media relations strategy, issues, crisis, reputation management, internal communications, brand, and executive communications. Expertise Spans: Aviation, Technology, Manufacturing, Optical, Travel & Tourism, Crisis & Disaster Recovery, CPG and Health & Wellness.▪ Serve as Vice President, Crisis Communications for Kenyon International Emergency Services. Lead global team, oversee strategy and training as well as client relations focusing on issues and crisis preparedness and management. • Developed brand messaging platform for optical lens manufacturer new global product, launched globally with 85% key media engagement.• Advise $2B+ global clothing manufacturer on communications team structure and strategy, issues and crisis, communications best practices; strategic planning - part of communications Advisory Council which includes CEO.

Los Angeles, Ca, Us

Led global corporate communications function and team of 12. Member of executive leadership team, driving global internal and external communications, executive communications, reputation management, issues and crisis, and social media for $5B global health and wellness company.▪ Benchmarked function against best-in-class, evaluating alignment to corporate goals and structure. ▪ Realigned Communications Center of Excellence supporting corporate transformation, achieved 20% cost savings. ▪ Identified and mitigated global reputational issues including review and update of crisis communications process.

Springdale, Ar, Us

Responsible for reshaping global corporate communications function and team. Role included executive communications, reputation, issues and crisis management, public relations, internal communications, social media, brand and content for global protein leader. Built and led a team of 32.• Developed best practices, policies and processes around corporate communications function to drive cohesion • Drove corporate narrative project that aligns with evolving business goals and global corporate strategy• Revamped internal communications including corporate intranet, increasing engagement by 22%.

Gb

Hired to build and lead new global corporate communications function and team. Led executive communications, issues, crisis, reputation management, public relations, internal communications, social media, and events including World Economic Forum. Built and led global remote team of 14.• Directed worldwide communications best practices and programs, integrating with PwC’s 157 member firms, 250K employees worldwide to drive consistency across firm-wide strategy and enhance organizations global brand and reputation.• Developed and rolled out internal communications strategy to global network resulting in a 40% increase in employee engagement • Advised and led global Chairman's communications, sharpened messaging focus by development of key message framework, increasing internal and external awareness of strategic priorities. • Tracked, measured and managed PwC's global reputation, resulting in 30% increase in favorability

Geneva, Geneva, Ch

Drove global public relations, social media, internal and external communications for $2B aviation technology company, increasing share of market among competitors. Led crisis communications and reputation management, C-Suite communications, and Board of Directors communications. Managed and mentored global team of five.• Drove development and roll-out of new corporate narrative and messaging, increasing brand awareness by 35%.• Realigned media relations program, increasing share of voice 48% with top tier media.• Revised crisis communications policy to identify corporate risks and include levels of escalation, led global training to increase issue and crisis preparedness.• Created and implemented stakeholder communications plan for new CEO and ongoing communications resulting in 55% of all staff consistently engaging with program.

Dubai, Ae

Served as Emirates Airline & Group's head of public relations, social media, financial communications and corporate responsibility for the airline and the Group’s 50+ businesses. Led issues | crisis and reputation management with a proven record of navigating through high profile issues resulting in positive outcomes. Advised/supported global chairman and C-Suite. Built, led and mentored in-house team of 23 and network of 45+ PR agencies across six continents, including $16M+ budget.• Established and launched Group’s social media team, becoming #1 airline travel brand on Facebook, with 300K followers in three weeks, 1M+ in seven months.• Led PR for 31 route launches, $129.5B in aircraft orders and special projects – National Geographic’s Ultimate Airports broadcast to over 440M homes in 171 countries and Dubai’s winning campaign securing Expo 2020.• Directed selection of 22 PR agencies and rolled out crisis communications training for agencies and 300+ country and outstation managers, increasing issue and crisis preparedness.• Drove PR messaging for launch of “Hello Tomorrow” lifestyle rebranding campaign and $370M sponsorship portfolio activation, including FIFA World Cup. Earned distinction as Brand Finance’s most valuable airline, raising brand value 34%.

Hoofddorp, Noord-Holland, Nl

Drove global corporate communications, including media and analyst relations, internal communications, executive communications, advertising and corporate brand management for portfolio of B2B digital technology security products.

Master Of Arts - Ma, International Policy Studies And German

Bachelor Of Science - Bs, Journalism