Susan Cappa Email & Phone Number

New York, Ny, Us

New York, Us

SUCA INC provides marketing/creative services and sales support with a specialty in media, art, fashion and luxury brands. Revenue generating strategies a focus and expertise.Create revenue generating marketing programs, strategies and sales tools: general, multi-sponsored, brand enhancing programs or advertiser specific partnerships. Design and oversee execution.Create original art programs, working directly with artists, galleries or museums and other cultural institutions, to provide the right partnerships that allows for both to gain exposure and success.

Oversaw all marketing for all magazines at company: Interview, Art in America and The Magazine Antiques. Raised sponsorship and advertising dollars and executed events at Art Basel Miami, The Armory Show and The Winter Antiques Show among other events while writing proposals and marketing opportunities to generate advertising dollars and revenue across all titles.

Acted as publisher for the launch issue for "tar" magazine, and also prepared all marketing & sales materials to position brand including presentations to capture revenue.

Consultant working in this capacity; worked across all magazines: Art & Auction, Modern Painters and artinfo.com preparing sales and positioning materials and programs as relates to generating revenue and advertising. Included executing events to engage and/or showcase advertisers.

New York, Ny, Us

Served as sales manager across a variety of titles: Style.com, Vogue and Details magazines. Oversaw marketing programs including college tours, VH1/Vogue Fashion Awards, retail events, concerts, cross platform: online/off line/in-store programs.

New York, Ny, Us

Oversaw branding of Details to consumers and advertisers, including positioning statements, marketing materials, research projects, sponsorships and co-branded opportunities. Managed and hired sales staff of 15 and managed Creative Services Team toward development and execution of all promotional work. Increased advertising sales by 30%.

In addition to being the publisher with a mission to drive revenue and sales, manage sales-staff towards achieving sales goals, I was also responsible for all marketing and sales positioning materials----for the launch of this important site. Oversaw first online trunk-show and other customized programs for variety of brands including: Bergdorf Goodman, Neimans, Giorgio Armani, SAKS, Chanel, VW, many others.

New York, Us

October, 1999-December, 2001 Associate Publisher: Managed entire sales staff of 20 and the marketing and creative service teams towards achieving advertising sales goals. Focused on developmental business and sponsorship packages (i.e. VH1/Vogue Fashion Awards, Vogue Takes), managing creative team to complete all elements necessary to produce. Contributed to a 26% increase in advertising sales from 1999-2001.

Us

Launched and positioned Vibe to consumers and advertisers. Managed and hired sales staff of 10, and oversaw all aspects of marketing and advertising sales departments, including positioning statements, presentations and marketing materials, media kits, events and promotions, merchandising and research. Managed Creative Department and outside Creative teams to produce all promotional assets.

Sold advertising focused on these categories: Retail, Art & Antiques, and Media. Increased the revenue by 250%. Created special area for the art and antique business advertising to establish and develop this category.

New York, Ny, Us