Susan Cashion Email & Phone Number

Orange County, California, United States

Many businesses struggle to grow their sales. As your Consultant using the Sales Xceleration platform, I will provide the leadership and experience you need to build a sales engine that creates sustainable growth for your business. My clients fall into one or more of these categories:• Your revenue has stalled or is in decline• You are in growth mode and you need to build or expand your sales team• You want to scale your business to the next level and then exit• Your sales team is underperforming• You want to elevate your sales team from good to greatI establish a solid foundation by building the sales infrastructure, assessing your current sales team, sales strategy and sales execution. I will implement the necessary changes to drive remarkable revenue growth. This is achieved in 3 critical steps:• Create Your Sales Plan• Find Your Best Customers• Grow Your SalesWHAT I DO:• I assess your current sales team and strategy.• I provide the proper solutions needed to grow sales: build the sales infrastructure and/or sales management.• I provide the tools needed for sustainable growth: Sales Strategy and Process, Customer Value Proposition, Define Organizational Structure, Hire and Manage the Sales Team, Develop Compensation Plans, CRM, Sales Forecasting, Metrics and Performance Management.• I work hands-on with your sales team to ensure their readiness, improve their proficiency and drive accountability.HOW I DO IT:• I work as your Outsourced VP of Sales for one, two, or three days per week for an agreed-upon timeframe.• I execute my deliverables under a written and detailed Scope of Work (SOW) that describes how I implement the infrastructure, discipline, and accountability required to build a high-performance sales team.If you are interested in having a discovery conversation, please contact me at: scashion@salesxceleration.com

Growth Wise is an advisory firm that empowers businesses with the tools and expertise they need to achieve remarkable revenue growth and secure their path to success.Our mission is to serve as the ultimate resource hub for start-up to mid-sized businesses enabling them to thrive in today's dynamic and competitive market landscape.Are you the Owner or Executive of a small to medium size business with (typically) $3M to $150M in revenue that has reached a point where it has become difficult to drive further growth with your current sales approach and without dedicated sales management and/or sales infrastructure?Growth Wise Consulting is Powered by Sales Xceleration, bringing decades of sales leadership experience to help you run and grow your sales organization so that you can focus on running the company. I manage your entire sales function on an outsourced, fractional or interim basis (onsite, remote or hybrid), develop and enhance processes and structure, as well as build and implement all the necessary tactical components and team. When you are ready to hire full-time sales leadership, I can help you to find the right fit for the long term. If you are interested in having a discovery conversation, please contact me at scashion@salesxceleration.com

Guitar Center Professional Division is the nation's largest B2B provider of pro audio, video, lighting, sound, music equipment and installation services. Responsible for leading the GCPro sales organization, driving revenue by optimizing the sales process, strategy and organizational structure within the Business Solutions division of GC. Oversee national team of 70+ field-based sales professionals and inside sales team call center, selling into the following customer verticals: Professional Artists, Education/Schools, Houses of Worship, Bars, Restaurants, Theatres, Live Music Venues, Touring and Production Companies.• Led growth initiative to double the divisions revenue in 3 years, optimizing the sales process, inventory demand planning and go-to-market strategy.

Clean Earth is one of the largest providers of environmental and regulated waste management services in the country. Responsible for leading the sales organization and driving profitable revenue growth, we tailor solutions to our customers’ needs, making it easier to recycle, repurpose, reuse the hardest-to-treat wastes in the country, all while navigating a highly-regulated arena.• Led transformation initiative to improve company brand identity, accelerate sales and position company for sustained growth.• Implement value-selling approach with customers, increasing close rates +18%. • Achieved #1 region of 5 in 2021 for YOY new business growth. • Established sales process improving RFP/bid quality, KPI’s, metrics and dashboards, resulting in greater sales accountability.

Orange County, California Area

Stericycle is the industry-leading compliance company for healthcare organizations, patients, and commercial businesses of every size—serving customers in the U.S. and 16 countries worldwide. Our suite of services help our clients properly dispose of potentially harmful medical waste, shred confidential information, and protect their trusted customer relationships. Responsible for the leading the sales organization, driving revenue growth, improve customer experience and developing people for sales and career growth.This division of Stericycle was acquired by Clean Earth in 2020. Accomplishments during my tenure are noted above.

Orange County, California Area

Oversee company expansion into new product health and beauty category and retail/professional distribution channels. Work with company stakeholders to ensure key milestones are met resulting in timely product launch. Source and secure strategic partnerships critical to establishing successful distribution model.• Led the commercialization plans to expand sales into new product category developing go-to- market strategy in distributor and healthcare customer verticals. • Developed operating budget for start-up sales organization initiative.

Aliso Viejo, Ca

Led Customer Marketing department responsible for implementing business development and growth strategies within all customer channels: distributor, healthcare practitioner/med spa, and pharmacy/specialty retail. Responsible for collaborating with field sales organization to drive incremental product sales and execution of promotional initiatives to accelerate profitable revenue growth. Growth strategies driving incremental revenue include: designing new business model to establish incremental profit centers in practitioners business, implementing innovative marketing and merchandising initiatives in undeveloped customer (pharmacy) vertical, optimizing trade marketing budget at largest US distributor (yielding 26% YOY revenue growth), and creating a new process to effectively on-board accounts improving customer experience and brand loyalty.• Managed department responsible for delivering annual sales growth of $4.5M in new business. • Designed merchandising program generating $1.5M in new business and exclusive agreements in 25% of accounts.

North America

I led a start-up sales organization initiative across the US, hiring a sales team to promote Transitions branded products to professional medical practices, laboratories, distributors and retail accounts. Implemented a turn-around initiative during an economic downturn, revitalizing sales and achieving “world-class” standards of excellence at time of company acquisition. Optimized the sales organization, managing all aspects of the “sales process”, including, sales management, sales operations, account management, business development and customer experience.• 2000: Hired and led start-up sales team in North America, doubling market share penetration by year 3.• 2009: Led sales organization turn-around initiative redesigning sales process, reporting, performance metrics, territory deployment and CRM, improving sales team productivity and the customer experience.• Launched new consultative sales methodology, Professional Selling Skills™, doubling sales growth year 1.• Designed formal on-boarding new hire training program increasing speed to efficiency by 40%.• Optimized annual business planning process, targeting premium product sales and aligning customer’s plans with company brand strategy resulting in market share increase of +4pts. to 22% (exceeding US average of 18%).• Led global commercialization of new sunwear brand increasing revenue by $1M within first year of launch.• Won ACE Award in 2005 for new business development with Oakley and 2006 for Drivewear, Activated by Transitions™.

Western Us

North America

North America

Western United States

Laguna Niguel, Ca

Began my career as a Territory Sales Rep managing the largest So Cal territory in the grocery channel. Received world-class sales training and professional development as a foundation for my career leading sales organizations to greatness. Held 5 positions of increasing responsibility, including Region Sales Manager, DSM and Account Executive calling on grocery HQ chains and independent distributors, receiving awards for outstanding sales results.• Led direct and broker sales team integration initiative during General Mills/Pillsbury acquisition.• Promoted 4 of 10 sales reps within 3 years as Region Sales Manager.• Awarded for highest sales growth in the Western Region and #1 Sales District.• Achieved Highest regional new product gain at grocery store HQ’s across the US.• Won Retail Sales Representative, Southern California Rep of the Year.

Executive Education- Mastering Leadership Strategies

General Education

Ba, Communications, Sales Marketing