Susan Chaika Email & Phone Number

California, United States

Boston, Massachusetts, Us

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

San Francisco, California, Us

Develop the buyer-centric messaging, positioning, competitive differentiation, and go-to-market strategies to drive increased opportunities and average deal size amongst enterprise companies.

San Francisco, Ca, Us

Responsible for developing, refining, and overseeing the processes and tools used to commercialize products, from beta testing to market launch.Coordinate Product and Executive Sales teams for monthly Product Advisory Council.Arm sales teams with latest product and product roadmap information.

New York, Ny, Us

Managed team to launch new markets and products, drive go-to-market strategy and on-going marketing campaigns for Nielsen’s digital solutions in 50+ global markets.Led cross-functional go-to-market efforts internationally, including sales training, persona development and segmentation, region-specific positioning and messaging, activation process, collateral development, competitive overview, objection response, demand generation, press and communications strategy.Design and execute data-driven demand generation campaigns that improve perception of Nielsen as a digital leader and drive revenue growth. Coached team on product marketing and marketing best practices.Reported into the EVP, Watch business.

New York, Ny, Us

Managed team to develop and evolve go-to-market positioning, pricing, buyer personas and marketing materials for five resonance and reaction ad effectiveness products targeted to four different audience segments. Launched digital ad effectiveness products in Japan, Australia, and the UK by providing product and user persona training, sales enablement materials, and demand generation content.Created monthly sales training program spanning 11 products for 200+ sales people that increased sales capacity, increased qualified sales leads, and reduced time to sale.Co-wrote Nielsen's first digital advertising campaign for its resonance products.Co-wrote content-driven demand generation campaign targeted to agencies.Reported into SVP of Product Marketing.

New York, Ny, Us

Launched Nielsen Mobile Brand Effect, a mobile ad effectiveness product: developed product positioning and value propositions, created collateral and thought leadership, trained sales team, provided press materials for the Outbound Marketing team, and oversaw the limited release beta period.Developed, managed, and evolved go-to-market positioning, pricing, and materials for three ad effectiveness products targeted to three different audience segments - brand marketers, agencies, and media publishers.Integrated product messaging and sales materials between Vizu and Nielsen, acted as a point of contact between Vizu and Nielsen sales, account management, and operations team integration.Developed and coached product marketing team on best practices for creating case studies and other thought leadership.Speaker: Mobile Marketing Association, "Mobile Brand Advertising - What Advertisers and Media Sellers Need to Know"

San Francisco, Ca, Us

Reporting to the CMO, grew brand awareness, differentiated offerings in marketplace, and improved sales win rate for Vizu, an online ad effectiveness company. Acquired by Nielsen in July 2012.Shortened sales cycle and standardized messaging by developing and training sales team on 80+ sales enablement tools such as pitch decks, one-sheets, FAQs, rate cards, proposal templates, and requisite legal and financial paperwork.Strengthened client relationships and provided sales with effective marketing materials by developing case studies, thought leadership, and award submissions, earning the ARF Ogilvy Award for Excellence in Advertising Research.Created and presented thought leadership to industry associations and publications, including the IAB, ARF, OPA, Digiday, and Mediapost.

Emeryville, Ca, Us

Reporting to the CMO, created, executed, and managed programs to communicate Exponential's value value proposition to the global marketplace, including:- Developing presentations, data sheets, case studies, and other marketing collateral- Managing public relations and speaking opportunities- Overseeing the design and maintenance of the corporate website- Creating high-profile and engaging client and thought leadership events- Supporting sales and marketing efforts across 10 countries

Emeryville, Ca, Us

As team of one reporting into the President, designed and produced engaging sales collateral that effectively communicated the business's value propositionSupported sales team on key client proposalsLed Tribal Fusion brand refresh, including:- Refining the company's value proposition- Training the sales team on how to deliver the new company messaging- Updating all sales collateral with new company look and feel- Overseeing the creation of a new advertising campaign that reflected the new messaging

Emeryville, Ca, Us

As team of one, worked cross-functionally to produce, design, and update sales collateral and other marketing content to support overall marketing message and new product releases, including:- Corporate website- Data sheets, case studies, and presentations- Client events and trade show support

Novato, Ca, Us

Managed team of 10 for a nationwide mystery shopping project. Exceeded all monthly targets and secured renewal of the projectPlanned and led marketing campaigns to grow member database by 17%Directed database improvements, including additional technical and search featuresManaged multiple, simultaneous projects, including participant recruitment, tracking, and organization

San Francisco, California, Us

Supported membership development for San Francisco's preeminent public policy think tank.Designed print and newsletter materials, member survey, and event flyersUpdated and maintained member database; entered and acknowledged all donor giftsProvided event planning support for breakfast policy discussions, speaker presentations, and members' cruise.

Researched and analyzed competitor data; made recommendations that resulted in a 10% increase in profitsCompiled business directory of potential clients for future promotional campaigns

Ba, Religious Studies, Chinese

Theology, Chinese

Base Program - Business For Arts, Sciences And Engineering