Susan C. Email & Phone Number

Fullerton, Ca, Us

• Formulated communications strategies and brand guidelines for the new network to amplify USC’s sustainability initiatives and research• Created and managed editorial calendar including newsletter material, LinkedIn strategy, and digital campaigns• Established relationships with different schools and alumni networks to broaden reach and foster network growth

• Completed company re-branding project in 4 weeks, mapping out new global marketing strategies, product positioning, logistics, and pricing• Designed and curated content for new website/marketing collateral to highlight value propositions• Negotiated contracts and technology transfer for 15+ international projects, outreached to Irrigation and Disaster Mitigation Departments of various countries for potential deployment

• Structured market entry strategies and secured contracts with provider groups for NGS cancer testing and COVID-19 testing• Conducted market research and analyzed financial models to formulate business development plans with clear targets and viable sales channels• Cultivated relationships and evaluated potential partnerships/collaborations with medical device manufacturers, software vendors, and providers• Oversaw the implementation of the laboratory information management software, and optimized the revenue cycle process through evaluating the reimbursement landscape for cancer diagnostics

Pasadena, Ca, Us

• Project managed the simultaneous launch of two de novo clinics in South Bay in 90 days, to provide care for 100+ patients per day• Developed blueprints for multiple phases of M&A - conducted due diligence financial analyses, led post-merger integration to capture synergies, completed data transition into our EMR system within 2 weeks• Directed the product development cycle from prototype to patient-facing for an innovative telemedicine experience in two months, serving 300 patients per week across four geographic regions• Led successful implementation of a new medical supplies inventory system across 50 locations in 2 months, overseeing equipment setup, staff training, and process optimization• Analyzed quantitative and qualitative medical data to gain insight to trends and underlying issues, and recommended a course of action to increase clinic capacities by 16%• Established internal communication strategies to increase employee engagement

Chiyoda-Ku, Tokyo, Jp

Project Manager in a team of 6 (under NDA)• Investigated global trends for 3 key products, formulated growth strategies through new strategic alliances with manufacturers, projected increase revenue by $13.2M• Presented market entry plan to GM of Global Market Strategy Integration and board members

Oakland, California, Us

Project Lead in a team of 4 (under NDA)• Evaluated procedure standardization and supply chain efficiency across 14 different facilities, discovered opportunity to reduce costs by $4.7M• Recommended implementation plan for driving adoption to VP of Supply Chain Operations and the Southern California Regional Product Council (50+ people)

Los Angeles, Ca, Us

While completing this 1-year accelerated MBA program, I served as the Class President of External Affairs, responsible for organizing networking events, connecting with other programs and alumni, moderating for panels at seminars etc. Our cohort of 54 came from 15 different countries, with an average work experience of 14 years. Specialization: Global Strategy and Healthcare Operations

Craftip is a startup digital marketing consulting firm specializing in branding, product promotion, and social media across various sectors including technology, hospitality and consumer electronics.• Provided consultative leadership to C-Suite clients - developed comprehensive marketing strategies and implemented multi-channel digital campaigns, resulting in +28% brand awareness and +5% market penetration.• Achieved 35% increase in sales for client, by conducting direct response marketing, content management and consumer insights analysis on purchase patterns and user behaviors; executed new product launches with targeted customer segments.• Oversaw business development initiatives and led client engagement team, increasing firm revenue by 20% and reaching 50% for contract renewals.• Introduced and implemented the OKR (Objectives & Key Results) system in the firm, aligning measurable KPIs to company strategy, resulting in higher job satisfaction improved culture.• Established strategic partnerships with advertising agencies, multimedia production companies, and website/app developers, resulting in cost reduction and expedited time to market.

Taipei, Tw

One of the world’s largest manufacturer of antibodies and leader in high-throughput antibody and protein production.• Developed and executed marketing strategies for Abnova’s newly established subsidiary laboratory; oversaw sales collateral, website development, social media presence, and conferences/seminars.• Worked closely with the CEO to design standard operating procedure for facility operations. Enabled clinical trials for cancer and prenatal diagnostic tests by working cross-functionally with R&D, Product and Finance departments. • Identified business opportunities and forged relationships with 14 physicians in six months, resulting in selection of Abnova’s lab as the exclusive provider for Taiwan Veterans General Hospital (Taiwan’s largest chain of medical facilities). • Planned and launched the commercialization of new diagnostic device for diabetes, leading to successful distribution of product in an established pharmacy chain.

Master Of Business Administration - Mba, Strategy

Bachelor Of Arts (Ba), Psychology