Susan Claus is a seasoned marketing professional currently serving as the Director of Marketing at GMi Companies. Recognized for her contributions to GMi's flagship brand, Ghent, Susan is a key figure in the marketing landscape. With an extensive background spanning various sectors, including healthcare, furniture, and ecommerce, she brings a wealth of experience to her role. Susan's journey began with a comprehensive education at The Ohio State University, laying the foundation for her successful career. Her practical experience unfolded as she navigated through different distributors and dealers, ultimately leading her to her role at GMi. As the driving force behind GMi's marketing strategy, Susan is celebrated for her strategic mindset and innovative approach. Her passion lies in establishing meaningful connections between products and services and their intended audience. Known for her ability to tackle business-to-business concerns creatively, Susan seamlessly combines relevant market research with the latest industry trends. A few notable highlights in Susan's career include spearheading the launch of a revolutionary Product Builder, consolidating three distinct brands into one cohesive identity, and increasing physical showroom space in Chicago, solidifying positioning for the next 10+ years. Susan is also a graduate of the Greater Cincinnati Chamber's WE Lead program, a former member of the Kenwood Swim & Tennis Club Board of Directors, and a former community member of the Indian Hill Exempted Village strategic planning committee. Outside “the boardroom,” Susan is a dynamic individual who can be found seeking out treats in the office, shuttling her two kids around, and cherishing quality time with her family and friends. Her infectious larger-than-life smile is matched only by her unwavering enthusiasm, often accompanied by a cup of coffee in hand. Susan embodies the perfect blend of professionalism, creativity, and a genuine zest for life. Specialties:-Marketing campaigns and planning (B2B2C)-Strategic planning-Cross-functional team leadership-Digital advertising and analytics-Email marketing -Sales support and training-Ecommerce merchandising-Vendor management-Market research and data analysis-Relationship building: teamwork, collaboration