Susan Cooper personal email
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Results-oriented executive with 25+ years of expertise in Marketing for top companies including Unilever, Clorox, Nestle, Kimberly-Clark, Nabisco, and others. Outstanding record of achievement in delivering strategic thought leadership, business growth and profitability. Core competencies:• Strategic Planning and Business Development• Brand, Shopper and Experiential Marketing• Multicultural and General Market• Client Management and Relationship Building
Cooper Marketing Resources
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Owner And PresidentCooper Marketing ResourcesNew City, Ny, Us
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Owner/PresidentCooper Marketing Resources Jul 2002 - PresentNew City, NyDeliver a broad range of marketing services spanning Shopper and Consumer Marketing to Product Management for the General and Multicultural markets. Provide insights-driven program ideation, development and leadership from the creation of marketing strategy and planning to implementation, executional management and program evaluation. Leverage 25+ years of experience in the consumer packaged goods industry working with Fortune 500 companies such as Unilever, Clorox, Nestle, Kimberly Clark, Bush's Beans, Starbucks, Safeway, Pinnacle Foods, Barilla, Neutrogena and others.
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Professor & Director, Business Honors RecruitingMercy College School Of Business Aug 2015 - PresentDobbs Ferry, NyTeach Marketing, Business Management and Business Communications from a practical, real-life perspective in the Business Honors Program. Assist in the development and advancement of the School of Business as a member of the core executive team. Champion recruiting efforts to raise awareness and ultimately drive enrollment in the School of Business Honors Program.
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Vice President, Account Planning And DevelopmentMass Hispanic/Eventus Marketing Jul 2004 - Aug 2015Developed, managed and executed insights-based, integrated Shopper Marketing and Experiential initiatives for the Multicultural market, primarily Hispanic. Brought brand activation to life reaching the Hispanic shopper at multiple touch points. Created relationships with both the shopper and retailer to drive incremental merchandising and volume for clients such as Clorox, Unilever, Nestle, Safeway, Walmart, Pinnacle Foods, Barilla, Neutrogena, Scotts Miracle Gro, Bush's Beans, Kimberly Clark and many more.
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Senior Category Manager, Brand ManagementUnilever Bestfoods Jul 1990 - Jul 2002Led, managed and oversaw brand initiatives in Marketing and Consumer Promotions for Hellmann's/Best Foods Mayonnaise, Dressing and Condiments categories.Brand Manager for Mazola products with accountability for profit/loss, strategic and marketing plan development, implementation and overall business management. -
Associate Marketing Manager, Brand ManagementNabisco Jul 1988 - Jul 1990Newtons, Honey Maid Grahams, Nilla, Mallomars: Managed product portfolios, budgets, volume reporting, profit analysis, market research and planning.
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Associate Brand ManagerNabisco Brands, Inc., Biscuit Division 1988 - 1990East Hanover, NjNewtons, Honey Maid Grahams, Nilla, Enrobed Lines: Managed product portfolios, budgets, volume reporting, profit analysis, market research and planning.
Susan Cooper Skills
Susan Cooper Education Details
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Northwestern University - Kellogg School Of ManagementMarketing And Organizational Behavior -
Psychology, Computer Science
Frequently Asked Questions about Susan Cooper
What company does Susan Cooper work for?
Susan Cooper works for Cooper Marketing Resources
What is Susan Cooper's role at the current company?
Susan Cooper's current role is Owner and President.
What is Susan Cooper's email address?
Susan Cooper's email address is sd****@****aol.com
What schools did Susan Cooper attend?
Susan Cooper attended Northwestern University - Kellogg School Of Management, State University Of New York At Albany.
What skills is Susan Cooper known for?
Susan Cooper has skills like Brand Management, Marketing Strategy, Integrated Marketing, Marketing, Advertising, Shopper Marketing, Management, Customer Insight, Brand Development, Strategic Planning, Marketing Research, Competitive Analysis.
Not the Susan Cooper you were looking for?
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Susan Cooper
Asst. Vice President, Data Analytics And Performance - Enterprise Data Analytics & Strategic Support At Emory UniversityAtlanta, Ga2gmail.com, emory.edu2 +157125XXXXX
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1worldtrav.com
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Susan Cooper
Burlingame, Ca
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