Susan Corscadden work email
- Valid
- Valid
- Valid
Susan Corscadden personal email
Susan Corscadden phone numbers
I am a ROI-driven sales and marketing executive with acute focus on customer experience who blends creative and strategic thinking to drive profitable brand growth, which connects emotionally with customers, staff, and internal stakeholders. I design strategies from concept through execution to fuel brand purpose and accelerate digital transformation for multimillion-dollar organizations, while building high-powered marketing teams into a valued corporate resource. I execute integrated campaigns with a holistic understanding of corporate business strategy, while working collaboratively across business units to drive success. - Conceptualized, created and implemented first go-to-market process for Zonar, scaling from 3 to 24+ on-time launches annually. - Drove development and execution of digital transformation for multiple organizations, leading to high-tech, high-growth demand generation including implementation of an integrated mar-tech stack. Specialties:Revenue Growth | Marketing Strategy | Brand StrategyBrand Advertising | Demand Generation | Integrated Marketing CampaignsStrategic Team Leadership | Digital Transformation
-
Chief Marketing OfficerAlpharouteBellevue, Wa, Us
-
Sr. Vice President, Marketing, Inside Sales & Sales OperationsZonar Systems Sep 2015 - PresentSeattle, Wa, UsServe as head of Marketing, Inside Sales, Business Development and Sales Operations as a member of the Senior Leadership Team. Own all aspects of brand/creative services, ecommerce, product marketing, demand generation, marketing operations, North American inside sales, sales operations, sales development reps, channel marketing and digital marketing. - Used Pragmatic Marketing Framework to assess existing marketing strategy and identify gaps in processes; built $5M spend budget aligned with sales strategy and product release roadmap, consistently meeting budgetary goals. - Developed and presented business case to build five new key skill sets including marketing automation specialist, digital marketer, sales development reps, product marketers and dedicated channel marketers.- Built marketing tech stack over 4 years to include critical KPI disciplines, instrumental in establishing automated and measurable sales funnel. - Generated monthly metrics of average MQL to SQL conversion of 21%, average SQL to Open Opportunity of 17%, conversion to MQL for nurtured prospects to 71% and conversion to MQL for nurtured customers of 29%. - Delivered website bounce rate decrease of 17% and 360% increase over four years for annual unique visitors.- Selected and implemented first sales enablement portal, currently maintaining more than 3K pieces of content. - Led product marketing in launch of 27 products and significant feature releases over 36 months. -
Head Of MarketingSerengeti Law - A Thomson Reuters Business Aug 2011 - Sep 2015Toronto, On, CaHired post-acquisition of Serengeti Law by Thomson Reuters to relaunch marketing team; established full stack marketing functions and sales funnel. Led assimilation and integration of Serengeti into new company structure without sacrificing brand enthusiasm. - Created library of customer case studies, testimonials, and referenceable clients, culminating in conception and delivery of the Annual Golden Cheetah Awards, growing attendance from 60 to more than 200 in 4 years. - Earned 2012 Serengeti Excellence Corporate Award.- Partnered with Head of Customer Experience to create first Client Advisory Board to inform product roadmap, executive level training, and key industry trends. - Developed LinkedIn User Group for Serengeti Tracker Coordinators to promote organization, foster customer comradery and software adoption.- Created engaging social media marketing campaigns, surrounding stuffed Giraffe, Marco to foster continued passion from customer base. - Recruited and hired marketer to manage SalesForce.com administration, serving as hub for demand generation. - Relaunched website aligned with Thomson Reuters brand, delivering 97% increase in downloads. - Guided selection of Eloqua.com as marketing automation platform and defined metrics, workflows, databases, and content creation. - Grew marketing generated leads through growth of sales funnel emails from 200 to over 92K in single day. - Researched and piloted innovative event to capture additional customer data; enhanced event to deliver active deals in late-stage funnel ($901K+), closed deals (10), total revenue ($392K+), and ROI (138%). -
General ManagerQuadrant Home Loans Jul 2007 - Jul 2010- Won Wells Fargo Circle of Excellence, based on corporate distinction for Top 15% in new business. - Enhanced customer experience and satisfaction of loan officers, growing “exceeding satisfied” ratings from 67% to 89%, outpacing Wells Fargo national average by 15%. - Generated on-time close rate of 96% and built trust with builder by working with product showroom staff to design and promote home-buying seminars for inexperienced buyers. - Drove $2M in profitability in 2009, despite challenges faced due to financial crisis of 2008-2009. -
Vp & Executive DirectorAon Feb 1992 - Dec 2006Progressively grew with organization through promotions to positions of increased challenge and complexity. Managed all areas of budget/financial reporting, sales, marketing, underwriting, service, carrier relations, product development, and compliance. - Retained 92% of all customers of US carrier serving RV insurance industry after announcement of leaving market within one year; exceeded industry average of 86%.- Built point-of-sale dealership program to drive approximately 5% in ancillary revenue.- Partnered with SafeLite AutoGlass to do same-day windshield repair at major events, facilitating significant traffic growth due to innovative approach to attracting customers; replenished marketing data with 5K+ records annually.
Susan Corscadden Skills
Susan Corscadden Education Details
-
UclaHistory
Frequently Asked Questions about Susan Corscadden
What company does Susan Corscadden work for?
Susan Corscadden works for Alpharoute
What is Susan Corscadden's role at the current company?
Susan Corscadden's current role is Chief Marketing Officer.
What is Susan Corscadden's email address?
Susan Corscadden's email address is su****@****ers.com
What is Susan Corscadden's direct phone number?
Susan Corscadden's direct phone number is +120687*****
What schools did Susan Corscadden attend?
Susan Corscadden attended Ucla.
What are some of Susan Corscadden's interests?
Susan Corscadden has interest in Poverty Alleviation, Education, Children.
What skills is Susan Corscadden known for?
Susan Corscadden has skills like Marketing, Salesforce.com, Marketing Strategy, Management, Product Management, Strategy, Leadership, Strategic Planning, Lead Generation, New Business Development, Program Management, Sales.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial